International Strategy &
Multinational Corporation
Course Presentation
2015-2016
1
Who?

Salvatore Sciascia



ssciascia@liuc.it
Lectures and case discussion
Fabio Papa


fpapa@liuc.it
Tutoring and evaluation
2
What?
Topics
Book








Enviroment
Strategy
Organization
Entry Strategy &
Alliances
Culture
Ethics
HRM
“International Business:
Competing in the Global
Marketplace” (by Charles W. L.
Hill; publ. by McGrawHill)
3
What?
Book


An italian version of the book
is available!!
However, the chapter on
Human Resources
Management (HRM) has not
been translated
4
When and Where?
Friday morning (usually… 3 exeptions are in the
detailed program in bold)
 The classroom is flexible: please, check the LIUC
schedule


Virtual room for course materials in MyLIUC
5
6
How?

Lectures + Case discussions
 The
3 cases to be discussed are included in a
document uploaded among the course
materials. Bring it with you in class
 P&G
 Black and
 Diebold

Decker
Written Group Work + Presentation
 "Tell
me, and I will forget.
Show me, and I may remember.
Involve me, and I will understand."
Confucius, 450 b.C.
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Detailed Program
DAY
TIME
1
9-oct
9-12
2
16-oct
9-13
3
23-oct
27-oct
4 (tuesday)
9-12
5
Course presentation + Analyzing the global competitive and social
environment
The strategy of multinational corporations – part I
The strategy of multinational corporations – part II + Procter &
Gamble
1
13
13
9-13
Hands on projects (with F.Papa)
The strategy-structure coherence in multinational corporations +
Black & Decker
14
6-nov
12-nov
7 (thursday)
9-13
Entry strategies + Diebold
15
9-12
8
13-nov
9-13
Hands on projects (with F.Papa)
Managing cultural diversity in multinational corporations + Ethics in
multinational corporations
4, 5
9
20-nov
14-17
10
27-nov
9-13
The strategy-HRM coherence in multinational corporations
11
04-dec
9-13
Groupworks presentations and discussion
12
11-dec
9-13
Groupworks presentations and discussion
13
18-dec
9-10
30-oct
6
9-12
CONTENTS
Hill’s
Chapters
Hands on projects (with F.Papa)
Written Exam (with F.Papa)
19
Examination
Written Exam on Hill’s book chapters (65%)*
Attendees?
YES: Written Group Work
to be delivered and
presented (35%)
1 shot:
dec 4
NO: Written Exam on
Lasserre’s book chapters
(35%)*
* you can take it on
December 18 or in any other
subsequent session during
the academic year
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Attending the course
We will check your presence in class (you need to be
present at more than 5 sessions - out of the first 10
sessions – to be considered an attendee)
 Learning by attending the course is more effective than
learning through the pages of the book – for several
reasons
 If you decide to follow the course

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notes are crucial: if you skip a lecture, ask notes to your
collegues
flexibility on course schedule is requested
you can’t forget that your written group work has 2 precise
deadlines
the teachers will not intervene into the dynamics of the group –
develop an integration capability is part of the learning
experience
10
Non attendees
7 Chapters from Hill (65%)
 5 Chapters from Lasserre’s
«Global Strategic Management» (35%)



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Global Strategic Alliances
Global M&A
Global Operations
Global Innovation
Global Trends
11
Group Work

Choose a company in order to analyze and
evaluate international strategic choices
 Large
firms
 Fast growing firms
 Well known firms
12
Last years…
B-Ticino, Burberry, Buzzi, Campari,
Danone, Ferrari Wines, Fiat, Geox, Go-Pro,
Kering, Nestlè, Lindt, Nike, Perfetti, Prada,
Samsung, Illy, Tiffany, Versace, Yamamay
You cannot choose these companies…
13
Group Work
Define a group of 6-7 students (mix
backgrounds!)
 Teams’ composition and subject of analysis (case
or topic) are to be notified to in class (before Oct
23)
 The title of the group project is defined on a
FIFO (FCFS) policy

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A hard work, but… “If you want to walk fast,
walk alone; if you want to walk far, walk with
others” (African saying)
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Group Work

The output should be structured in 7 sections
1.
2.
3.
4.
5.
6.
7.
A brief overview of the company
Results
Competitive Situation
Strategic Choices
Organizational Choices
Other specific issues (ethics/culture/entry
strategies etc.) IF they influenced results
Conclusions
15
Group Work
Look for information on internet and in the library
(electronic first! Data Bases of articles available!)
 The expected output is a .ppt file (20-30 slides) to be
presented in 20 minutes; you are free to choose the
group members that will present the work
 You are invited to use the space under the slides

Files and papers are expected to
be delivered on December 4
in order to be considered
attendees
16
Group Work



Deliver the document in two forms:
paper + .ppt file
Only on December 4 you will discover which
group will present on the same day or later.
The date of presentation does not influence our
evaluation (you deliver file and paper on the
same day)
Only for attendees, there will be a question on
one of the presented companies (to be chosen
among 2 – you cannot answer on your
company)
17
Language
Lectures will be given in English
 The group work must be written and
presented in English
 The written exam is in English, meaning
that questions will be in English and
answers must be given in English (unless
you are an Italian student attending a
degree delivered in Italian)

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