CS 410 Blue Group
Brittany Dufort, Daniel Cox, Marcus Henry,
Braden Gibson, Ray Bland, Jon Szewczak
26-Jul-16
1
Gene Price
General
Manager
Brittany
Dufort
Project Manager
Marcus
Henry
Jon
Szewczak
Hardware
Development,
Financial
Specialist
Hardware
Development,
Financial
Specialist
Daniel Cox
Assistant
Manager, Web
Developer
Braden
Gibson
Software
Development,
Public
Outreach
26-Jul-16
Ray Bland
Database
Specialist,
Public
Outreach
2
Background
 In times of need people call 9-1-1 for emergency
assistance.
 Personal Crimes (i.e. Robberies, Assaults)
 Accidents and/or Injuries
 Existing security paradigms rely on verbal
communication with people in need – which usually
comes after the event has occurred.
 During a personal crime the victim often cannot call 91-1 for fear of aggravating the assailant.
26-Jul-16
3
Response Time
U.S.
Department of
Justice
Office of Justice
Programs
Bureau of
Justice Statistics
http://bjs.ojp.usdoj.gov/content/pub/pdf/cvus07.pdf
Page 115, Table 107
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4
Societal Problem
 In the event of a personal crime or emergency, security
professionals at higher education, business and civil
complexes need an effective way to allow individuals to
quickly and silently communicate their location to first
responders.
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5
Proposed Solution
 Individuals would be equipped with a key fob.
 Pressing a button or combination of buttons would
trigger an alert at a security dispatch center.
 The alert would be repeated every 30 seconds until
first responders reset the unit.
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6
How It Would Work
Through a series
of transceivers
that signal would
be translated to
dispatch.
When a fob
button(s) is
pushed a signal
would be sent
out.
The dispatch
station will
have a graphic
user interface
that maps the
location of the
emergency
beacon.
Once activated the fob would
automatically repeat its
broadcast until reset by
responders.
Dispatch would route a
responder at a high
priority to assess the
situation.
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7
Benefits of Solution
 Aids in improving response time
 First responders do not need location information from
victims.
 Victims do not have to fumble around for a cell phone and
dial a number; a button push is all that is required to summon
aid.
 If the victim is moving (i.e. on the run), the system will
report their movement.
 Based on proven technology.
 Could act as a deterrent.
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8
Competition
Handheld Device Expandable Long Range
PASS
Safety Alarms
Centurion
Guardian
Medical Alert Alarms
a
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a
a
a
Silent
Alarm
Location
Info
a
a
a
a
r
r
r
r
a*
a**
a
a**
r
a
r
r
r
a***
a
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* With vendor assistance only and requires software upgrade
** Maximum number of repeaters (300) limits coverage area
*** Only if preprogrammed messages include a location
26-Jul-16
9
Determining Customer
 Many possible customers:
 Universities or Colleges
 Business complexes (i.e. Google, Microsoft, Intel, Trump
Tower)
 Civil complexes (i.e. the Capitol Building)
 Scoping Issues
 The initial focus will be on Universities.
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10
Old Dominion University
 Prime Candidate
 Spends approximately $262,000.00 on security every year.1
 Personnel, Security Devices, etc.
 In 20082
 10 personal crimes on campus
 2 in residence halls
 4 off campus
 46 in the surrounding neighborhoods
 That averages 1 crime per week for the entire year.
1. Virginia.gov - Commonwealth Data Point
2. ODU Police Department Crime Statistics
26-Jul-16
11
Old Dominion University
Refer to the
handout to
match up
locations with
crime
descriptions.
Wilson, Patrick. “Robbery Crimes
At Or Near Campus.”The VirginianPilot 03 Nov. 2010. 09 Nov. 2010:
B3
.
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12
Old Dominion University
 The interest in the concept is very high.
 In October two team members met with ODU Police
officials.
 Officials displayed remarkable enthusiasm
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13
Technical Aspects
 Radio based
 Key fob alert units (approx. 100’ range)
 Transceivers stationed to give maximum coverage to
the most logical areas
 Transceivers would serve as signal relays
 Possible solar power option for transceivers
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14
Technical Aspects (continued)
 A master receiver which would interface with the
Master Control Unit (server) at a dispatch station.
 A software suite
 Graphic User Interface for Dispatch Personnel
 Master Control Unit Software



