The Science of Psychology www.ablongman.com/lefton9e This multimedia product and its contents are protected under copyright law. The following are prohibited by law: • Any public performance or display, including transmission of any image over a network; • Preparation of any derivative work, including the extraction, in whole or in part, of any images; • Any rental, lease, or lending of the program. Copyright © Allyn & Bacon 2006 by Pearson Education. Reproduced by permission of the publisher. Further reproduction is prohibited without written permission from the publisher. What Makes Psychology a Science? • Two premises of modern-day science 1. Empiricism • Acquiring information through careful observation 2. Theory development • A psychological theory is a collection of interrelated ideas and observations that describe, explain, and predict behavior and mental processes Copyright © Allyn & Bacon 2006 What Makes Psychology a Science? A. Three scientific principles 1. Objectivity • Evaluating research and theory on their own merits 2. Systematic Observation • Having a plan for gathering data 3. Replication • Confirming findings through repeated observations Copyright © Allyn & Bacon 2006 What Makes Psychology a Science? B. Scientific Method in Psychology 1.State the problem 2.Develop a hypothesis • An educated guess 3.Design a Study • Identify variables and responses to examine • Decide how to define and measure the variables of interest Copyright © Allyn & Bacon 2006 Scientific Method in Psychology 1. State the problem 2. Develop a hypothesis 3. Design a Study 4. Collect and Analyze Data 5. Draw Conclusions and Report Results Copyright © Allyn & Bacon 2006 What Research Methods do Psychologists Use? A. The Experimental Method – Systematically manipulating variables and observing the effects • Can establish a cause and effect relationship Copyright © Allyn & Bacon 2006 The Experimental Method • Two types of variables 1. Independent variable (IV) • Intentionally manipulated by the experimenter 2. Dependent variable (DV) • Behavior or response that is expected to change because of the IV – this is the factor that is being observed and studied • Outcome that depends on the IV Copyright © Allyn & Bacon 2006 The Experimental Method • Operational Definition – How will the variable be measured? • Participants in the study must be alike on all variables except the IV • Participants are randomly assigned to groups – Experimental group receives the treatment – Control group does not receive the treatment • Also known as the comparison group Copyright © Allyn & Bacon 2006 The Experimental Method • If the groups are comparable, you can conclude that the manipulation of the independent variable caused changes in the dependent variable • If the groups are not comparable, extraneous variables may “confound the results” Copyright © Allyn & Bacon 2006 What Research Methods Do Psychologists Use? B. Descriptive Methods – Describe relationships and events – Do not manipulate variables – Therefore, can NOT make inferences about cause and effect Copyright © Allyn & Bacon 2006 Descriptive Methods: 5 Types 1. Case studies – Intensive study of one case 2. Naturalistic Observation – Observation of behavior in a naturally occurring situation 3. Surveys – Interviews and questionnaires – Sample must be representative of the population Copyright © Allyn & Bacon 2006 Descriptive Methods 4. Correlational Studies – Looks for relationships between two variables – Because the variables are not controlled, you can NOT infer causation from correlational studies Copyright © Allyn & Bacon 2006 Descriptive Methods 5. Ex Post Facto Studies – Describe differences between groups of participants that differ naturally on a variable such as ethnicity or gender • Variable is NOT manipulated, so these are not experiments Copyright © Allyn & Bacon 2006 How Do Psychologists Evaluate Research Findings? Using statistics – Statistics is a branch of mathematics that deals with classifying and analyzing data – Psychologists use two types: –Descriptive and Inferential Copyright © Allyn & Bacon 2006 Using Statistics 1. Descriptive Statistics a.Measures of Central Tendency i. Mean Average ii. Median Middle Score iii. Mode Most common score Copyright © Allyn & Bacon 2006 Descriptive Statistics Measures of Variability Range • Highest minus lowest score Copyright © Allyn & Bacon 2006 STANDARD DEVIATION A measure of the variability of the scores. How closely do the scores cluster around the mean? Copyright © Allyn & Bacon 2006 Descriptive Statistics Correlation Coefficients – Numerical way to describe the relationship between two variables – Ranges from –1 to +1 – Positive correlation coefficients indicate that • • As one variable increases, the other increases As one variable decreases, the other decreases Copyright © Allyn & Bacon 2006 Correlation Coefficients • Negative correlation coefficients indicate that – As one variable increases, the other decreases • Closer to |1| (-1 or +1), the stronger the relationship • Closer to 0, the weaker the relationship Copyright © Allyn & Bacon 2006 Using Statistics 2. Inferential Statistics – Used to determine if research results are significant – Significant differences are statistically unlikely to occur because of chance alone Copyright © Allyn & Bacon 2006 How Do Psychologists Evaluate Research Findings? Avoiding Bias in the Research Process – Several different types of bias: 1. Ethnocentrism – A tendency to believe one’s group is the standard against which other groups should be judged – Implies the superiority of one’s own group – Leads to distortion and prejudice Copyright © Allyn & Bacon 2006 Avoiding Bias 2. Race, ethnicity, culture, and social class – Ethnicity is a more valuable construct than race – Behavior must be viewed as occurring in a cultural context – Cultures can be individualist or collectivist • Individualist cultures stress personal goals and value individual freedom • Collectivist cultures stress group needs – Social class (education, income, and occupational status or prestige) also affects behavior Copyright © Allyn & Bacon 2006 Avoiding Bias 3. Gender – Women and men may react differently in the same situation 4. Sexual orientation – Differs from sexual behavior – Three sexual orientations are recognized – Homosexual – Heterosexual – Bisexual – Unrelated to psychological maladjustment – Homophobia – Heterosexism Copyright © Allyn & Bacon 2006 Avoiding Bias 5. Age – Older people are a growing percentage of the population 6. Disability Copyright © Allyn & Bacon 2006 Avoiding Bias 7. Diversity Within and Between Groups – There are usually more differences within a group than between groups – Generalizations are virtually impossible – Therefore, psychologists emphasize individuals Copyright © Allyn & Bacon 2006 Ethical Principles • Rules concerning proper conduct in research • Human participants: – Must give informed consent – Cannot be coerced – Can decline to participate at any time • Information is kept confidential • Debriefing: A post-experimental interview that explains the study • Deception can only be used if it has overriding scientific, educational, or practical value Copyright © Allyn & Bacon 2006 Point – Counterpoint Should Nonhuman Animals Be Used in Research? No • Animals are subjected to painful treatments under the assumption they are “lesser” than humans • Information may not be generalizable to humans Yes • Research with animals has allowed for important studies that would be impossible with humans • The information from such studies is directly relevant for improving people’s lives What do you think? Copyright © Allyn & Bacon 2006