KENNESAW STATE UNIVERSITY
GRADUATE COURSE PROPOSAL OR REVISION,
Cover Sheet
(10/02/2002)
Course Number/Program Name SM 7240/M.S. with a major in Comparative Sport Management
Department Health, Physical Education, and Sport Science
Degree Title (if applicable) Master of Science
Proposed Effective Date Fall 2012
Check one or more of the following and complete the appropriate sections:
X New Course Proposal
Course Title Change
Course Number Change
Course Credit Change
Course Prerequisite Change
Course Description Change
Sections to be Completed
II, III, IV, V, VII
I, II, III
I, II, III
I, II, III
I, II, III
I, II, III
Notes:
If proposed changes to an existing course are substantial (credit hours, title, and description), a new course with a new number should be proposed.
A new Course Proposal (Sections II, III, IV, V, VII) is required for each new course proposed as part of a new program. Current catalog information (Section I) is required for each existing course incorporated into the program.
Minor changes to a course can use the simplified E-Z Course Change Form.
Submitted by:
Faculty Member
_____
Date
Not Approved Approved
Approved Not Approved
Department Curriculum Committee Date
Department Chair Date
Not Approved Approved
Approved
Approved
Approved
Not Approved
Not Approved
Not Approved
College Curriculum Committee Date
College Dean Date
GPCC Chair
Dean, Graduate College
Date
Date
Approved
Approved
Not Approved
Not Approved
Vice President for Academic Affairs Date
President Date

KENNESAW STATE UNIVERSITY
GRADUATE COURSE / CONCENTRATION/PROGRAM CHANGE
I. Current Information (Fill in for changes)
Page Number in Current Catalog
Course Prefix and Number
Course Title
___
___
___
Class Hours ____Laboratory Hours_______Credit Hours________
Prerequisites
Description (or Current Degree Requirements)
___
II. Proposed Information (Fill in for changes and new courses)
Course Prefix and Number __ SM 7240 _____ ____________________________
Course Title _Sport Fund Development and Partnerships ___________
Class Hours 3____Laboratory Hours___0____CreditHours____3____
Prerequisites Graduate Status
Description (or Proposed Degree Requirements)
This course aims to share current thinking and best practice in the field of sport fund development and partnerships. It will provide a theoretical and practical background in the areas of partnership development including, proposal writing, program and strategic planning, fund development, fund raising, creative multi-partner planning, and principles of persuasion. Fund development work in a nonprofit environment will be covered as well as in the for profit sport sector. Students will learn how sport businesses achieve ROI (return on investment) and ROO (return on objective).
III. Justification
This course one of six elective courses in the M.S. in Comparative Sport Management program. The purpose of this course is to provide students with successful strategies for fund raising and developing profitability within non-profit and for profit sport enterprises, respectively. Sport is providing an arena where partnerships can flourish. Development agencies are specifically engaged in developing countries that use sport as part of its economic development strategy. Companies are joining in these efforts, bringing resources dynamism and innovation to the fund development process. In the for-profit world, securing sponsorship dollars has become increasingly more challenging. Teams and organizations must be more creative in their approach. This course will teach students how to break through the gate keepers, find the decision maker, create a mutually beneficial partnership and just as important, maintain the partnership.

IV. Additional Information (for New Courses only)
Instructor: Dr. Calloway
Text: Sawyer, T.H., Hypes, M.G., & Hypes, J.A. (2004). Financing the sport enterprise.
Champaign, IL: Sagamore Publishing,
Brayley, R., & McLean, D. (1999). Managing financial resources in sport and leisure service organizations. Champaign, IL: Sagamore Publishing
Prerequisites:
Graduate status
Objectives:
As a result of successfully completing this course, students will achieve the following objectives:
KNOWLEDGE: At the conclusion of this course the students will be able to:
1.
Describe the economic growth of the sport industry in the 21 st
century
2.
Gain knowledge of a wide variety of community organizations and programs from various social contexts, currently used in the fields of sport and community
3.
4.
4. development.
Identify sources of revenue for financing sport, including public sector vs. private sector
Cultivate an appreciation of the interrelation of development activities and financial management in the sport industry
Provide “real world” impressions and contextual knowledge that can be interwoven with classroom material.
5. Gain an understanding of the relationship of individuals and communities to sports within, and its influences on community development.
6. Develop a critical understanding of the complexities and contradictions of themes such as community, development, democracy, service, reciprocity, empowerment, sustainability.
7. Deepen intercultural and interpersonal awareness, understanding, and respect, and thus enhance students’ abilities to interact sensitively and responsibly with other cultures and disabilities.
SKILLS: By the conclusion of this course the students will be able to:
1. Apply and practice their communications skills through written and oral assignments.
2. Demonstrate knowledge of and provide evidence of sound strategies to impact communities in the initial stages of development and partnership relationships.
3. Develop strategies for building strong partnerships with sport related stakeholders.
4. Establish appropriate sports partnership working arrangements in conjunction with local sports councils, other key agencies and services and the voluntary and community sector.
5. Lead and facilitate strategic sports planning as part of the wider corporate and community planning arrangements of local authorities.
6. Identify and implement sound fund development strategies with sport related stakeholders in the community
Instructional Method

