FOR IMMEDIATE RELEASE
Contact:
Name
Title
Organization
Phone
Email
Date
Headline: We have something interesting, useful or important to say
NAME OF CITY, Mo. – Here you convince your readers that you have interesting,
useful or important information for them.
Keep your news release simple and to the point. Favor short words, short sentences and
short paragraphs. Short news releases — perhaps 200 to 800 words — are more likely to
be used by the media.
If you are presenting detailed instructions, you might present them as a bulleted list such
as the one below.




Be sure to check the facts in your news release.
Your story should be of interest to the general population. For more specific,
targeted audiences, you may want to use email, social media or direct mail.
Follow MU Extension house style and Associated Press (AP) style:
http://extension.missouri.edu/staff/communications/style.aspx
Be willing to work with a reporter if they call you for more information.
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