Electronic Communications
Integrated Marketing Services
The ease and affordability of e-mail has made it an appealing alternative to direct mail. Integrated Marketing
Services can help you get your message out. We’ve established guidelines to help ensure success and
maintain good constituent relations.
Support:
Integrated Marketing Services will facilitate all electronic
communications; data files containing e-mail addresses will not
be distributed.
Step-by-Step:
Creative Services will design all graphic e-mail messages.
Write your message (be
sure to check all links to be
used)
Scheduling:
In order to be successful, your electronic communication
requires the same amount of planning you would put into any
traditional communications you may be using (brochures,
postcards, letters, etc.).
Please allow two weeks in Integrated Marketing Services for
data selection, review/testing and approvals.
(These schedules may overlap with Creative Services). Please
allow an additional two weeks if you are requesting lists that are
generated by Advancement Services.
Plan your message /
anticipate date of distribution
Once your text is
complete, initiate your
project with Creative Service
(for HTML emails)
Schedule your message
with Integrated Marketing
Services
If email is text only, send
copy electronically to
Integrated Marketing
Services

Upon approval, Creative
Services sends completed
graphic e-mail to Integrated
Marketing Services

Test e-mail is sent to you
for review of design, content,
links, etc.
Towson University Integrated Marketing Services
E-mail Marketing Request
For Communication
Managers
*This form is to be used for e-mails that have already been designed.
Today’s Date: ____________________
Anticipated Broadcast Date: ___________________
Name:_______________________________________________________________________
Phone: ______________________________ E-mail: _________________________________
Target Audience (include Art Patrons, Alumni, students):
____________________________________________________________________________
Integrated Marketing Service Lists
Please allow 2 weeks
 Alumni Board
Asian Arts
Board of Regents
Board of Visitors
CHP
Council of Deans
Arts & Culture General List*
Art
Foundation Board
IWB
President’s Council
Dance
Music
Theatre
Note: The Arts & Culture list consists of ticket buyers and individuals who have opted to receive future
correspondence.
Advancement Services List
Please allow additional 2 weeks
Alumni
Senior Tribute
Foundation Scholars
Special Events
Founders Society
Tap
Growing a University
Towson Fund
Email Name (ex: “CHP Fundraising Event”) :
____________________________________________________________________________
Subject line in e-mail (ex: “Join Us for our Annual Event”):
_____________________________________________________________________________________________
Forward responses to (who will be responsible for replying):
____________________________________________________________________________
Please send designed E-card link to Erica Green at egreen@towson.edu