Introduction to research
Contents to be covered
1. Conceptualization of research
2. Basic types of research
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Research and business research
Basic concept
Research is a process of systematic inquiry that entails the
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the documentation of essential information
the selection the appropriate methodologies
the collection of data or information
the interpretation of the collected data
Finally taking a decision to solve the problem
If anyone implements the above steps to solve any business issues, it is all
about business research.
Business research can be described as a systematic and organized effort to
investigate a specific problem encountered in the work setting, that needs a
solution.
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Research and manager(s)
The managers encounter big and small problems on a daily basis,
which they have to solve by making the right decisions.
In business, research is usually conducted to resolve problematic
issues in the areas of
Accounting (Taxation problems),
 Finance (behavior of the stock exchange),
 Management (Job satisfaction),
 Marketing (product development and pricing).
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Basic types of research
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Difference between exploratory and conclusive research
Exploratory research
Conclusive research
Used to gain a better understanding of Used to arrive at results or decisions.
a research problem.
More unstructured and therefore offers More structured and rigid.
more flexibility.
Relies more heavily on the use of
Relies more so on qualitative data.
quantitative data.
Interviews, focus groups, and case Uses a lot of statistical tests and
studies.
advanced analytical techniques.
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Example of Exploratory and Conclusive research
Exploratory
A business might ask why customers aren't buying their product or how they
can improve their sales process
Conclusive research
A researcher wants to measure the effect of social networking on young
generation’s life
The rate of acceptance of online learning
Effect of online learning on education system in Bangladesh
.
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Difference between cross-sectional and longitudinal study
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Example of Cross-sectional and Longitudinal research
What are the daily average hours spent on internet?
The rate of acceptance of online learning
What is the change in students’ (section 1 and 2) performance
because of the three-month long training attended?
The rate of acceptance of online learning of Section 1 and 2 during a
specific time period (4 months)
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Method of Study
Research can be conducted either
1. Quantitative
Quantitative research method collects data through survey questionnaire and the statistical data
can be compared between organisations and respondents about their disagreement and
agreement
2. Qualitative
Qualitative research method collects data through interviews or observations
presented in nonnumeric nature.
and the findings
3. Mixed method
A mixed methods research design is a procedure for collecting, analyzing, and “mixing” both
quantitative and qualitative research and methods in a single study to understand a research
problem.
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Your valuable opinion, Please.
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