Evaluation: Case Study #2: Exhibition or Event (10%)
Trait
Scale
Score
Completion and Engagement:



Assignment is complete, as outlined in project specifications
Depth of research and overall energy invested in developing
the assignment
Has the student produced 2 copies of the materials, including
poster and website mock-ups (Bridgewater, only)?
3
2
1
0
= Excellent
= Good
= Poor
= Unacceptable
Quality:




Total
Does the final case study demonstrate a thoughtful and
articulate consideration of the promotional samples and class
discussion?
To what extent has the student exercised critical and creative
thinking skills? Has the student taken risks in developing the
project?
How convincing is the proposed marketing plan and its related
materials?
Does the paper demonstrate an attention to detail, with respect
to spelling, grammar, formatting, and structure?
7 = Excellent
6 = Very Good
5 = Good
4 = Average
3 = Poor
0-2 = Unacceptable
/10