Sacramento City College
Unit Plan
Spring 2005
Department Name: College and Community Relations
Department Spokesperson:
Division Dean: Mary Leland
Elements of the Unit Plan:
Place an X in the boxes of included elements
X
Accomplishments
X
Three-Year Plan
X
Action Plan
X
Budget Request
X
Budget Narrative
Key Performance Indicators
College and Community Relations Department / Accomplishments 2004-2005
Goal 1: Increase the visibility and involvement of community, faculty and staff for college-wide and donor events, as a result of
college and community relations’ efficiency, effectiveness and quality of service
#
1a
1b
1c
1d
1e
2a
2b
2c
2d
Action Item
Linkage to
other Plans
Year-end status and accomplishments
Increase the visibility and involvement of community,
PT1
Held 30 + events with more than 7,705
faculty and staff for College recognition and donor events, DSS1.DSS8
participants
as a result of college and community relations’ efficiency,
DED1…DED4
effectiveness and quality of service
Develop ongoing collateral materials for Foundation and
PT2
Created marketing materials for FoundationCCR events, campaigns and scholarship program
DAG1…DAG9
brochure, letterhead.
Work closely with student government programs to
PT1
Ongoing. Created new marketing strategies for
publicize scholarship availability and increase participation DED1…DED4
Scholarship program and increased student
by 10%.
application pool by 24%.
Publish a comprehensive campus events manual with scope PT1
Completed first SCC Commencement
of work which will coordinate with new online version and DSS1…DSS8
Handbook and distributed to all departments
have multiple user capacity to enhance student, staff,
DED1…DED4
for coordination of activities.
faculty and district wide events.
Develop a contact management database of potential
PT5
Ongoing. Completed additional RE training
donors and be able to track financial results in. Raiser’s
DED1…DED4
for two days with three staff working on donor
Edge
database
Goal 2: Increase revenues and enhance resources to create a margin of institutional excellence.
Increase writing for individual case statements to include
PT1 and PT3
Completed case statement for Capital
areas of facilities improvements, scholarship programs and DTL1…DTL5
Campaign. Wrote three statements-Performing
division programs.
Arts, Allied Health and Scholarships. Will
publish Allied Health CS at $4 mil by July 05.
Increase linkages to faculty, classified staff and
PT1
Completed
administration through targeted campaigns and
PT3
presentations to promote scholarship and campus activities DSS1.DSS8
Increase foundation giving by 15%, and scholarships for
PT1
Donations for scholarships increased 20%
students by 10%-$100,000 to $125, 000
DSS1.DSS8
Increase foundation’s efforts to provide support for the
PT1 & PT3
In progress-See Allied Health Capital
advancement of SCC programs and services by assisting in DSS1.DSS8
Campaign. Raised approximately $500,000 in
raising facilities funds from the private and public sector
DTL1…DTL5
board and executive gifts to date.
College and Community Relations Department / Accomplishments 2004-2005
#
Action Item
Develop linkages in the community to enhance business
and community partnerships as other sources of financial
support
2e
2f
2g
2h
3a
3b
3c
3d
4a
4b
4c
Linkage to
other Plans
PT4
DSS1…DSS8
DED1…DED4
Year-end status and accomplishments
Ongoing. Worked with Rotary fundraiser,
Kids Day with Shrine Hospital, and local
school district fundraisers. Worked on Capital
Campaign cabinet strategy- Bob Chason-CEO
of UCD Med Center as Chair for SCC and
Maggie Bryant, CEO of Shrine Hospital as CoChair.
Participate in Capital Campaign RFP process
Complete. Chose Millennium Advantage
Participate in Training for Capital Campaign Solicitations
Completed training
Conduct solicitation visits
Conducted successful solicitations on executive
and board members.
Goal 3: Develop a new Alumni initiative as a part of the SCC Foundation.
Develop SCC Alumni marketing plan/ proposal for the
PT4
Complete and presented to SCC President
President with budget projections
DED1…DED4
Summer 2004.
