KENNESAW STATE UNIVERSITY
GRADUATE COURSE PROPOSAL OR REVISION,
Cover Sheet (10/02/2002)
Course Number/Program Name COM 7900 INTEGRATED GLOBAL COMMUNICATION CAPSTONE
M.A. IN INTEGRATED GLOBAL COMMUNICATION
Department COMMUNICATION
Degree Title (if applicable)
Proposed Effective Date FALL 2010 (PROGRAM) FALL 2011 (COURSE)
Check one or more of the following and complete the appropriate sections:
New Course Proposal
Course Title Change
Course Number Change
Course Credit Change
Course Prerequisite Change
Course Description Change
Sections to be Completed
II, III, IV, V, VII
I, II, III
I, II, III
I, II, III
I, II, III
I, II, III
Notes:
If proposed changes to an existing course are substantial (credit hours, title, and description), a new course
with a new number should be proposed.
A new Course Proposal (Sections II, III, IV, V, VII) is required for each new course proposed as part of a
new program. Current catalog information (Section I) is required for each existing course
incorporated into the program.
Minor changes to a course can use the simplified E-Z Course Change Form.
Submitted by:
Faculty Member
Approved
_____
Date
Not Approved
Department Curriculum Committee Date
Approved
Approved
Approved
Approved
Approved
Approved
Not Approved
Department Chair
Date
College Curriculum Committee
Date
College Dean
Date
GPCC Chair
Date
Dean, Graduate College
Date
Not Approved
Not Approved
Not Approved
Not Approved
Not Approved
Vice President for Academic Affairs Date
Approved
Not Approved
President
Date
KENNESAW STATE UNIVERSITY
GRADUATE COURSE/CONCENTRATION/PROGRAM CHANGE
II.
Proposed Information (Fill in for changes and new courses)
Course Prefix and Number COM 7900
Course Title Integrated Global Communication Capstone
Credit Hours 6.0.6
Prerequisites COM 7700, 7710, 7720 or 7730
Description (or Proposed Degree Requirements)
Students will work in teams to design an integrated global communication
campaign for a client that addresses a particular problem or opportunity.
Teams will propose research-based strategies and tactics for the client and
will compete against each other for the client’s business. Teams will meet
weekly with the instructor to submit progress reports, discuss issues, and get
guidance and direction. Teams will present their proposals to the client in a
public forum to which faculty, students and professionals are invited.
III.
Justification
This is the application part to the MAIGC. The first two semesters were the
“study” component. The summer international experiences provided the
“observe” component. This course is the “do” component. Students will
produce campaign books from this course that will become part of each
student’s professional portfolio.
IV.
Additional Information (for New Courses only)
Instructor:
Texts:
No text is required. However, students will be encouraged to use
materials from textbooks and materials used in previous courses
Prerequisites: COM 7700, 7710, 7720 or 7730
Objectives:
A. To review contemporary persuasive public relations principles and
processes and collaborative organizational communication principles and
processes used in the coordination of goals, objectives, strategies and
tactics across national borders and cultural boundaries.
B. To review management principles and research techniques used in
coordination of global organizational communication projects and public
relations campaigns.
C. To develop an awareness for current methods and practices used in global
communication.
D. To foster sensitivity towards all organizational stakeholders.
E. To provide hands-on experience by working with a team of your peers to
help solve a global communication problem for a client.
Instructional Method
Traditional classroom setting that includes team meetings to discuss
progress, team presentations of research findings and strategic
initiatives and advice and guidance from the instructor.
Method of Evaluation
A.
B.
Grading components
Peer evaluations
5 @ 20 points each
Research plan
Situation analysis report and presentation to client
Campaign planning document
Tactics, budgeting and calendaring
Evaluation plan
Campaign project
presentation
campaign book
TOTAL
Grading scale
900 - 1000
A
600 - 699
800 - 899
B
Less than 600
700 - 799
C
100 points
100 points
100 points
100 points
100 points
100 points
100 points
300 points
1000 POINTS
D
F
V.
Resources and Funding Required (New Courses only)
Resource
Amount
Faculty
Other Personnel
Equipment
Supplies
Travel
New Books
New Journals
Other (Specify)
existing
0
existing classroom technologies
0
0
existing KSU Library holdings
existing KSU Library holdings
0
TOTAL
0
Funding Required Beyond
Normal Departmental Growth 0
VII Attach Syllabus
INTEGRATED GLOBAL COMMUNICATION CAPSTONE
COM 7900
FINAL FALL
I.
Course Description:
Students will work in teams to design an integrated global communication campaign for a
client that addresses a particular problem or opportunity. Teams will define the problem
or opportunity, propose research-based strategies and tactics for the client and teams will
submit competitive proposals for the client’s business. Teams will meet weekly with the
instructor to submit progress reports, discuss issues, and get guidance and direction.
Teams will present their proposals to the client in a public forum to which faculty,
students and professionals are invited.
II.
Course objectives
F. To review contemporary persuasive public relations principles and processes and
collaborative organizational communication principles and processes used in the
coordination of goals, objectives, strategies and tactics across national borders and
cultural boundaries.
G. To review management principles and research techniques used in coordination of
global organizational communication projects and public relations campaigns.
H. To develop an awareness for current methods and practices used in global
communication.
I. To foster sensitivity towards all organizational stakeholders.
J. To provide hands-on experience by working with team of your peers to help solve a
global communication problem.
I.
Course prerequisites
COM 7700, COM 7710, COM 7720 or COM 7730
IV.
Course Texts
Downs, C.W. & Adrian, A.D. (2004). Assessing organizational communication:
Strategic
communication audits. New York: The Guilford Press.
Smith, R.D. (2004). Strategic planning for public relations. 3rd Ed.Mahwah, NJ:
Lawrence
Erlbaum and Associates.
