OECD Meeting on How Might the Changing Labour Market Transform Higher Education? Labour Market Changes Trends and Prospects Marita Aho BIAC Education Committee/ Confederation of Finnish Industries February 12, 2007 ICT and other change drivers Ageing population Experience Virtuality Ethics Environmental intelligence Changing business models Security Risk management • productivity •customer orientation • networking • specialization • product and service concepts New materials Lifecycle management ICT as a building block Change in global distribution of labour Sustainable development 2 Education Service and knowledge-intensive products Customer process Services and product Business processes Application and technology Organisation, competences solutions Life cycle management Networked business and life cycle management Sector 1 Sector 2 Sector 3 Sector 4 Source: Salminen, Pelkonen, Rautiainen, Kauhaniemi & Pillai 2004 3 Education From machine supplier to value supplier Knowledge-intensive 2010Service modules 2000-2010 Service Product modules Product 1990-2000 Value partner Product Service Service modules Product Product Product modules Performance partner Service Solution supplier Point of change in business Product Time span 4 Education Customer engagement Private and corporate citizens, customers Strategic partnership for good living environment and separate customer relationships Responsiblity, transparency Public sector, municipalities 5 Education Occupational categories: Implementers: Appliers: Seers: Responsible for assembly, installation, servicing, sales, etc. Responsible for product testing and customization, etc. Responsible for creation, development and renewal of technology, etc. 6 Education Boundaries between occupational categories becoming blurred Implementers Seers Appliers 7 Education Competence challenges 1/4 Management of innovation activity Interdisciplinary cooperation right from the start of the innovation process Inclusion of business vision and strategic foresight in innovation activity Faster product development and commercialisation cycles Broad understanding of innovation activity (not limited to production innovations) Source: Tekes 2005, adaptation 8 Education Competence challenges 2/4 Customer orientation All-round evaluation of company offerings: tangible products services brand image design In-depth understanding of the customer Management of long-term customer relationships Customer-responsive product and service development Service customization competence Familiarity with the target market Anticipation of changing procedures and behaviour patterns Service competence Source: Tekes 2005, adaptation 9 Education Competence challenges 3/4 Management: strategic management, network management, partnership management Rapidity of decision-making Management of core competence Creation of new business models Strategic positioning in the value network Creation and management of global networks Administration and management of networks in a multicultural environment Source: Tekes 2005, adaptation 10 Education Competence challenges 4/4 Management and development competence Competence management Competence related to the organisation and the culture of the its network partners Promotion of creativity Source: Tekes 2005, adaptation 11 Education Competences contributing to corporate competitiveness Responsible business Management of multiculturalism Creativity and innovation Special competence /multiple skills Network or competence interdisciplinary approach Design competence Service competence Technological competence 12 Education Networks Values and attitudes Business competence Change drivers and the educational system Age structure Ethics Experience Security • Expertise needs as guidelines • Strong networking • Lifelong learning structures • Learners central to the educational service • Renewed teaching profession • Seizing sustainable development possibilities • Leadership in information and communications technologies • Strategic management of learning ICT as a building block Global division of work Sustainable development 13 Education