Triangulation
Database
Signal Processing
26-Jul-16
15
Data Flow
Relay to
another
transceiver
Key Fob
Signal Sent
Wired Power Long Range
Wireless Transceiver
Signal Received
Master Control Unit
Master Receiver
Server
Decodes Received
Message Packet
Queries Database
Triangulates Position
Wireless Transceiver
Signal Transmitted
Prefix Appended If None Exists
No
In Range
of Master
Receiver
Yes
Database
26-Jul-16
Graphic User
Interface
Location of Signal
Data About User
16
Database Schema
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17
Graphic User Interface
 Web Application
 Uses Google® Maps API or some other mapping utility
 Reports location of victim
 Allows for notations about alert
 Allows for easy transceiver health pole.
Demo
26-Jul-16
18
Milestones – Phase 1
 Defining System Requirements
 Approach ODU
 Define Budget Requirements
 Prototype
 Acquire Hardware and Setup for Concept Test
 Develop Basic Software Package Based on Requirements
 Perform Test and Analyze
Phase 1 WBS
26-Jul-16
19
Milestones – Phase 2
 Finalize Hardware Designs
 Finalize Software Designs
 Complete Production Drawings
 Develop Documentation Based on Final Designs
 Seek New Customers
 Review Budget and Establish Requirements for
Continuation
Phase 2 WBS Phase 2 WBS (continued)
26-Jul-16
20
Milestones – Phase 3 & Beyond
 Begin Production (subcontracted)
 Receive Production Units
 Complete Full System Tests
 Complete Documentation
 Ship to Customer
 Continue Marketing and Business Development
 Establish Support Center
Phase 3 WBS
26-Jul-16
21
Risk Management
 Financial
 Technical
 Legal
 Other
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22
Risk Matrix
26-Jul-16
23
Risks
 Cost to Customer
 Effective marketing
 Universities could seek grants and incorporate cost into
student fees.
 Initial Cost Outlay
 Cost effective suppliers
 Venture capitalist funding
 Partnering with a larger firm
26-Jul-16
24
Risks (continued)
 Radio Signal Interference
 Control Unit / Server software to ensure no false signals
 Make use of the repeated signal
 System Maintenance
 Low maintenance designs – to include solar power
options and rugged enclosures.
 System Malfunction (i.e. Fails to Send Alert)
 Make sure that a disclaimer is prominently displayed
26-Jul-16
25
Risks (continued)
 False Alarms
 Enact policies stipulating penalties for misuse
 Include as part of a Universities Honor Code
 System Abuse
 A Fob will be de-authorized upon being lost or stolen.
Any signal from a de-authorized device is ignored.
 FCC Regulations
 Work closely with FCC representatives.
26-Jul-16
26
Pricing Model
 Base Package – $300,000
 Installation Support
 Survey of Complex and Recommended Transceiver
Locations
 5,000 Transceivers
 3,000 Fobs
 1 Master Receiver
 All Software
NOTE: Master Control Unit Server hardware to be
provided by customer infrastructure.
26-Jul-16
27
Pricing Model (cont’d)
 Optional Packages
 Additional Fobs (1,000 each) - $25,000
 Additional Transceivers (1,000 each)


$45,000 for solar power option
$30,000 for non-solar power option
 Maintenance and Support - $25,000 per year



All software upgrades, fixes and patches included.
Faster response time for support correspondence.
Limited on-site support (for additional fee).
26-Jul-16
28
ODU Costs Based on Pricing Model
$300,000
$75,000
$60,000
+ $25,000
$460,000




Base Package
Additional Fobs – 3 @ $25,000
Additional Transceivers – 2 @ $30,000
1 Year Maintenance & Support
4,500 Students Living on Campus (approximately)
1,600 Faculty and Staff (optional)
6,100 Population (estimated Max)
The number of Transceivers Depends on the Desired
Coverage Area (estimated 7,000 total receivers).
26-Jul-16
29
PASS Costs Based on Pricing Model
 Fobs $20 1
 Transceivers $25-$36
 Board $16 2
 Enclosure $8 3
 Battery $1
 Solar Power (optional) $15 4
 Master Receiver $50 - $100
 Software Development
 $200,000 (estimate)
 Hardware Fabrication
 $60,000 (estimate)
1.
2.
3.
4.
TOTALS
 Base Package
$430,000 - $500,000
 Additional Fobs
$20,000
 Additional Transceivers
$25,000 - $39,000
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26-Jul-16
30
Operational Costs Phase 1
 Staffing: $176,120
 Facilities: Donated by ODU
 Equipment: Donated by ODU
 Prototype Hardware: $100
For full staffing breakdown see data sheet
26-Jul-16
31
Operational Costs Phase 2
 Staffing: $315,392
 Facilities: $27,000 per year
 2,000 sf facility @ $13.50 per sf 1
 Equipment: $30,000 per year
 System Hardware: $400,000 (see pricing model)
For full staffing breakdown see data sheet
1. Commercial Real Estate Guide
26-Jul-16
32
Operational Costs Phase 3 & Beyond
 Staffing: $459,536
 Facilities: carried over from Phase 2
 Equipment: carried over from Phase 2
 Marketing: $10,000
 System Hardware: $255,000
For full staffing breakdown see data sheet
26-Jul-16
33
Break Even Point
 Need 5 Sales to Break Even
3,000,000.00
2,500,000.00
2,000,000.00
Cost by Sale
1,500,000.00
Income
1,000,000.00
500,000.00
0.00
0
0
1
2
3
4
5
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Questions?
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Data Representation in Master Control Unit
26-Jul-16
36