The Big Listening
- Living in Salford Results Presentation to
Salford City Council
12th July 2005
by
Sandy Ochojna, Nicola Moss
© MORI 2005. Not to be used, reproduced or shown to any third party without the prior written permission of MORI
Objectives
 To establish base line data
 So that it can be tracked via a 6 monthly panel survey
Benchmark Survey :
 A residents’ assessment of the city
 Basic health issues and perceptions of health services
Introduction to the results
2
Fieldwork
 Self-completion questionnaire
: 15,000 out – 2,030 back
 Return rate
: 14%
 21 February, 2005 – 29 March, 2005
 Results balanced by 2001 Census (age, gender, ethnicity) to be representative
at overall and community committee area levels
3
The Sample
4
Respondent Demographics : Gender &
Age
Gender
48%
42%
Male
49%
55%
Female
18-24
Age
Total (weighted)
Total (unweighted)
Weighted
Unweighted
13%
5%
25-34
17%
16%
35-44
45-54
20%
19%
55-64
14%
18%
65+
14%
18%
21%
23%
Area (weighted data)
22%
North Salford
Ordsall & Langworthy
17%
16%
18%
19%
18%
11%
Walkden & Little Hulton
11%
16%
20%
15%
14%
23%
Swinton
11%
17%
19%
15%
15%
22%
Eccles
10%
Base : All 2,030 (weighted)
17%
15%
18%
22%
21%
15%
14%
15%
17%
18%
Irlam & Cadishead
20%
13%
14%
19%
12%
8%
19%
11%
10%
Claremont & Weaste
Worsley & Boothstown
15%
14%
14%
15%
17%
22%
20%
22%
19%
5
Born in Salford
% saying yes
Total
44%
58%
Claremont & Weaste
Swinton
48%
Walkden & Little Hulton
48%
Ordsall & Langworthy
48%
Irlam & Cadishead
Eccles
North Salford
Worsley & Boothstown
Base : All 2,030 (weighted)
43%
39%
38%
33%
6
Time in Salford area
Up to 1 year
1-2 years
3-5 years
6-10 years
11-20 years
All 5% 7% 9% 6% 9%
21+ years
62%
Not stated
2%
Lived in area 21+ years
74%
Swinton
73%
Irlam & Cadishead
68%
Claremont & Weaste
Worsley & Boothstown
67%
65%
Walkden & Little Hulton
63%
Eccles
50%
Ordsall & Langworthy
North Salford
Base : All 2,030 (weighted)
42%
7
Time at current address
Under 1 year
15-19 years
1-4 years
20 years or more
All
13%
25%
5-9 years
Not stated
14%
8% 10%
10-14 years
27%
2%
Lived at current address >15 years
45%
Irlam & Cadishead
44%
Swinton
43%
Claremont & Weaste
Walkden & Little Hulton
40%
39%
Worsley & Boothstown
37%
Eccles
North Salford
Ordsall & Langworthy
Base : All 2,030 (weighted)
27%
22%
8
Time at…
…current address
Under 1 year
Salford
MORI norm
1-4 years
5-9 years
13%
8%
10-14 years
25%
11%
14%
16%
15%
15-19 years
8%
20 years or more
10%
Not stated
27%
23%
2%
27%
…Salford Area
Up to 1 year
Salford
1-2 years
5% 7%
MORI Norm 4% 6%
Base : All 2,030 (weighted)
3-5 years
9%
9%
6%
9%
6-10 years
9%
11-20 years
21+ years
62%
16%
Not stated
2%
56%
9
Summary
 44% of respondents were born in Salford
 62% have lived in Salford for over 20 years
 Most stable populations : Irlam & Cadishead, Swinton
 Most transient population : Ordsall & Langworthy, North Salford
10
Salford : A City?
11
What makes a good city?
% saying definitely/probably yes
Having good cultural facilities
94%
Having a good range of shops
94%
91%
Having fine parks and open spaces
89%
Having a history
Having a university
85%
Having an obvious city centre/central square
84%
82%
Having a good range of restaurants from around the world
Having a high profile image
Having or being near an international airport
Having many visitors or tourists
79%
77%
75%
Having a cathedral
74%
Having grand squares and public buildings
73%
Being multi-cultural
Base : All 2,030 (weighted)
71%
12
How does Salford perform?
% saying very/fairly well
92%
Having a university
85%
Having or being near an international airport
74%
Having a cathedral
Having a history
68%
66%
Being multi-cultural
60%
Having good cultural facilities
Having a good range of restaurants from around the world
44%
Having a good range of shops
43%
38%
Having fine parks and open spaces
Having many visitors or tourists
32%
Having an obvious city centre/central square
27%
Having grand squares and public buildings
27%
Having a high profile image
Base : All 2,030 (weighted)
25%
13
Aspects of a good city – Importance
compared to performance
Not important and less in
need of improvement
Important and less in
need of improvement
100%
University
International airport
Cathedral
History
Multi-cultural
Cultural facilities
0%
Restaurants
Shops
100%
Parks
Tourists
Grand squares
City centre
High profile image
Not important and needs
improvement
Base : All 2,030 (weighted)
0%
Important and needs
improvement
14
What makes a City a good place to live
in?
% saying definitely/probably yes
Having good health care facilities
95%
Having nice residential areas
95%
Having a healthy environment
92%
Having efficient public transport 24 hours a day
91%
Having easy access to the countryside
91%
Having a dynamic city council
86%
Having a mayor or ambassador/spokesperson for the city
75%
Having a good nightlife
69%
Having its own daily newspaper
67%
Having its own local radio station
64%
56%
Being a 24/7 place
Having a top league football club
54%
Having a top league rugby club
Being in the news a lot
Base : All 2,030 (weighted)
55%
45%
15
How does Salford perform?
