THE
DEFENSIVE DRIVER
Our Team Introduction
Domain Experts
www.cs.odu.edu/~410red
CS410 Red Team
30 November 2009
2
Presentation Overview
 The Problem
 Current Process
 The Solution
 Market Analysis
 Risks And Benefits
 Project Organization
 Work Breakdown Structure
 Requirements and Budget Overview
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30 November 2009
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Poor driving habits are the leading
cause of accidents in the United
States
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External Contributing
Factors
Data Set: 36,000 Car Crashes in 2008 in Virginia
Virginia DMV
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Life Toll
• Majority of new drivers
are in the age group 1520
Drivers Involved in Fatal Crashes per
100,000 Licensed Drivers (2008)
Number of Drivers
• Drivers in the age group
15 -20 are more likely to
speed.
Number of drivers
Number of drivers speeding
Age Group (Years)
National Highway Traffic Safety Administration
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Financial Toll
 Auto Insurance
 $1,000 per year for each American on average
[1]
 Economic cost of speed related crashes:
 $40.4 billion a year
[2]
U.S. car accident cost:
$164.2 billion every year 1
(1)
CNN
(2)
National Highway Traffic Safety Administration
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Current Driver’s License
Process for Virginia Residents
Pass
Written
Drivers
Test
Receive
Permit
(min age =
15yrs 6 mos)
Complete
Driving
Course
Pass DMV
Road Test
Obtain
Auto
Insurance
Virginia DMV
Receive
License or
Endorsement
Judge
Issues
License
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Current Driver Improvement
Clinic Process in Virginia
Issued
Ticket
Convicted
Required
of
Driving
Offense
Clinic
Successfully
Complete
Clinic
(pen & pencil)
Retain
Auto
Insurance
and License
Virginia Defensive Driving Clinic
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Pass
Written
Drivers
Test
Receive
Permit
Complete
Driving Course
(min age =
15yrs 6 mos)
Pass Road
Test
Ticket
Issues
License
Obtain
Receive
License or
Endorsement
Auto
Insurance
Process With
Defensive Driver
Install The
Defensive
Driver Unit
Issued
Judge
Convicted
Required
of
Driving
Offense
Clinic
Successfully
Complete
Clinic
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Retain
Auto
Insurance
and License
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Introducing The Defensive Driver
 Sensor data and external
data comparison
 Improper/unsafe behavior
detection
 Alert generation
 Visual alerts
 Audio alerts (optional)
 Driving activity data collection
 Report generation
Image Credit: dashdaq.com
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Make The Defensive Driver an integral
part of the current driving syllabus
 Requiring a minimum number of recorded
safe driving hours
 Requiring minimum good driving habit
percentage
 Actively remind drivers of unsafe driving
habits
 Insurance companies to make the Defensive
Driver a requirement to lower rates
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Major Functional Component Diagram
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Vehicle Integration
 OBD-II (On-Board Diagnostics) Interface
 Data and power provider
 Compatible with Vehicles Manufactured After 1996
 ECU (Engine Control Unit)
Parameters[1]
 Rate of speed
 Brake utilization
 Seat belt usage
(1) SAE Society of Automotive EngineersJ1979
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External Factor Touchpoints
External Factors
Solution Feature
Seat Belt
Measure if/when the driver wears the seat belt
Obtain posted speed limits
Determine if speeding
Obtain stop-sign locations
Determine if vehicle completely stops
Following too closely
Records excessive braking patterns above a certain
speed limitq
Erratic Lane Changes
Uses accelerometer to note lane changes
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Device Process Flow
Internal
Speed and
Stop Signs
Database
GPS
Satellites
Violation
Detected
Defensive
Driver
Real-time
Driving
Data
Proper
Techniques
Reinforced
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Speed Limit Monitoring Logic
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Stop Sign Monitoring Logic
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Following Too Closely Logic
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Erratic Lane Changes Logic
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PC-based Software Process
Flow
Memory card in PC
Save driving report
Load driving
report software
Update PC
databases
Generate
driving report
Update/clear
memory card
databases
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The Defensive Driver Software
 Operating System – Linux
 Open Source
 Microkernel
 Graphics design
 OpenVGA, OpenGL
 Database
 Internal
 Open speed limit and signs database [1]
 VDOT speed limit and signs database
 External
 MySQL profiling database
 Real-time data monitoring algorithm
 Profiling software algorithms
 GPS mapping software
(1) Open Speed Limit Database
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Database Design
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In-Car Welcome Screen
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New Driver Screen
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Speeding Alert
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Stop Sign Alert
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PC Welcome Screen
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PC GUI
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Driver Report
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Customers
 Primary
 Driver Education
 Public schools
 Private lessons
 Improvement clinics
 Secondary
 Insurance companies
 Parents
 School bus drivers
 Taxi drivers
 Tractor trailer drivers
 DMV
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Private Driving Schools Revenues
[1]
Driving Schools Revenues
$ Millions
(1) IBIS Driving Schools Industry Report
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Auto Insurance Revenues
[1]
$ Billions
State of Virginia: 466,557 insurance policies written on
passenger vehicles in 2008 with an average cost of $698 for a
total of $325 million.
(1) IBIS Auto Insurance Report
(2) Automotix
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Current Competition
