COMMUNICATION:
READING & SPEAKING
Introduction to Business & Marketing
REVIEW

Review the following concepts:
 Writing
 POWER
 Forms:
 Email
 Letters
(cover, resignation, thank you)
 Memo
 Business
report
 Company publication (brochure, online post)
WHAT IS READING?

Reading: “active mental process of receiving &
understanding a message”
READ FOR A REASON
1.
Focus your mind
2.
Summarize as you read
3.
Make connections/form mental pictures
4.
Build your vocabulary
SPEAKING

Speaking: “verbal communication”
 HUGE
part in marketing jobs
WHY WE SPEAK
1.
Persuade
2.
Inform
3.
Entertain
JARGON

Jargon: “specialized vocabulary used by a
specific group”

Example:
 IDK
 LoL
 hashtag
(#)
WHY USE JARGON

When is Jargon used?

Why is Jargon used?
WRAP-UP

Reading

Reason to Read

Speaking

Why We Speak

Jargon
CLASS ACTIVITY

Students will:
 read
3 case studies
 Answer questions about the case studies