Develop a broader Alumni presence through the SCC
PT4
Complete. Board transition and new by-laws
Foundation board. Recruited Alumni representative to
DED1…DED4
and governance structure
serve on board.
Develop an Alumni tracking system both for budget and
PT4
In progress-need funding as specified in
activities using Raisers Edge
DED1…DED4
Alumni plan/proposal.
Secure access to Alumni and student records for CCR staff PT4
Complete. Secured 90,000 student names for
DED1…DED4
pending Alumni database.
Goal 4: Improve community relations for students, employees, community, and government agencies
Publish Master Calendar-Electronic and Hard Copy
DOE1…DOE10
Complete and ongoing
Publish “Inside City” and print 2 per year and “About the
PT1 & PT3
Complete and ongoing
City”-Foundation report, once a year.
DSS1..DSS8
DTL1…DTL5
Prepare feature stories for campus publications such as
PT1 &PT3
Complete and Ongoing. Published 8 feature
City Advantage and the Express
articles.
College and Community Relations Department / Accomplishments 2004-2005
#
Action Item
4d
Prepare feature stories for campus publications-City
Advantage and Express.
4e
Coordinate photography for major events and publications
4f
Complete the SCC History Project and publish history
book for donor relations.
Provide publications/articles for Express, Tab, Career
Choices, and other campus newsletters/magazines
Collaborate with Honors and Awards Committee on
planning, execution, publications, and press for scholarship
program, Scholarship Award Ceremony, Campus Giving
Program, and Celebration of Excellence event.
Increase the number PTK and Honors members by 10% as
a part of the administrative support and work with Phi
Theta Kappa & Honors Program.
Serve as a college representative to various LRCCD
committees-Grants & Advancement Council, and business
groups such as Chamber of Commerce and Rotary.
Maintain business donor database, create necessary tax ID
forms, and appropriate follow-up.
Keep current on community events that will impact college
relations, both in a relational and financial aspect.
Collaborate with the President’s office in maintaining a list
of local officials
4g
4h
4i
4j
4k
4l
4m
Linkage to
other Plans
Year-end status and accomplishments
PT1 & PT3
DSS1..DSS8
DTL1…DTL5
PT1 & PT3
DSS1..DSS8
DTL1…DTL5
PT1 &PT3
Complete
PT1 &PT3
Ongoing-Articles appeared in all publications
PT1 &PT3
DTL1…DTL5
DSS1..DSS8
Ongoing-Increase in participation and events
held. Campus committee has more active
members than ever in its history-34 members,
including 4 student members.
Ongoing. Increased participation in PTK
through new marketing strategies and web
based application by _____%.
Ongoing
PT1 &PT3
DTL1…DTL5
DSS1..DSS8
DOE1…DOE10
PT4
DOE1…DOE10
PT4
DOE1…DOE10
PT4
DOE1…DOE10
PT4
Complete
Complete
Complete
Ongoing
Ongoing
Other Accomplishments:
Scholarship participation increased by 24%.
Held more than 30 events for 7,705 participants.
Increased SCC Foundation board members by 83%.
Increase the number of endowed accounts by 48%.
Launched Capital Campaign for Allied Health for $4 mil. Raised approximately $500, 000 in board and executive gifts.
3 – Year Plan
College and Community Relations Department
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3.
4.
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9.
10.
11.
12.
Long Range Plan
Implement college wide events for
recognition (5) and fundraising purposes
(3). Collaborate with other campus
departments & community liaisons.
Develop ongoing collateral materials for
Foundation and CCR events, campaigns
and scholarship program
Work closely with student government
programs to publicize scholarship
availability
Publish a comprehensive events handbook
which will coordinate with new online
version and have multiple user capacity to
enhance student, staff, faculty and district
wide events.
Increase the contact management database
of potential donors and be able to track
financial results in. Raiser’s Edge by 10%
Increase writing for individual case
statements by 10% to include areas of
facilities improvements, scholarship
programs and division programs.