Competitors
Speed Limit
Monitoring
Maximum
Safe
Turn
Analyzing
Seat Belt Stop Sign
Lane
Real-time
Driving
Speed
Distance
Signal
Driving
Reminder Monitoring Changes
Availability Simulator Refinforce
Monitoring
Collection Habits
ment
Speed Demon
X
X
Tracking Key by RMT
X
DriveCam
X
X
The Safe Driving
Monitor
X
X
MyKey
X
X
Virtual Driver
Interactive
X
Drive Safety
X
Drive Square
X
The Defensive
Driver
X
X
X
X
X
X
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X
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X
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Privacy Issues
 Who owns information collected by Defensive
Driver?
 When a court order is required to collect data
from internal devices?
 Do drivers need to be informed if they have
their information recorded?
Consumer Affairs
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Risk Analysis
User
Probability
Expected
High
Extreme
Impact
High
Moderate
Moderate
Low
Not
Likely
U3, T3, L1
U2, F1
T1
E1
T2, F2
U1
Low
Negligible
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Risk Planning
Problem
Mitigation
Database not accurate
Create a self-maintained database for small regional areas
and utilize a gradual marketing approach
Government fails to mandate
product use
Continue to target driving schools for basic drivers and
additionally taxi and tractor trailer programs
Possible Distraction
Test multiple methods of alerts
Users bypass the system
Use a fingerprint reader
User may not want to use the
system
User may not have a choice depending on the course
structure
OBD II may be replaced
by a new standard
Releasing a new version of Defensive Driver with the new
capabilities offered by the latest standard
Driving standards
and rules may change
Software updates may be offered to comply with new
standards
Software may not work
on future platforms
Software updates may be offered to comply with new
systems
Market base unable
to afford the system
Search for possible grants that the product may apply
towards
Competition
Learn from their mistakes/Prove that our product works
better
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THE
DEFENSIVE DRIVER
Resources, Staffing and Budgets
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Phase 2 Organization
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Work Breakdown Structure
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Software Milestones
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Software Deliverables
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Hardware
Milestones/Deliverables
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Phase 2
Staffing Requirements
Title
Number of
Personnel
Project Manager
1
$ 89,000.00
$
42.79
2024
$ 86,603.85
Software Engineer
2
$ 74,000.00
$
35.58
808
$ 28,746.15
Hardware Engineer
2
$ 82,000.00
$
39.42
216
$ 8,515.38
Financial Director
1
$ 65,000.00
$
31.25
716
$ 22,375.00
Marketing Director
1
$ 46,000.00
$
22.12
80
$ 1,769.23
Documentation Specialist
1
$ 36,000.00
$
17.31
312
$ 5,400.00
HR Manager
1
$ 57,000.00
$
27.40
400
$ 10,961.54
Technical Director
1
$ 68,000.00
$
32.69
1012
$ 33,084.62
Software/Hardware Tester
1
$ 72,000.00
$
34.62
352
$ 12,184.62
Webmaster
1
$ 45,000.00
$
21.63
956
$ 20,682.69
Database Administrator
1
$ 80,000.00
$
38.46
1536
$ 59,076.92
Salary
Hourly Rate*
# Hours
Total
Total Cost $ 289,400.00
40% Overhead $ 115,760.00
Total Phase 2 Staffing Requirement $ 405,160.00
*Based on 2080 hours/year.
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Phase 2
H/W Requirements
Description
Quantity
Processor Board
1500
$
30.00
$ 45,000.00
GPS Receiver
1500
$
10.00
$
15,000.00
ODB-II Interface Chip
1500
$
10.00
$
15,000.00
LCD Touch Screen Display
1500
$
70.00
$ 105,000.00
Fingerprint Reader
1500
$
5.00
$
7,500.00
Accelerometer
1500
$
5.00
$
7,500.00
Production
1500
$
10.00
$
15,000.00
Material (paper, box, etc.)
1500
$
5.00
$
7,500.00
Assembly and Manufacturing
1500
$
10.00
$
15,000.00
Testing
100
$
15.00
$
1,500.00
Workstations
13
$
500.00
$
6,500.00
Hardware Labs
1
$ 5,000.00
$
5,000.00
TOTAL H/W COST
Cost Per Unit
$155.00
CS410 Red Team
Total Cost
$245,500.00
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Budget Overview
Phase
Staffing
Hardware
Total
Phase 2
$405,160.00 $245,500.00 $650,660.00
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Break-Even Analysis
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Return on Investment
 Driving Schools will be able to:
 Provide a more efficient, interactive reinforcement of
good driving techniques
 Automatically track student performance
 Generate reports on individual drivers
 Increase Revenues
 Students/Drivers will be able to:




Identify bad driving habits
Reinforce good driving habits
Decrease insurance rates
Reduce number of traffic accidents
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References

http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF National Highway Traffic Safety Administration

http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF National Highway Traffic Safety Administration

http://money.cnn.com/2008/03/05/news/economy/AAA_study/ CNN

http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp Virginia DMV

http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp Virginia DMV

http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp Virginia DMV

http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp Virginia DMV

http://dashdaq.com DashDAQ

http://www.abika.com/Reports/driving_moving_violations.htm Driving and Moving Violations

http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873 ITFacts

http://www.prb.org/pdf07/07WPDS_Eng.pdf Population Reference Bureau

http://eetimes.eu/showArticle.jhtml?articleID=207603212 DriveCam indentifies risky driving, by R. Coling Johnson,
EETimes Europe

http://blogs.zdnet.com/ITFacts/?p=11523 Portable GPS navigation market statistics, by ZDNet

http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html Consumer Affairs

www.dmv.state.va.us Virginia DMV

http://www.virginiadefensivedrivingclinic.com/register/index.php Virginia Defensive Driving Clinic

http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf Virginia DMV

http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF NHTSA
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Questions ?
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