CS 410 Green Group
Milestone Presentation
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Introduction
Software Breakdown
Staffing and Work Breakdown Structure
Budget and Break Even Analysis
Marketing
Summary
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People visiting
unfamiliar areas must
find parking and
walking routes to their
destination
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“I don't think paper maps are going anywhere,
But people may be using them differently,
more as a companion to the online or digital
map.” – Joel Minster, Chief Cartographer for
Rand McNally, the largest mapmaker in the
nation
Quote Courtesy of San Francisco Chronicle
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9.0
8.5
Maps in Millions
8.0
7.5
7.0
6.5
6.0
5.5
5.0
Actual Data
Projected by San Francisco Chronicle
4.5
2004
2005
2006
2007
2008
Year
2009
2010
2011
2012
Data Courtesy of San Francisco Chronicle
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Sean Christe
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The database which will store the map data
The user interface which will allow users to
access the map data
The admin user interface which will allow the
admin user to manipulate the map data
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Each point of map data will be inserted into
the database as a node and given a weight
Sets of nodes representing physical entities
may be stored as structures
Nodes will be categorized into states and
overlays
Complete sets of connected nodes may be
stored as paths
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The user will be able to search for and select
nodes and DMS will display the selected
node’s information
The user will be able to select multiple nodes
and DMS will display the quickest route
between them
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User searches for the path between two
locations
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The admin user will be able to add and
remove nodes
The admin user will be able to move nodes
and edit node information
The admin user will be able to add a state or
overlay to a group of selected nodes
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Admin user logs in and goes into design
mode
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Admin user adds a new node
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Admin user adds a new node connection
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Designed by Rodney Blythe
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Joseph Conlin
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Ian Iepson
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Salary information procured from Salary.com
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Included in Overhead
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Software
◦ Microsoft Project
◦ Microsoft Expression
◦ Adobe Professional
Suite
◦ Visual Studio x 3
◦ Microsoft Office x 8
◦ MySQL*
◦ PHP*
◦ Apache Web Server*
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Hardware
◦ Workstations x 8
◦ IT Servers x 2
◦ Web Servers x 2
* No Cost
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Satellite Imagery Consultant
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Cartographer
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API Specialist
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Software
◦ $5,000
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Implementation (Estimated Average)
◦ $10,000
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Cost is based on production cost only
Price will rise with addition of implementation
team and phase 3 staffing
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$1,400,000
$1,200,000
Total Revenue
$1,000,000
$800,000
Revenue
$600,000
Production Cost
$400,000
$200,000
$0
1
6
11
16
21
26
31
36
41
46
51
56
61
66
71
76
81
86
Units Sold
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Census reports the total number of Colleges
and Universities in the United States is 4084
DMS could break even in just over a 1%
market penetration
Source: Census.gov
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Brandon Smith
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Universities
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Theme Parks
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Dense Urban Areas
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Special Event Coordinators
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Easy to use system for updating maps
instantaneously
Added value from advanced mapping
functions
Customer may print less paper maps which
will subsidize their overall costs
More competitive in their industry
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Time saved
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More informed with accurate map
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Added convenience
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Present customer with a working prototype to
demonstrate:
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Ease of use
Admin user interface abilities
User interface abilities
Map easily updated
Map detail and clarity
The ability to use any device with a web browser to
access DMS
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Paper Map Google Maps MapQuest Dial Directions
Web-based
SMS Delivery
Driving Directions
Walking Directions
Search by Address
Links to More Info
Printable
Internet Browsers
Individual Buildings Visible
Completely Customizable
Search by Name
Parking Information
Search by Contents
Instantly Updatable
X
X
X
X
X
X*
X
X
X
X
X
X
X
X
X*
X
X*
X
X
X
DMS
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
*Only for driving directions.
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Probability
Rare
Very High
Impact
High
D
Unlikely
Possible
Likely
Highly
Likely
A
B
Moderate
Low
C
E
Very Low
A)
B)
C)
D)
E)
Product is too difficult to keep maintained
Unable to make it intuitive enough for every day user
Lack of access to product
API vendor decides to start charging
People only use it once and never again
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Joseph Conlin
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Algorithms Defined
Database Designed
Fully Functional Interfaces
Server Side Functionality Complete
Test Site Implemented
Implementation Procedures Refined
Product Ready for Mass Distribution
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Users no longer have to fumble around with
clumsy paper maps
Local maps are easily managed and updated
Money is saved from no longer printing paper
maps
In first year of use the DMS pays for its self
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Questions?
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