Sports & Entertainment Marketing Scope and Sequence 2015-2016
Topic/ Competency - QUARTER 1
WEEK 1 Addressing Student Life
 Identify the purpose and goals of the student organization
 Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic
organizations as an adult
 Demonstrate leadership skills through participation in student organizations activities, such as meetings, programs, and
projects
 Identify internet safety issues and procedures for complying with acceptable use standards
WEEK 2
Understanding the Importance of SER Marketing
 Identify the importance and impact of the sports, entertainment, and recreation industries
 Describe the evolution of SER industries
 Explain hospitality as it relates to the SER industries
Analyze trends in SER
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WEEKS 3-4
Developing an Overview of marketing
 Explain marketing as it relates to SER industries
 Identify the components (the P’s) of the marketing mix as they relate to SER
 Describe the marketing concept
 Explain the concept of target marketing
 Describe the marketing functions
WEEK 5
Developing Interpersonal Skills
 Identify types of communication used in SER industries
 Identify the role of communication in effective work relationships
 Develop presentation skills as a form of business communication
WEEK 6-7 Describing the Economics of the Industry
 Explain economics and its relation to the SER industries
 Explain how the phases in the business cycle affect the SER industries
 Explain the concept of supply and demand as it relates to the SER industries
 Explain competition as it relates to the SER industries
WEEKS 8-9 Developing a Promotional Mix
 Explain promotion and promotional mix
Resources
LCPS Marketing Handbook
DECA Video
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials
Textbook
Assessments
Sports & Entertainment Marketing Scope and Sequence 2015-2016
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Identify the roles of advertising, publicity, sales promotion, and personal selling in SER industries
Determine methods of communication used in SER promotion
Describe the elements of an advertisement
Topic/Competency - QUARTER 2
WEEK 10 Exploring Distribution Strategies
Explain distribution and how it relates to SER industries
Identify distribution channels as they relate to the SER industries
Identify strategies for distributing SER services
Explain facilities management as it relates to SER industries
Explain on-site merchandising and concessions as they relate to SER facilities
WEEKS 11 - 12 Exploring Public Relations/Publicity
 Explain public relations as related to SER industries
 Describe public relations tools
 Explain the internal and external aspects of public relations
WEEKS 13-15 Describing Product Development
 Explain SER product, SER service, and product planning
 Explain the product life cycle
 Describe the role of market research in product development
 Explain the role of product positioning
 Describe the impact of uncontrollable factors on SER product development
WEEKS 16 - 17 Describing the Sales Process
 Explain the types of selling and why they are important to SER industries
 Explain merchandising (on-site and supplemental) as it relates to the SER industries
 Explain the concept of bundling products/services
 Explain the steps of personal selling
 Explain the importance of customer service as it relates to the SER industries
WEEK 18 Using Social Media
 Define the current electronic marketing tools and devices.
 Identify methods for attracting customers and establishing/maintaining customer relationships
 Identify target markets’ preferred devices for various electronic marketing tools.
 Compare and contrast traditional marketing and social media marketing.
 Identify the pros and cons of social media
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed
Resources
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Sports & Entertainment Marketing Scope and Sequence 2015-2016
WEEK 19-20 Exploring the Forms and Techniques of Advertising
 Explain advertising as related to SER industries.
 Identify goals of advertising and methods of evaluating and advertisement’s success
Quarter 3
WEEK 21- 22 Exploring Sponsorship and Endorsements
 Explain sponsorship/partnership as it relates to the SER industries
 Explain the reasons for a company or organization to use sponsorships
 Explain endorsement and associated legal restrictions
 Explain advantages and disadvantages of endorsements
 Identify current trends in sponsorship within the SER industries
WEEK 23 -24 Exploring the Concept of Branding
 Explain the concept of branding as it relates to SER
 Explain the concept and reasons for rebranding
 Explain the concept of product licensing
 Identify the purposes of licensing
WEEK 25 Exploring Sales Promotion
 Explain the advantages and disadvantages of using various forms of sales promotion in SER industries
 Describe the elements of an SER sales promotion campaign
WEEK 26 – Exploring Pricing Strategies
 Explain pricing and the factors that affect pricing decisions
 Identify pricing strategies as they relate to the SER industries
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Entertainment text
Teacher Developed
Resources
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed Resources
QUARTER 4
WEEK 27-29 Developing Job Search Skills
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Identify occupations within each SER industry
Identify personal skills and interests
Identify resources for job search
Develop a resume and application/cover letter
Complete a job application form
Describe the job interview process and techniques for follow-up
WEEK 30 Understanding the Business Structure of SER
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed Resources
Marketing Essentials text
Sports & Ent. Marketing text
Sports & Entertainment Marketing Scope and Sequence 2015-2016
 Explain business as it relates to the SER industries
 Compare the types of business ownership and their roles in the SER industries
WEEKS 31 - 33 Exploring the Marketing Plan
 Identify the components of the marketing plan
 Describe the importance of research in developing a marketing plan
 Describe the importance of analyzing the market plan to determine return on investment
 Identify the components of a SWOT analysis
WEEK 34 Exploring the Marketing Plan
 Marketing Plan Presentations
Teacher Developed Resources
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed Resources
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed Resources
WEEK 35 - 36
FINAL EXAM REVIEW and FINAL EXAM June 3-6
Demonstrating Workplace Readiness Skills: Technology Knowledge and Skills – Ongoing and intermittent through Q1 and Q2
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Demonstrate positive work ethic.
Demonstrate integrity.
Demonstrate teamwork skills.
Demonstrate self-representation skills.
Demonstrate diversity awareness.
Demonstrate conflict-resolution skills.
Demonstrate creativity and resourcefulness.
Demonstrate effective speaking and listening skills.
Demonstrate effective reading and writing skills.
Demonstrate critical-thinking and problem-solving skills.
Demonstrate healthy behaviors and safety skills.
Demonstrate an understanding of workplace organizations, systems, and climates.
Demonstrate lifelong-learning skills.
Demonstrate job-acquisition and advancement skills.
Demonstrate time-, task-, and resource-management skills.
Demonstrate job-specific mathematics skills.
Demonstrate customer-service skills.
Demonstrate proficiency with technologies common to a specific occupation
Demonstrate information technology skills
Sports & Entertainment Marketing Scope and Sequence 2015-2016
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Demonstrate understanding of Internet Use and security issues
Demonstrate telecommunications skills
Demonstrating Workplace Readiness Skills: Examining All Aspects of an Industry
 Examine aspects of planning within an industry/organization
 Examine aspects of management within an industry/organization
 Examine aspects of financial responsibility within an industry/organization
 Examine technical and productions skills required of workers within an industry/organization
 Examine principles of technology that underlie an industry/organization
 Examine labor issues related to an industry/organization
 Examine community issues related to an industry/organization
 Examine health, safety, and environmental issues related to an industry/organization
Marketing Essentials text
Sports & Ent. Marketing text
Teacher Developed Resources