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1 What is EXCELTUR : A non profit association of the 25 biggest & leading Spanish tourist companies Includes airlines , railways, cruise companies , city and resort hotels TTOO & TTAA They represent a turnover of over 20.000 Million € Over 200.000 Jobs Direct Investments in 45 countries and commercial relations with over 175 countries. 80% of the Spanish Air transport Over 50% of the 4& 5 stars Hotel properties 50% Of internal tracvel distribution 2 VISION OF EXCELTUR That tourism becomes a national priority That tourism keeps its multipliying effect as the main driver of the spanish economy That Spain keeps its leadership settiing up new tourism models and innovative standards To reposition our industry so tourists perceive in Spain differential experiences That spanish touristic destinations improve their socio-economic yield . That public –private sectors improve their cooperation and governmental authorities improve their efficiency and competitiviness 3 WHICH ARE EXCELTUR's STRATEGIC AIMS? TWO MAIN OBJECTIVES Improve the Socioeconomic perception of Tourism among spanish society Raise the levels of tourism competitiviness 4 Legal framework and Public sector Organizations Wholesalers and Retailers Design , Packaging and sale Transport Operators and Infrastructures Transport Accomodation Stay Tourism value chain Leisure activities Entertainement What have we done from Exceltur? 1. Carry out a quarterly Business Confidence Survey since 2002 Rellene el siguiente cuadro Size of the sample: 1.200 businessmen Periodicity: Quarterly Establecimiento Persona que rellena la encuesta Actividad: Alojamiento Trimestre de referencia/año: octubre-noviembre-diciembre Localidad / Código Postal / Provincia /Comunidad Autónoma Teléfono: Fax e-mail: / Número medio de empleados del establecimiento en el año Subsectors surveyes - Lodging ENCUESTA DE CLIMA TURÍSTICO DE EXCELTUR * Marque con una X la respuesta que usted considere más adecuada - Convention Bureau - Travel Agencies and Tour operators 2003 Dirección 1ª VENTAS En mi establecimiento, Ha experimentado en el trimestre de referencia en relación con el mismo período del año anterior un: Fuerte Leve aumento aumento El volumen de ventas Manteni- Leve Fuerte miento caída caída Previsto para el próximo trimestre en relación con el mismo período del año anterior un: Fuerte Leve Manteni- aumento aumento miento Leve Fuerte caída caída Total - Transportation - Golf Fields - Car renting - Ski resorts - Thematic Parks 2ª FACTORES DETERMINANTES DE LAS VENTAS Situación de Seleccione los factores que más ventas En relación con mi establecimiento, en el trimestre de referencia Insuficie ncia Variación Cambios la Compete regulació Climatol Costes demanda ncia n ogía Otra opción no contemplada capacida Ninguno d ..................................... han influido en la evolución de las 3ª RESERVAS En mi establecimiento, Ha experimentado en el trimestre de referencia en relación con el mismo período del año anterior un: Managerial Opinión: Fuerte Leve Manteni- Leve Fuerte aumento aumento miento caída caída El número de reservas *Sales *Price * Reservations 4ª PRECIOS Han experimentado en el trimestre de referencia en relación con el mismo período del año anterior un: * Employment Los precios *Profits *Investments * Costs Estructure * Rating of Tourist Policies En mi establecimiento, Fuerte Leve Manteni- Leve Fuerte aumento aumento miento caída caída medios de venta 5ª EMPLEO En mi establecimiento, Ha experimentado en el trimestre de referencia en relación con el mismo período del año anterior un: Previsto para el próximo trimestre en relación con el mismo período del año anterior un: Fuerte Leve Manteni- Leve Fuerte Fuerte Leve Manteni- Leve Fuerte aumento aumento miento caída caída aumento aumento miento caída caída El número medio de empleados 6 2. The result is an advanced indicator of the progress of Spanish tourism: Tourist Bussines confidence Index (ICTUR) Forecasted sales + Reservations + Employment (% Positive opinions- % Negative opinions) EXCELTUR Tourist Bussines Confidence Index (ICTUR) 100 80 60 40 30,6 20 0 -20 -40 II III IV 2002 I II III IV 2003 I II III IV 2004 I II III IV 2005 I II 2006 -60 -80 -100 Source: Tourist Bussines