Introduction to Business & Marketing
Buying Motives
 Reasoning vs. Emotion
Based on Reasoning
 Price
 Convenience
 Safety
 Health
 Quality
 Guarantee/Warranty
Based on Emotion

Style

Color

Family / Peer
Approval

Celebrity
Endorsement

Power
Smart Shoppers

Take your time before purchasing

Time your purchase for best pricing

Avoid impulse buying

Learn how to Comparison Shop
Comparison Shopping
Smart shoppers know how to:
Compute per unit cost
Compare Sales
Promotional
Sales
Clearance Sales
Research Products
Compute per unit cost
 Sometimes
prices
vary by size
 Read labels for the
size/weight of each
product
 Figure out how
much you are
paying per unit
Compare Sales

Promotional Sales



Limited-time offer that may happen once
or on a recurring basis
“30% off entire store – this week only!”
Clearance Sales


Final offer used to quickly sell the
remaining stock of products
“30% off the lowest marked price”
Research Products
Types of Merchants
 Full-service
 Discount
 Specialty
 Outlet
 Supermarket
 Warehouse
 Convenience Stores
Activity:
It is now time for you to be a
comparison shopper …