Planning a Campaign
Developing your aims to
encourage people to make a
positive difference!
What is a Campaign?
A set of activities intended to
meet a specific purpose.
A Good Campaign
• Clear aims
• Clear Objectives
• Clear Audience
• Be creative
• Be attractive/visual
• Be effective
• Target Decision Makers
A Bad Campaign
• Violent
• No clear aims
• No clear Objectives
• Annoys or insults the public
• Confused messages
• Unrealistic
Communicating the Message!
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Talks/Assemblies
Posters
Music
Drama
Writing Letters
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Poetry
Emails
Websites
Merchandising
Advertisements
Campaign
Examples
Communicating Climate
Change
• Make it a local issue
• Positive Associations: Celebrities?
• Do not scare people
• Do not get personal
• Link it to people’s daily activities.
Activity
(15 minutes)
• Break into groups
• Discuss your ideas for a campaign
• Produce a plan on how best to get your
message across
• Be creative