King Seabrook Chapel
Presentation
Principles of
Marketing
Mr. Edward Arnold
Mr. David Jones
Mr. Vishal Desai
King Seabrook Chapel
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The Chapel is a 392 seat
auditorium with stained
glass windows and
located at Huston
Tillotson College
Executive Summary
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One means by which we find and maintain our God connectedness is through worship. Here on the HustonTillotson College Campus we gather each Thursday at 11:30am for praise and worship. The Gospel Choir
serves as the chapel choir and renders music for most of the worship services. Preachers and Pastors from
throughout the city and State of various denominational affiliations are invited to share in the chapel
experience.
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There are three opportunities to gather with students and study the Word of God. It is a time of fun and
fellowship as persons seek to grow through study.
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The Gospel Choir performs weekly in Chapel and is often called on to perform at various churches in the
Austin community and the surrounding area The Choir meets each Monday evening at 6p.m. for rehearsal.
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The Praise Dance Team is comprised of men and women who seek to offer their gift of dance for the glory of
God. The group performs in Chapel on occasion and is often called on to perform in the community.
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The Council meets weekly to plan and review events for the semester. They generally open the semester with a
CMAC Lock-in for the purpose of planning and focusing on the goals for the semester.
The College Chaplain is Rev. Donald E. Brewington, B.A., M.Div.; he is available for counseling and is there to
be of service to you as you journey through your years at Huston-Tillotson. The Chaplains office is located in
King-Seabrook Chapel. (Phone:512-505-3054;Email: debrewington@htc.edu)
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King Seabrook Chapel Mission
Statement
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The purpose of Campus Ministry is to help nurture
students in their faith and to aid in the developmental
process as we as a College community strive to affect
students “Holistically”. We seek to challenge students
intellectually, emotionally socially and recreationally; we
do that through a variety of means such as retreats,
travel opportunities, bible studies, worship services,
forums and more.
Description of the Chapel
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Religious Life is a vital part of campus life on the Huston-Tillotson College
campus. Huston-Tillotson College is a church related institution with
affiliation with the United Methodist Church and the United Church of
Christ. The ministry on our campus is ecumenical in nature in that we seek to
minister to all students on campus regardless to their denominational
affiliation or religious faith.
There are a number of religious groups on campus; we have a Gospel Choir,
Fellowship of Christian Athletes, and anywhere from two to three bible
studies. In an effort to better meet the needs of the broad number of
students we have a Student Campus Ministry Advisory Council, the purpose
of the Council is to help in the developing of programs that would appeal to
the larger student body.
The College Chaplain is Rev. Donald E. Brewington, B.A., M.Div.; he is
available for counseling and is there to be of service to you as you journey
through your years at Huston-Tillotson. The Chaplains office is located in
King-Seabrook Chapel. (Phone:512-505-3054;Email: debrewington@htc.edu)
Current Marketing Situation
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If your idea of a chapel is a flat-floor, cottage-sized
room with two rows of short, hard pews and an aisle
down the middle, with barely enough room at the end
for a pulpit and a couple of chairs, you might be taken
aback by the one that anchors the south end of the
Huston-Tillotson campus. It's a spacious, gracious
auditorium with sweeping curves and an altar area large
enough to host dozens of choir members or a play with
a full-fledged set, which is perhaps the reason the KingSeabrook is a popular site for many a community event,
choral concert, and theatre production.
SWOT Analysis
Strength
Weakness
Affiliation
with the United Methodist Church
and the United Church of Christ.
Religious groups
Developing programs for student body.
Promotional
Opportunities
Threats
Growth
Competition
for multicultural events
Community Development Center
Events
Students Involvement
Unawareness of the Location.
Budget Availability.
from the existing event centers.
Location of the competitor
Technology Facilities
Marketing Objectives and Related
Issues
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The objective is to create a presence in the
community and be the number one choice for
community events to promote all the cultural
and entertainment shows like religious diversity
topics and discussions, fashion shows, charity
events and also increasing attendance at church
prayer sessions.
Overall Strategic Approach
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To create and awareness among the local
community in and around East Austin.
Taking help from the existing religious
organizations to spread the word about the
events happening in the chapel.
Creating a network of various cultural event
organization to attract them for organizing
events in the chapel.
Market Strategy Analysis
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Analyze the type of events happening in Austin.
Group of people involved in the events.
Companies sponsoring the event.
Environmental Analysis
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Demographic: 20-44 years: 43.1% (Census 2000). Median age is 32. Professional,
technical and scientific services are the largest employment sectors in the area.
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Social & Cultural: Live Music Capital of the World. Looking for land in the rolling
hills? Or a loft downtown? A night with the blues? Or an evening of ballet? An art
class? A plunge in a spring-fed pool? A sun-drenched afternoon of major college
football? One suggestion: Live in Austin.
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Economic: Austin, the capital of Texas, is at the heart of a dynamic five-county region
recognized for its talented workforce and superior business environment. Forbes
Magazine confirms what businesses already know—that Austin is the Number One
place to do business and advance your career. Austin’s well-educated workforce, overall
low business costs and available, affordable commercial space offer unparalleled
opportunity for business growth.
Environmental Analysis
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Technological: The Central Texas economy
thrives on a balance of technology industries,
business services, education and government.
Austin was established as a technology center
based on electronic design and computer
hardware and semiconductor manufacturing.
Software development grew rapidly as an
industry sector in later years.
Political/Legal:
Seasonal Fashion Production
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Black Fashion
Designer Photos
African, Black and AfricanAmerican Fashion Designers
Spring Collection
Fall Collection
Summer fashion collection
Our Winter Collection
Financial Report
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Financial Reports
This section will offer a financial overview of Glamour Creation Fashion Production Co. as it
relates to the marketing activities. Glamour Creations will address Break-even Analysis, sales
forecasts, expense forecasts, and how they link to the marketing strategy.
Break Even Point
The break-even analysis indicates that $ 550.00 will be needed to reach the break-even point.
i. Building expense (King Seabrook Chapel)
$ 350.00 3 Hrs
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ii. 10 Models
$ 100.00 $ 10 Each
iii. Miss items.
$ 100.00
Total expense for break even point
$ 550.00
Price per production
Our plan is to give 8 seasonal fashion productions per year, two for Winter, two for Spring, two
for Summer and two for Fall. There will be a charge of $ 10.00 per show and we think that with
our advertisement campaign that will be able to fill the capacity of King Sea Chapel which is 396
but will round of this number to 400.
Capacity of King Seabrook Chapel is 400
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1. Each production should produce in revenue
2. 8 production for the year at $ 4000.00 gross profit
3. Five year forecast at $32,000 per year
4. Our goal for five years forecast is
$ 4,000.00
$ 32,000.00
$ 160,000.00
$ 100,000