The primary method of instructional delivery will be lecture, readings, discussion, class activities, and international video conferencing.
Method of Evaluation
Assignment/Projects
Quizzes
20%
10%
Speaker evaluations (3) 15%
Media campaign/Final Presentation 20%
Exams 35%
V. Resources and Funding Required (New Courses only)
Amount Resource
Faculty
Other Personnel
Equipment
Supplies
$3,250
$928
$0
$278
Travel
New Books
New Journals
Other (Specify)
TOTAL
$222
$0
$0
$0
$4,678
Funding Required Beyond
Normal Departmental Growth $0
The primary revenue sources will be from the reallocation of existing funds through the shifting of teaching workloads and the addition of two existing unfilled faculty lines. The estimates above are based on the average graduate faculty course load of six courses per year and the average annual salary of $65,000. These are averages are for simplicity and actual salaries and course workloads will vary by personnel. In addition, this is an elective course that will only be taught once every two years. The calculations assume that the sport management faculty teach all but one of the courses offered (EHS 6630, which is already offered as part of the M.S. in AEHS). There will be a small revenue generation during the summer from enrollment in this program.

VI. COURSE MASTER FORM
This form will be completed by the requesting department and will be sent to the Office of the
Registrar once the course has been approved by the Office of the President.
The form is required for all new courses.
DISCIPLINE
COURSE NUMBER
Health, Physical Education, and Sport Sci
SM 7240
Sport Fund Develop and Partner COURSE TITLE FOR LABEL
(Note: Limit 30 spaces)
CLASS-LAB-CREDIT HOURS
Approval, Effective Term
Grades Allowed (Regular or S/U)
If course used to satisfy CPC, what areas?
3-0-3
Fall 2012
Regular
N/A
Learning Support Programs courses which are
required as prerequisites N/A
APPROVED:
________________________________________________
Vice President for Academic Affairs or Designee __

II.
III.
IV.
VII Attach Syllabus
I.
SM 7240 SPORT FUND DEVELOPMENT AND PARTNERSHIPS
KENNESAW STATE UNIVERSITY
DEPARTMENT OF HPS
FALL 2012
Professor: TBA
CLASS MEETINGS: TBA
TEXTS: Sawyer, T.H., Hypes, M.G., & Hypes, J.A. (2004). Financing the sport enterprise. Champaign, IL:
Sagamore Publishing, Brayley, R., & McLean, D. (1999). Managing financial resources in sport and leisure service organizations. Champaign, IL: Sagamore Publishing
V.
VI.
CATALOG COURSE DESCRIPTION:
This course aims to share current thinking and best practice in the field of sport fund development and partnerships. It will provide a theoretical and practical background in the areas of partnership development including, proposal writing, program and strategic planning, fund development, fund raising, creative multi-partner planning, and principles of persuasion. Fund development work in a nonprofit environment will be covered as well as in the for profit sport sector. Students will learn how sport businesses achieve
ROI (return on investment) and ROO (return on objective).
PURPOSE/RATIONALE:
The purpose of this course is to provide students with successful strategies for fund raising and developing profitability within non-profit and for profit sport enterprises, respectively. Sport is providing an arena where partnerships can flourish. Development agencies are specifically engaged in developing countries that use sport as part of its economic development strategy. Companies are joining in these efforts, bringing resources dynamism and innovation to the fund development process. In the for-profit world, securing sponsorship dollars has become increasingly more challenging. Teams and organizations must be more creative in their approach. This course will teach students how to break through the gate keepers, find the decision maker, create a mutually beneficial partnership and just as important, maintain the partnership.
Conceptual Framework
Sport occupies a unique place in the world –universally popular; it is played and watched in many different forms across the globe. It can also be a powerful tool for social action and development and there is a growing recognition of the role that it can play in advocating education, health, peace, values, equity and promoting economic and social development. Sports flexibility allows it to be adapted to meet a variety of needs in vastly different environments. The potential is increasingly evident, yet currently there is limited awareness of the potential advantages of strategic engagement of businesses in development partnerships that work through sport, missing the opportunity to combine business benefits (managing business risks, reputation and opportunities) with development gains (bringing the power and resources of business to benefit development).
Successful fund development and partnership development can be successful only if approached and conducted within a comprehensive framework that should include, but is not limited to:
• systematic and ongoing connection between program work and development efforts
• strong communication strategies and initiatives to support development strategies
• solid management systems to direct and monitor development implementation
• productive use of the internet and social media to achieve fund development and partnership objectives.
Knowledge Base: Sport is one of the top twenty industries in the United States, with over eighty billion dollars being spent on an annual basis. The growth of this industry has lead to a demand for more professionals that are able to promote sport within various segments of the sport world.