Confidence Survey, EXCELTUR 7 3. Create a Tourist activity Indicator that shows the quarterly Tourist GDP growth Exceltur Tourist Synthetic Index (ISTE) 6,0 Exceltur Tourist Synthetic Index ISTE (Tourist GDP) versus Spanish GDP. 2001-2006 (Year on year growth rate) 4,0 2,0 0,0 -2,0 2001 2002 2003 2004 ISTE 2005 2006 Spanish GDP Source:Exceltur and INE 8 4. Forecast of the key variables that determine the evolution of the tourism in Spain. Forecasting models Average revenue per foreign tourist (Foreign Tourist Revenues/Total Foreign Arrivals) Exceltur 677,40 683,16 (euros) 680,0 660,0 640,0 7,7 641,30 628,70 4,5 0,0 0,9 620,0 0,7 -0,3 -3,5 600,0 -6,1 580,0 1999 (%) 700,0 Forecast 689,17 693,81 691,91 10,0 667,50 5,0 7,5 -5,0 -10,0 2000 2001 2002 2003 2004 2005 2006 Average revenue per foreign tourist (Left Scale) Hotels Overnights (Year on year growth rate) Year on year growth rate (Right scale) Source: Exceltur with IET and Banco de España data. Exceltur Forecast 10,0 (%) 5,0 0,0 2001 2002 2003 2004 2006 -5,0 -10,0 Total Spaniards Foreigners Source: Exceltur with INE data 9 Iniciativas 5. From the 2nd Quarter 2002 we publish a “Tourist quarterly report” that includes an analysis of both the official available information and the business information generated by Exceltur www.exceltur.org 10 6. Launched a series of Studies to measure the socio- economic impact of Tourism at a regional scale. IMPACTUR Why do this studies arise? •Due to the Public and spanish private sector interest in knowing how much does tourism represent for a region. •Following the WTO´s efforts to establish a methodological framework of calculation of the tourist impact as well as the work of the Spanish National Institute of Statistics (INE) in the case of Spain. 11 What are Impactur Studies? •Similar to the TSA´s , they are an estimation of the impact of the tourism activities on the main variables of the regional economy : Gross Domestic Product (GDP), Employment, Investment, Taxes, etc. • A set of tourist indicators and comparable with the ones of the TSA elaborated by the INE for Spain 12 What purpose does IMPACTUR serve for ? •Improve the socioeconomic recognition of tourism at regional scale, showing the direct and indirect effects, in order to improve the awareness of society and helping to prioritize the neccesary public policies. •Have a better knowledge of the level of integration and how does the tourist value chain work in order to improve public and private sector decisions. •Evaluate and propose new tourism policies based on better indicators and information systems to improve the performance of local tourism 13 What does IMPACTUR calculate? DIRECT EFFECTS (Retailer, restaurants, hotels taxis …) INDIRECT EFFECTS (farmer, drinks supplier, juridical advising …) INDUCED EFFECTS DO NOT INCLUDE IN IMPACTUR (children’s school, buy of cars, buy of goods touristic sector workers …) 14 How does IMPACTUR show? IMPACTUR INFORMATION SYSTEM Household Consumption Bussines Travels Public individual Consumption Internal Tourist Consumption Domestic Non residents Consumption Foreigners Consumption Investment Public Colective Expenditure Inbound Tourist Consumption Domestic Tourist Consumption Tourist Demand Imports Tourist GDP 15 An example: Impactur Co. Valenciana results 14,1% Employment 13,8% GDP DIRECT EFFECTS +9,2% local GDP +9,6% Employment 16,5% Taxes 4,2% Investiment INDIRECT EFFECTS +4,6% local GDP +4,4% Employment INDUCED EFFECTS DO NOT INCLUDE IN IMPACTUR 16 An example: Impactur Co. Valenciana results COMUNIDAD VALENCIANA IMPACTUR STUDY Year 2005 Household Consumption 53% 6.398 Bussines Travels Public individual Consumption 1% Domestic Non residents Consumption 72 36% 6.470 72% Internal Tourist Consumption 54% 4.347 Foreigners Consumption 36% 4.287 Investment 10% 1.166 Public Colective Expenditure 6% 670 Inbound Tourist Consumption 8.633 Domestic Tourist Consumption 126% 15.103 Tourist Demand 141% 16.940 Imports 49% 4.923 Tourist GDP 100% 12.017 17 Which are the main results of IMPACTUR by regions? CANARIAS Co. Valenc. Galicia ESPAÑA GDP 32,6% 13,8% 11,6% 11,4% EMPLOYMENT 37,3% 14,1% 13,3% 11,2% EXPORTATION 90,9% SERVICES 67,0% 68,6% 70,5% INVESTMENT 21,2% 4,2% 8,3% 5,0% 18 THANK YOU VERY MUCH FOR YOUR ATTENTION www.exceltur.org 19