Increase linkages to the community and
campus through targeted presentations to
promote scholarships and campaign.
Increase foundation giving by 10%, and
scholarships for students by 10%.
Increase foundation’s effort to provide
support for SCC Allied Health Capital
Campaign by raising funds for $4 mil.
Develop linkages in the community to
enhance business and community
partnerships as other sources of financial
support
Data cleanup of 90,000 SCC Alumni
names to launch Alumni planned giving
program.
Develop a broader Alumni presence
through new website and marketing
strategies
2006–
2007
2007 –
2008
2008 2009
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3 – Year Plan
College and Community Relations Department
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24.
25.
26.
Develop an Alumni tracking system both
for budget and activities using Raiser’s
Edge
Identify Alumni representative for SCC
Foundation board.
Publish Master Calendar-Electronic and
Hard Copy
Publish “Inside City” and print 2 per year
and “About the City”-Foundation report,
once a year.
Prepare feature stories for campus
publications-City Advantage and Express.
Coordinate photography for major events
and publications
Complete the SCC History Project and
publish history book for donor relations.
Collaborate with Honors and Awards
Committee on planning, execution,
publications, and press for scholarship
program, Scholarship Award Ceremony,
Campus Giving Program, and Celebration
of Excellence event.
Increase the number PTK and Honors
members by 10% as a part of the
administrative support and work with Phi
Theta Kappa & Honors Program.
Employ student interns and work study
students
Serve as a college representative to
various LRCCD committees-Grants &
Advancement Council, and business
groups such as Chamber of Commerce
and Rotary.
Maintain business donor database, create
necessary tax ID forms, and appropriate
follow-up.
Keep current on community events that
will impact college relations, both in a
relational and financial aspect.
Collaborate with the President’s office in
maintaining a list of local officials
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College and Community Relations Department / Action Plan 2005-2006
Goal 1: Increase the visibility and involvement of community, faculty and staff for college-wide and donor events, as a result of
college and community relations’ efficiency, effectiveness and quality of service
#
1a
1b
1c
1d
2a
2b
2c
2d
Action Item
Linkage to
other Plans
Year-end status and accomplishments
Assess all College recognition and donor events, as they
PT1
relate to fundraising to increase college and community
DSS1.DSS8
relations’ efficiency, effectiveness and quality of serviceDED1…DED4
no more than 10 events per year.
Develop ongoing collateral materials for Foundation and
PT2
CCR events, campaigns and scholarship program
DAG1…DAG9
Work closely with student government programs to
PT1
publicize scholarship availability and increase participation DED1…DED4
by 10%.
Attend final Raiser’s Edge training and complete a contact PT5
management database of potential donors and be able to
DED1…DED4
track results in Raiser’s Edge
Goal 2: Increase revenues and enhance resources to create a margin of institutional excellence.
Launch public/community component of the SCC Capital
PT1 and PT3
Campaign for Allied Health
DTL1…DTL5
Increase linkages to faculty, classified staff and
PT1
administration through targeted campaigns and
PT3
presentations to promote scholarship and campus
DSS1.DSS8
fundraising.
Increase foundation giving by 15%, and scholarships for
PT1
students by 10%-$100,000 to $125, 000
DSS1.DSS8
Increase foundation’s efforts to provide support for the
PT1 & PT3
.
advancement of SCC programs and services by recruiting
DSS1.DSS8
new board members, board development and ongoing
DTL1…DTL5
board training and meetings.
College and Community Relations Department / Action Plan 2005-2006
#
2e
2f
2g
2h
3a
3b
3c
3d
3f
3f
4a
4b
Action Item
Linkage to
other Plans
Year-end status and accomplishments
Develop linkages in the community to enhance business
PT4
and community partnerships as other sources of financial
DSS1…DSS8
support
DED1…DED4
Participate in all phases of Capital Campaign
Participate in Capital Campaign Solicitations
Conduct solicitation visits
Goal 3: Implement Alumni and Emeriti activities as a part of the SCC Foundation.