Use of Technology: Technology will be used to connect to other countries for lectures and debates with students from other parts of the United States and other countries. KSU has state of the art teleconferencing capacity and will be utilized in this class to connect to other countries throughout the world.
Diversity: It is our vision to create a strong multicultural and diverse educational environment at KSU in order to increase student satisfaction and to promote an understanding and awareness of people from various backgrounds upon graduation. In this way, KSU students will be educated for, and can effectively compete in the global society. (KSU catalog).
VII. COURSE GOALS/OBJECTIVES:
As a result of successfully completing this course, students will achieve the following objectives:
KNOWLEDGE: At the conclusion of this course the students will be able to:
1.
Describe the economic growth of the sport industry in the 21 st century
2.
Gain knowledge of a wide variety of community organizations and programs from various social contexts, currently used in the fields of sport and community development.
3.
Identify sources of revenue for financing sport, including public sector vs. private sector
4.
Cultivate an appreciation of the interrelation of development activities and financial management in the sport industry
5.
Provide “real world” impressions and contextual knowledge that can be interwoven with classroom material.
6.
Gain an understanding of the relationship of individuals and communities to sports within, and its influences on community development.
7.
Develop a critical understanding of the complexities and contradictions of themes such as community, development, democracy, service, reciprocity, empowerment, sustainability.
8.
Deepen intercultural and interpersonal awareness, understanding, and respect, and thus enhance students’ abilities to interact sensitively and responsibly with other cultures and disabilities.
SKILLS: By the conclusion of this course the students will be able to:
1. Apply and practice their communications skills through written and oral assignments.
2. Demonstrate knowledge of and provide evidence of sound strategies to impact communities in the initial stages of development and partnership relationships.
3. Develop strategies for building strong partnerships with sport related stakeholders.
4. Establish appropriate sports partnership working arrangements in conjunction with local sports councils, other key agencies and services and the voluntary and community sector.
5. Lead and facilitate strategic sports planning as part of the wider corporate and community planning arrangements of local authorities.
6. Identify and implement sound fund development strategies with sport related stakeholders in the community
ASSESSMENT OF GOALS/OBJECTIVES:
Your achievement of each objective will be assessed in the following ways
(K=knowledge, S=skills):
Course
Goals/Objectives
K 1
K-2
Instructional
Activity
Lecture, readings, and projects
Lectures, readings, and discussions
Projects and exam
Projects
Assessment

Course
Goals/Objectives
Instructional
Activity
Assessment
K-3
K-4
Lecture, readings, videos
Lecture, discussion, international video conferencing
Projects
Reports
K-5
K-6
Speakers, group discussions
Site visits to local communities
Evaluations
Reports and exam
K-7 Panel discussions Evaluations and summaries
VIII. ACADEMIC INTEGRITY:
Every KSU student is responsible for upholding the provisions of the Student Code of Conduct, as published in the Under-Graduate and Graduate Catalogs. Section II of the Student Code of Conduct addresses the
University’s policy on academic honesty, including provisions regarding plagiarism and cheating, unauthorized access to University materials, misrepresentation/falsification of University records of academic work, malicious removal, retention, or destruction of library materials, malicious/intentional misuse of computer facilities and/or services, and misuse of student identification cards. Incidents of alleged academic misconduct will be handled through the established procedures of the University Judiciary Program, which includes either an “informal” resolution by a faculty member, resulting in a grade adjustment, or a formal hearing procedure, which may subject a student to the Code of Conduct’s minimum one semester suspension requirement.
IX.. ATTENDANCE POLICY:
The attendance policy for this course is consistent with the University guidelines as stated in the University
General Catalog, in that excessive absences are prohibited and emergencies must be discussed with and determined by the Instructor. Attendance is expected and excessive unexcused absences will result in a decrease in the final grade.
X.
Week 1
COURSE OUTLINE:
The following topics are scheduled to be covered:
Week 1: Introduction – syllabus and discussion of course
Week 2
Introduction- Speaking the language of Sport
Week 3
Establishing partnerships & fund development
Strategies to find the decision maker
Week 4
Business engagement in development with non-profits.
Week 5
Community and charity programs that work, both within the United States and abroad.
Week 6
The rise of “Retail Marketing” in the sport environment.
Week 7
Maximizing the effectiveness of engagement in development initiatives
Week 8
ROI, ROO Marketing Partnership Development
Week 9
How to develop and sell radio and television partnerships

Week 10 :
Importance of Brand Awareness
Week 11
The importance of sponsorship fulfillment
Week 12
Long term strategies to maintain the partnership
Week 13
Social Media/Internet
Week 14
Maximizing employee performance toward enhancement of partnership objectives
Week 15
New trends on the horizon
XI. REFERENCES/BIBLIOGRAPHY:
TBA
XII. COURSE REQUIREMENTS/ASSIGNMENTS:
TBA
XIII EVALUATION AND GRADING:
FINAL GRADE
Assignment/Projects
Quizzes
Exams
Speaker evaluations (3)
Media campaign/Final Presentation
20%
10%
15%
20%
35%
TOTAL PERCENTAGE 100%
EVALUATION SCALE:
90-100% = A
80-89%
70-79%
=
=
B
C
60-69%
<60%
=
=
D
F