Sacramento City College
Unit Plan
Completed Spring 2002
Department Name: College and Community Relations
Department Spokesperson: Mary Leland
Division Dean: Mary Leland
Elements of the Unit Plan:
Place an X in the boxes of included elements
X
Accomplishments
X
Three Year Plan
X
Action Plan
Budget Request
Budget Narrative
Key Performance Indicators
College & Community Relations
Department / Accomplishments 2001 - 2002
Goal 1: Develop and implement a structural reorganization that improves college and community relations’
efficiency, effectiveness and quality of service
Linkage to
#
Action Item
Year-end status and accomplishments
other Plans
Develop a new hard copy and web based scholarship
application process collaborating with the Honors and
Awards committee
SPO1-C
Completed
1a
1b
Develop new collateral materials for training sessions for
scholarship applications
SPO1-C
Completed
1c
Work closely with student government programs to
publicize scholarship availability
Develop a comprehensive campus events manual with
scope of work which will coordinate with new online
version and have multiple user capacity to enhance student,
staff, faculty and district wide events
Develop a contact management database of potential
donors and be able to track financial results-i.e. Raisor’s
Edge
SPO1-C
Completed
SPO1-C
SPO1-T
Completed
SPO1-C
In progress
1d
1e
Goal 2: Increase revenues and enhance resources to better serve students
Increase grant writing by 10% to include areas of facilities
improvements, scholarship programs and services to the
community.
SPO1-C
SPO1-T
Completed
2a
SPO1-C
Completed
2b
Build stronger/additional linkages to faculty, classified
staff and administration through targeted campaigns and
presentations to promote scholarship and campus activities
2c
Strengthen SCC Foundation efforts to enhance scholarships SPO1-C
for students from $100,000 to $125, 000
Completed
2d
Increase foundation’s effort to provide support for the
advancement of SCC programs and services by assisting in
raising facilities funds from the private and public sector
In progress
SPO1-C
College & Community Relations
#
2e
Department / Accomplishments 2001 - 2002
Action Item
Linkage to
other Plans
Develop linkages in the community to enhance business
and community partnerships as other sources of financial
support
Year-end status and accomplishments
In progress
Goal 3: Create a community support center through Alumni and Emeriti Associations
3a
Research existing CC Alumni and Emeriti marketing and
budget processes and strategies
SPO1-C
Completed
3b
Develop a broader Alumni and Emeriti presence through
new public relations and marketing strategies
SPO1-C
In progress
3c
Develop an Alumni and Emeriti tracking system both for
budget and activities
SPO1-C
In progress
Work with Alumni and Emeriti to strengthen and revise
bylaws and organizational linkages with other campus
activities
Secure access to Alumni and student records for CCR staff
SPO1-C
Revised-Moved toward Alumni Task Force
structure to strengthen Alumni image.
3d
3e
3f
3g
Complete
Complete
Complete
Staff all Alumni and Emeriti Meetings (Minimum of 24)
Hold two major events each for Alumni and Emeriti per
year
Goal 4: Improve customer service and public relations for students, employees, community, and government
agencies.
SPO1-C
Completed
4a Publish Master Calendar-Electronic and Hard Copy
4b
Publish “Inside City” (Draft discussion-formerly Gold
Quarterly) and print 4, 4 times a year during fall and spring
semester
SPO1-C
Completed
College & Community Relations
#
4c
4d
4e
4f
4g
4h
4i
4j
4k
4l
4m
Department / Accomplishments 2001 - 2002
Action Item
Linkage to
other Plans
Year-end status and accomplishments
Collaborate with other campus departments and plan
employee (classified staff, faculty, and managers)
recognition events such as New Hires-Faculty and
Classified staff, Convocation, Service Awards, and
Retirement
SPO1-C
Completed 18 events with more than 6,200
participants
Prepare feature stories for campus publications about
above events
Coordinate photography for major events and publications
SPO1-C
Completed
Prepare logistics/catering for various events-Advancement
in Education, Convocation, and district wide board
meetings.