Implement SCC Alumni marketing plan/ proposal for the
PT4
President with budget projections
DED1…DED4
Implement an Alumni tracking system both for budget and PT4
activities using Raisers Edge
DED1…DED4
Begin cleanup of Alumni and student records for CCR staff PT4
DED1…DED4
Develop an Action plan for Planned giving with the SCC
PT4
Emeriti program.
DED1…DED4
Implement ongoing Emeriti Events-Faculty Achievement
3f
lunch, Scholarship lunch as a part of the Quarterly Emeriti
meetings.
Implement ongoing Emeriti Events-Faculty Achievement
3f
lunch, Scholarship lunch as a part of the Quarterly Emeriti
meetings.
Goal 4: Improve community relations for students, employees, community, and government agencies
Publish Master Calendar-Electronic and Hard Copy
DOE1…DOE10
Publish “Inside City” and print 2 per year and “About the
PT1 & PT3
City”-Foundation report, once a year.
DSS1..DSS8
DTL1…DTL5
College and Community Relations Department / Action Plan 2005-2006
#
4c
4d
Action Item
Prepare feature stories for campus publications such as
City Advantage and the Express
Prepare feature stories for campus publications-City
Advantage and Express.
4e
Coordinate photography for major events and publications
4f
Continue work on the SCC History Project for donor
relations and upcoming SCC 90th or 100th birthday.
Provide publications/articles for Express, Tab, Career
Choices, and other campus newsletters/magazines
Collaborate with Honors and Awards Committee on
planning, execution, publications, and press for scholarship
program, Scholarship Award Ceremony, Campus Giving
Program, and Celebration of Excellence event.
Increase the number PTK and Honors members by 10% as
a part of the administrative support and work with Phi
Theta Kappa & Honors Program.
Serve as a college representative to various LRCCD
committees-Grants & Advancement Council, and business
groups such as Chamber of Commerce and Rotary.
Maintain business donor database, create necessary tax ID
forms, and appropriate follow-up.
Keep current on community events that will impact college
relations, both in a relational and financial aspect.
Collaborate with the President’s office in maintaining a list
of local officials
4g
4h
4i
4j
4k
4l
4m
Linkage to
other Plans
Year-end status and accomplishments
PT1 &PT3
PT1 & PT3
DSS1..DSS8
DTL1…DTL5
PT1 & PT3
DSS1..DSS8
DTL1…DTL5
PT1 &PT3
PT1 &PT3
Ongoing-Articles appeared in all publications
PT1 &PT3
DTL1…DTL5
DSS1..DSS8
Ongoing-Increase in participation and events
held. Campus committee has more active
members than ever in its history-34 members,
including 4 student members.
Ongoing. Increased participation in PTK
through new marketing strategies and web
based application by _____%.
Ongoing
PT1 &PT3
DTL1…DTL5
DSS1..DSS8
DOE1…DOE10
PT4
DOE1…DOE10
PT4
DOE1…DOE10
PT4
DOE1…DOE10
PT4
Complete
Ongoing
Ongoing
College and Community Relations
Line #
Description
1
Commencement
Data Base
Clean-up
Raiser’s Edge
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Totals
Operating
Budget
Increase
$15,000
$20,000
Instruction
Supplies
Computers
Equipment
Department Budget Request 2006 - 2007
Furniture
New
Program
Start-up
Marketing
Materials
Remodel
Space
Faculty
Hires
Staff
Hires
Student
Hires
Temp
Hires
Budget Narrative 2006-2007
College and Community Relations Department
Line
#
Description
Total
Amount
Priority
Rank
1
Commencement
$15,000
1
2
Raiser’s Edge Data Clean up for
Alumni Database.
$20,000
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Justification
Cost for commencement rentals and supplies for Hughes Stadium
One time cost to clean up 90,000 SCC alumni names. Would be
first time in the history of SCC and necessary to begin ongoing
stewardship with Alumni. as prospective donors.