MGT 3010A Class exercise Exclusion clauses A retail jewelry store “Precious Gems” (PG) entered into a contract with “Alert Security Services” (ASS) for the protection of their premises against burglary and robbery. The jeweler was robbed and pressed an alarm button while the robbers were on the premises. For or no apparent reason, an employee of the security firm failed to respond to the alarm for 10 full minutes and the robbers made a clean getaway. PG sued ASS for $150,000, the replacement cost of the stolen jewelry The contract between the parties included the following exclusion clause read: It is understood that ASS is not an insurer, that insurance, if any, shall be obtained by the customer and that the amounts payable to ASS hereunder are based upon the value of the services and the scope of liability as herein set forth and are unrelated to the value of the customer’s property or property of others located in customer’s premises. ASS makes no guarantee or warranty, including any implied warranty of merchantability or fitness, that the system or services supplied, will avert or prevent occurrences or the consequences therefrom, which the system or service is designed to detect or avert; that if ASS should be found liable for loss, damage or injury due to a failure of service or equipment in any respect, its liability shall be limited to a sum equal to 100% of the annual service charge or $10,000.00, whichever is less, as the agreed upon damages and not as a penalty, as the exclusive remedy; and that the provisions of this paragraph shall apply if loss, damage or injury irrespective of cause or origin, results, directly or indirectly to persons or property from performance or non-performance of obligations imposed by this contract, or from negligence, active or otherwise, of ASS, its agents or employees. Will PG be successful in recovering $150,000 damages from ASS or will the extent of damages be limited to $10,000 as indicated in the contract? What factors are relevant and what answer do you suggest?