Prepare new student brochure for Alumni initiative-“City
Friends”
Collaborate on Homecoming week events
Provide publications/articles for Express, Career Choices,
and other campus newsletters/magazines
Collaborate with Honors and Awards Committee on
planning, execution, publications, and press for scholarship
donor reception, scholarship award ceremony, and
commencement exercises
Continue to support and work with Phi Theta Kappa Honor
Society.
Employ student interns and work study students
Serve as a college representative to various Los Rios
District and business groups such as Chamber of
Commerce, Art Forums, United Way, Grants Coordinating
Council
Completed
Completed
Revised, in progress for 2003
Completed
Completed
Completed
Completed
Done
In progress
College & Community Relations
Department / Accomplishments 2001 - 2002
#
Action Item
4n
Maintain business donor database, create necessary tax ID
forms, and appropriate follow-up.
Keep current on community events that will impact college
relations, both in a relational and financial aspect.
Collaborate with the President’s office in maintaining a list
of local officials.
Circulate copies of “Inside City” and other significant
campus news releases to city government officials, board
members, alumni, emeriti, and agency directors.
4o
4p
4q
Linkage to
other Plans
Other Accomplishments:
Scholarship participation increased by 10%, donations by 24%.
Held more than 20 events for 6,200 participants.
Increased SCC Foundation visibility via website and publications by 50%
Transitioned governance of Alumni board
Continue to support all activities represented by the Office of the President
Year-end status and accomplishments
Completed
Completed
In progress
Completed
3 – Year Plan
College and Community Relations Department
Long Range Plan
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Implement college wide events, including
Commencement and one major
fundraising event. Collaborate with other
campus departments
Develop new collateral materials for
Foundation and CCR events, campaigns
and scholarship program
Work closely with student government
programs to publicize scholarship
availability
Publish a comprehensive campus events
manual with scope of work which will
coordinate with new online version and
have multiple user capacity to enhance
student, staff, faculty and district wide
events
Develop a contact management database
of potential donors and be able to track
financial results in. Raisor’s Edge
Increase grant writing by 15% to include
areas of facilities improvements,
scholarship programs and services to
faculty and college
Increase linkages to faculty, classified
staff and administration through targeted
campaigns and presentations to promote
scholarship and campus activities
Increase foundation giving by 15%, and
scholarships for students by 10%$100,000 to $125, 000
Increase foundation’s effort to provide
support for the advancement of SCC
programs and services by assisting in
raising facilities funds from the private
and public sector
Develop linkages in the community to
enhance business and community
partnerships as other sources of financial
support
Research existing CC Alumni marketing
and budget processes and strategies
2003 –
2004
2004 –
2005
2005 2006
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13.
14.
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16.
17.
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19.
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22.
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25.
26.
Develop a broader Alumni presence
through new public relations and
marketing strategies
Develop an Alumni tracking system both
for budget and activities using Raisors
Edge
Secure access to Alumni and student
records for CCR staff
Publish Master Calendar-Electronic and
Hard Copy
Publish “Inside City” (Draft discussionformerly Gold Quarterly) and print 4, 4
times a year during fall and spring
semester
Prepare feature stories for campus
publications about above events
Coordinate photography for major events
and publications
Provide publications/articles for Express,
Career Choices, and other campus
newsletters/magazines
Collaborate with Honors and Awards
Committee on planning, execution,
publications, and press for scholarship
donor reception, scholarship award
ceremony, Polishing the Apple and
Celebration of Excellence event.
Increase the number of California State
Team representatives as a part of the
support and work with Phi Theta Kappa
Honor Society.
Employ student interns and work study
students
Serve as a college representative to
various Los Rios District and business
groups such as Chamber of Commerce,
Art Forums, United Way, Grants
Coordinating Council
Maintain business donor database, create
necessary tax ID forms, and appropriate
follow-up.
Keep current on community events that
will impact college relations, both in a
relational and financial aspect.
