MM assgn :27: GS Kumars
True/False
Question
A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer
False
Multiple Choice Single Answer
Question
It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer
Statistical quality control
Select The Blank
Question
________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer
Market tests
Multiple Choice Single Answer
Question
This strategic posture invests sufficiently to stay in the race but avoids pre-mature
commitments
Correct Answer Reserve the right to play
Your Answer
Reserve the right to play
Multiple Choice Single Answer
Question
As a person acquires additional units of a product, the amount of satisfaction(each unit
adds to total satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer
Law of diminishing marginal utility
Multiple Choice Single Answer
Question
New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer
Introductory
Select The Blank
Question
________ leads to generalisation where similar stimulus generate the same kind of
response
Correct Answer Reinforcement
Your Answer
True/False
Cues
Question
Marketer should keep company's mission and marketing objectives in mind while
making pricing decisions.
Correct Answer True
Your Answer
True
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer
Technology , Social class , Culture
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer
True/False
Question
Advertising , Packaging , Mass media
After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer
True
Multiple Choice Single Answer
Question
Product should be considered from the point of view of
Correct Answer Customer
Your Answer
Customer
Multiple Choice Multiple Answer
Question
Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer
Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer
Question
Research design is classified as :
Correct Answer Function , Methodology
Your Answer
Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke
Your Answer
True/False
Question
Diet coke
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer
True