3.01-D Ethical Considerations in
Product Packaging
Ethical Considerations in Product
Packaging
• Business Ethics in Product/Service
Management
Ethical Considerations in Product
Packaging
• Why do you think companies package and
label their products?
Answer: Create a good impression
Help sell product
Communicate benefits
• Concerns for Product Packaging?
Product Safety- Glass now plastic
Tamper-resistant packages
Airtight containers for foods
Wasteful packaging
Switching for spray cans and pumps
Ethical Considerations in Product
Packaging
• Product labeling must inform customers about
a product’s contents and give directions for
use.
1. Must have name of manufactures
2. Quantity of contents
Ethical Considerations in Product
Packaging
3. Nutritional info
4. Health claims are the same on all
products; light, fat free, etc.
Ethical Considerations in Product
Packaging
5. Warnings on products like alcohol and cigarettes
6. How to care for clothes
Ethical Considerations in Product
Packaging
• In order for a product to say recycled it must
show proof that it is retrieved a certain
amount of scraps.
• For a food to be organic it must meet certain
standards
Ethical Considerations in Product
Packaging
• What happens when a company fails to inform
customers about product risks?
1. Company can get sued
2. Harm to customer
• What is Planned Obsolescence?
– Making products that are known to not last long, or change, so that
people will need to replace them
–Example: Cell phones are always coming out with newer functions and it
makes consumers want to purchase the new and improved cell phone
Ethical Considerations in Product
Packaging
• Sources:
–Marketing Essentials