Collaborate with the President’s office in
maintaining a list of local officials
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College and Community Relations Department / Action Plan 2002 – 2003
Goal 1: Increase the visibility and involvement of community, faculty and staff for college-wide and donor events, as a result of
college and community relations’ efficiency, effectiveness and quality of service
#
1a
1b
1c
1d
1e
2a
2b
2c
2d
2e
Action Item
Linkage to
other Plans
Year-end status and accomplishments
Increase the visibility and involvement of community,
PT1
faculty and staff for College wide and donor events, as a
DSS1..DSS8
result of college and community relations’ efficiency,
DED1…DED4
effectiveness and quality of service
Develop new collateral materials for Foundation and CCR PT2
events, campaigns and scholarship program
DAG1…DAG9
Work closely with student government programs to
PT1
publicize scholarship availability
DED1…DED4
Publish a comprehensive campus events manual with scope PT1
of work which will coordinate with new online version and DSS1…DSS8
have multiple user capacity to enhance student, staff,
DED1…DED4
faculty and district wide events
Develop a contact management database of potential
PT5
donors and be able to track financial results in. Raisor’s
DED1…DED4
Edge
Goal 2: Increase revenues and enhance resources to better serve students
Increase grant writing by 15% to include areas of facilities PT1 and PT3
improvements, scholarship programs and services to
DTL1…DTL5
faculty and college
Increase linkages to faculty, classified staff and
PT1
administration through targeted campaigns and
PT3
presentations to promote scholarship and campus activities DSS1..DSS8
Increase foundation giving by 15%, and scholarships for
PT1
students by 10%-$100,000 to $125, 000
DSS1..DSS8
Increase foundation’s efforts to provide support for the
PT1 & PT3
advancement of SCC programs and services by assisting in DSS1..DSS8
raising facilities funds from the private and public sector
DTL1…DTL5
Develop linkages in the community to enhance business
PT4
and community partnerships as other sources of financial
DSS1…DSS8
support
DED1…DED4
College and Community Relations Department / Action Plan 2002 – 2003
Goal 3: Develop an Alumni Task Force as a part of the SCC Foundation.
Action Item
3a
3b
3c
3d
Research existing CC Alumni marketing and budget
processes and strategies
Develop a broader Alumni presence through new public
relations and marketing strategies
Develop an Alumni tracking system both for budget and
activities using Raisors Edge
Secure access to Alumni and student records for CCR staff
Linkage to
other Plans
Year-end status and accomplishments
PT4
DED1…DED4
PT4
DED1…DED4
PT4
DED1…DED4
PT4
DED1…DED4
Goal 4: Improve customer service and public relations for students, employees, community, and government
agencies
Publish
Master
Calendar-Electronic
and
Hard
Copy
DOE1…DOE10
4a
4b
4c
4f
4g
4h
4i
Publish “Inside City” (Draft discussion-formerly Gold
Quarterly) and print 4, 4 times a year during fall and spring
semester
Prepare feature stories for campus publications about
above events
Provide publications/articles for Express, Tab, Career
Choices, and other campus newsletters/magazines
Collaborate with Honors and Awards Committee on
planning, execution, publications, and press for scholarship
donor reception, scholarship award ceremony, Polishing
the Apple and Celebration of Excellence event.
Increase the number of California State Team
representatives as a part of the support and work with Phi
Theta Kappa Honor Society.
Serve as a college representative to various Los Rios
District and business groups such as Chamber of
Commerce, Art Forums, United Way, Grants Coordinating
Council
PT1 & PT3
DSS1..DSS8
DTL1…DTL5
PT1 &PT3
PT1 &PT3
PT1 &PT3
DTL1…DTL5
DSS1..DSS8
PT1 &PT3
DTL1…DTL5
DSS1..DSS8
DOE1…DOE10
PT4
College and Community Relations Department / Action Plan 2002 – 2003
#
Action Item
4j
Maintain business donor database, create necessary tax ID
forms, and appropriate follow-up.
Keep current on community events that will impact college
relations, both in a relational and financial aspect.
Collaborate with the President’s office in maintaining a list
of local officials
Circulate copies of “Inside City” and other significant
campus news releases to city government officials, board
members, emeriti, and agency directors
4k
4l
4m
Linkage to
other Plans
DOE1…DOE10
PT4
DOE1…DOE10
PT4
DOE1…DOE10
PT4
DOE1…DOE10
PT4
Year-end status and accomplishments