OECD Meeting on How Might the
Changing Labour Market Transform Higher Education?
Labour Market Changes Trends and Prospects
Marita Aho
BIAC Education Committee/
Confederation of Finnish Industries
February 12, 2007
ICT and other change drivers
Ageing
population
Experience
Virtuality
Ethics
Environmental intelligence
Changing business
models
Security
Risk management
• productivity
•customer orientation
• networking
• specialization
• product and service concepts
New materials
Lifecycle management
ICT as a
building block
Change in global
distribution of labour
Sustainable development
2
Education
Service and knowledge-intensive products
Customer process
Services
and
product
Business
processes
Application and technology Organisation,
competences
solutions
Life cycle management
Networked business and life cycle management
Sector
1
Sector
2
Sector
3
Sector
4
Source: Salminen, Pelkonen, Rautiainen, Kauhaniemi & Pillai 2004
3
Education
From machine supplier to value supplier
Knowledge-intensive
2010Service
modules
2000-2010
Service
Product
modules
Product
1990-2000
Value partner
Product
Service
Service
modules
Product
Product
Product
modules
Performance
partner
Service
Solution
supplier
Point of change
in business
Product
Time span
4
Education
Customer engagement
Private and
corporate
citizens,
customers
Strategic
partnership for
good living
environment and
separate customer
relationships
Responsiblity,
transparency
Public
sector,
municipalities
5
Education
Occupational categories:
Implementers:
Appliers:
Seers:
Responsible for
assembly,
installation,
servicing,
sales, etc.
Responsible for
product testing and
customization, etc.
Responsible for
creation,
development
and renewal of
technology, etc.
6
Education
Boundaries between occupational categories
becoming blurred
Implementers
Seers
Appliers
7
Education
Competence challenges 1/4
Management of innovation activity
 Interdisciplinary cooperation right from the start of the innovation
process
 Inclusion of business vision and strategic foresight in innovation
activity
 Faster product development and commercialisation cycles
 Broad understanding of innovation activity (not limited to
production innovations)
Source: Tekes 2005, adaptation
8
Education
Competence challenges 2/4
Customer orientation








All-round evaluation of company offerings:
 tangible products
 services
 brand
 image
 design
In-depth understanding of the customer
Management of long-term customer relationships
Customer-responsive product and service development
Service customization competence
Familiarity with the target market
Anticipation of changing procedures and behaviour patterns
Service competence
Source: Tekes 2005, adaptation
9
Education
Competence challenges 3/4
Management: strategic management, network management,
partnership management






Rapidity of decision-making
Management of core competence
Creation of new business models
Strategic positioning in the value network
Creation and management of global networks
Administration and management of networks in a multicultural
environment
Source: Tekes 2005, adaptation
10
Education
Competence challenges 4/4
Management and development competence
 Competence management
 Competence related to the organisation and the culture of the its
network partners
 Promotion of creativity
Source: Tekes 2005, adaptation
11
Education
Competences contributing to corporate
competitiveness
Responsible
business
Management of
multiculturalism
Creativity and
innovation
Special competence
/multiple skills
Network
or
competence
interdisciplinary
approach
Design
competence
Service
competence
Technological competence
12
Education
Networks
Values and attitudes
Business competence
Change drivers and the educational system
Age structure
Ethics
Experience
Security
• Expertise needs as guidelines
• Strong networking
• Lifelong learning structures
• Learners central to the educational service
• Renewed teaching profession
• Seizing sustainable development possibilities
• Leadership in information and communications technologies
• Strategic management of learning
ICT as a
building block
Global
division of work
Sustainable
development
13
Education