V.
A.
Course Policies
Attendance:
Class attendance and participation in team meetings during class time is essential for
success in this course.
B.
Class format
Much of this class will be devoted to team meetings to coordinate and collaborate on the
course project. Except for two class meetings at the beginning of the semester and one
meeting at the conclusion, teams will meet with the instructor weekly to provide progress
reports, ask questions, request guidance, etc. regarding the project. Periodic team
evaluations will be submitted.
C.
Project
Students will work in account teams of four to create a global communication campaign
for a client. All account teams will work for the same client and should consider other
account teams competitors for this client’s account. Periodic reports will be presented
that will count toward the final grade for this project. Each team will propose their
campaign orally to the client and as a written campaign proposal. This project will
account for no more than 400 points. Please note the following:
 Teams will incur nominal expenses associated with developing and presenting a
campaign proposal (copying, binding, audio-visual materials, etc.) Expenses
should be divided evenly among team members.
 Each team member will evaluate his/her peers and these evaluations will be used
in grading. I expect full and honest disclosure of your peers’ performances so that
the grade earned for this project accurately reflects the quality of each of their
contributions to the campaign.
The written campaign book will account for no more than 300 points and the presentation
will account for no more than 100 points
D.
Peer Evaluations
Each student will evaluate the members of his/her team three times during the term.
These evaluations should be an accurate reflection of each team member’s performance
in terms of exceeding expectations, meeting expectations, or falling below expectations.
If a student falls below expectations based on a majority of team member evaluations,
that student will receive a lower grade than the rest of the team.
In the extreme case where a team member consistently fails to produce work that meets
the standards of the team, fails to meet team deadlines, and/or consistently misses team
meetings he/she can be “fired” from the team. This must be done through unanimous
action of the group. Before removing a team member, the group must give the team
member written notice explaining why his/her performance is unsatisfactory and must
give the member an opportunity to correct his/her behavior. A copy of the written notice
must be given to me when it is given to the offending student. Only after being given a
chance to correct his/her behavior and the team member continues his/her poor
performance can the team member be “fired”. “Fired” members are encouraged to drop
the course. Those who do not will be required to execute the campaign book and present
their own campaign plan to the client by him/herself.
E.
Makeup work
All assignments and projects must be completed by the scheduled date.
F.
Students with disabilities
If you have a hidden or visible disability which may require classroom or test
accommodations, please see me as soon as possible during scheduled office hours. If you
have not already done so, please register with KSU disAbled Student Support Services
(office: Student Center room 267; website: http://www.kennesaw.edu/
stu_dev/dsss/dsss.html), the office responsible for coordinating accommodations and
services for students with disabilities.
G.
Academic misconduct:
Academic misconduct is a most serious and reprehensible type of student misconduct.
Students are advised to read the appropriate sections of the Student Code of Conduct as
published in the Undergraduate and Graduate catalogs. Section II of the Student Code of
Conduct addresses the university’s policy on academic honesty, including provisions
regarding plagiarism and cheating, unauthorized access to University materials,
misrepresentation/falsification of University records of academic work, malicious
removal, retention or destruction of library materials, malicious/intentional misuse of
computer facilities, and/or services, and misuse of student identification cards. Incidents
of alleged academic misconduct will be handled through the established procedures of the
University Judiciary Program, which includes either an “informal” resolution by a faculty
member, resulting in a grade adjustment, or a formal hearing procedure, which may
subject a student to the Code of Conduct’s minimum one semester suspension
requirement. Note: A student must not copy another person’s work from the class, from
a previous class, or a professional’s work. Also not allowed and punishable is using the
same paper with minor modifications for two courses. A student guilty of plagiarism,
fabrication of research data and cheating will receive an F for the course.
V.
A.
B.
Course Grading
Grading components
Peer evaluations
5 @ 20 points each
Research plan
Situation analysis report and presentation to client
Campaign planning document
Tactics, budgeting and calendaring
Evaluation plan
Campaign project
presentation
campaign book
TOTAL
Grading scale
900 - 1000
A
100 points
100 points
100 points
100 points
100 points
100 points
100 points
300 points
1000 POINTS
800 - 899
700 - 799
600 - 699
Less than 600 F
B
C
D
VI.
Course Calendar
Week
Content
1
1. Introduction to course
2. Team formation
3. Review of material from previous
courses
 Campaign process
 Research methods
 Planning and programming
 Calendaring and budgeting
 Methods of evaluation
2
1. Meet the client
 Client presentation to class
 Q&A
 Debriefing
2. Teams meet to plan research
3
1. Teams discuss research plans
 Sampling
 Methodology
 Measurement instruments
2. Receive feedback
4
1. Teams conduct research
2. Provide progress report
5
1. Teams conduct research
2. Provide progress report
6
1. Teams conduct research
2. Provide progress report
7
1. Situation analysis report
2. Situation analysis presentation to
client
3. Teams meet to plan next phase
8
1. Planning document discussion
2. Feedback given
3. Teams meet to discuss
implementation phase
9
1. Teams design campaign materials
2. Provide progress report
10
1. Teams design campaign materials
2. Provide progress report
11
1. Teams design campaign materials
Assignment
1. Review syllabus and handouts
2. Meet teammates
3. Textbook and handouts Chapter 1 5
Research plan due
1st Team evaluation due
Progress report due
Progress report due
Progress report due
Situation analysis report
Situation analysis presentation to client
2nd Team evaluation due
Planning document due
3rd Team evaluation due
Progress report due
Progress report due
Progress report due
12
13
14
15
2. Provide progress report
Creatives presentation
Discussion of budget and calendar
Evaluation plan
Tactics, Budget and Calendaring due
4th Team evaluation due
Campaign pitch to client
5th Team evaluation due