Exam 1
10 multiple choice
7 - 10 short answer questions
1 essay question (choice)
Coverage
Chapter 1 – The Role of Business Research
 What is business research
 Value
 Types
 When is Business research needed
Chapter 2 – Information
 Data, information, knowledge
Chapter 3 – Theory Building
 Goals
 Concepts/Propositions/Hypothesis
 Inductive/Deductive
 Scientific Method
Chapter 4 – The Research Process
 Decision making
 Types of Research
 Uncertainty
 Stages in the Research Process
Chapter 5 – Ethical Issues in Business Research
 Rights and Obligations
 Power Point Presentation!
Chapter 6 – Problem Definition
 Process of problem definition
 The Research Proposal ~
 Anticipating Outcomes: Basic Questions Typically Asked When Planning a
Research Design (Page 105)
Chapter 7 – Exploratory Research
 Why conduct exploratory research
 Categories of Exploratory Research
 Secondary Data Analysis – How to analyze and critic!
 Focus Group - Handouts
Special topics
 Introduction to Qualitative Analysis
 Philosophical Assumptions
 Triangulation types
 Types of Qualitative Research
Chapter 8 – Secondary Data
 Advantages/Disadvantages