% saying very/fairly well
Having a top league rugby club
67%
Having easy access to the countryside
58%
Having good health care facilities
58%
41%
Having nice residential areas
Having a healthy environment
39%
Being in the news a lot
35%
Having its own daily newspaper
35%
Having a top league football club
34%
Having a mayor or ambassador/spokesperson for the city
33%
Having a good nightlife
33%
Having its own local radio station
32%
Having a dynamic city council
31%
Having efficient public transport 24 hours a day
29%
Being a 24/7 place
28%
Base : All 2,030 (weighted)
16
Aspects of a good city – Importance
compared to performance
Not important and less in need of
improvement
Important and less in need of
improvement
100%
Top league Rugby
Good healthcare
Access to countryside
Nice residential areas100%
0%
Healthy environment
Daily new spaper
Ambassador/Mayor
Efficient public
Top league football
Good nightlife
transport
Being 24/7 local radio stn
Dynamic City Council
Being in the new s
Not important and needs
improvement
Base : All 2,030 (weighted)
0%
Important and needs
improvement
17
Summary
 Salford is seen to need :
–
–
–
–
–
–
–
–
an obvious city centre
a high profile image
fine parks/open spaces
a good range of shops
nice residential areas
a healthy environment
efficient public transport
a dynamic City Council
18
Affinity towards Salford
19
Town where you live
Main responses >3%
Manchester
64%
Salford
35%
Swinton
5%
Eccles
5%
Worsley
Lancashire
4%
3%
Other
Not stated
8%
4%
Base : All 2,030 (weighted)
20
Definition of Salford
% agreeing
Salford is a city in its
own right
38%
Salford is a suburb of
Manchester
30%
Salford is a major part of
Manchester
26%
Salford is a large town in
the North West
Not stated
Base : All 2,030 (weighted)
6%
1%
21
Salford vs. other towns and cities
One of the best
6%
11%
Better than average
43%
About average
26%
Worse than average
9%
One of the worst
Don't know/Not stated
Base : All 2,030 (weighted)
4%
22
Salford vs. other towns and cities
One of the best
6%
6%
11%
14%
Better than average
43%
About average
48%
26%
Worse than average
21%
9%
8%
One of the worst
Don't know/Not stated
Base : All 2,030 (weighted)
Salford
MORI Norm
4%
5%
23
Strength of belonging
Very strongly
Fairly strongly
Your neighbourhood
Salford
28%
21%
Manchester
18%
Greater Manchester
16%
The North West of
England
Base : All 2,030 (weighted)
Not very strongly
36%
23%
20%
25%
35%
30%
34%
Not at all strongly
20%
21%
34%
22%
No opinion Not stated
% very/fairly
strongly
64%
10%3%
3%
3%
4%
44%
14% 5% 8%
53%
18%
7% 9%
45%
13% 7% 5%6%
69%
24
Advocacy – how feel about Salford
13%
I speak highly of Salford without being asked
26%
I speak highly of Salford if I am asked about it
21%
I have no views one way or the other
29%
I am critical about Salford if I am asked about it
8%
I am critical about Salford without being asked
Not stated
Base : All 2,030 (weighted)
4%
25
Advocacy – how feel about Salford
13%
15%
I speak highly of Salford without being asked
26%
I speak highly of Salford if I am asked about it
38%
21%
22%
I have no views one way or the other
29%
I am critical about Salford if I am asked about it
I am critical about Salford without being asked
Not stated
Base : All 2,030 (weighted)
Salford
MORI Norm
17%
8%
6%
4%
26
Affinity by area
44%
39%
All
65%
60%
Claremont & Weaste
Ordsall & Langworthy
53%
North Salford
43%
Swinton
36%
Base : All 2,030 (weighted)
Belonging (% strongly)
Advocacy (high)
36%
33%
Eccles
Worsley & Boothstown
56%
39%
37%
Walkden & Little Hulton
Irlam & Cadishead
43%
63%
31%
29%
26%
26%
27
Impact of factors
A big, positive impact
A small, negative impact
A small, positive impact
A big, negative impact
58%
Salford University
The opening of the
Lowry
The Commonwealth
Games
Salford University
students
Base : All 2,030 (weighted)
38%
50%
37%
30%
87%
8% 4%
86%
10% 5%
83%
7%
6%
81%
6%
70%
35%
46%
Salford Quays
developments
6% 5%
30%
52%
The Metrolink
34%
36%
40%
Net impact
(% positive minus
% negative)
No impact
Don't know/Not stated
20%
15%
10%
64%
28
One word to describe Salford
Run dow n/degenerating/dow ntrodden/dump
15%
14%
Potential/trying/developing/up & coming
Dangerous/crime ridden
8%
Untidy/scruffy/dirty
8%
Depressing/lonely/uninspiring/non-descript
8%
Sociable/proud/friendly/genuine
6%
Average/improvable/liveable
6%
Homely/home
5%
OK/good
5%
Great/lovely/high quality
4%
3%
Scattered/fragmented
Bad reputation
Mismanaged
Other
Not stated
Base : All 2,030 (weighted)
Yellow bar = positive comment
Green bar = negative comment
2%
1%
3%
12%
29
Salford compared to…
Much better
A little better
Barnsley
16%
Wolverhampton
13%
Stoke-on-Trent
12%
Derby
Northampton
Preston
10%
Alittle worse
20%
Much worse
41%
18%
17%
38%
14%
21%
36%
24%
10% 11%
36%
24%
10%
34%
26%
12%
9% 10%
York 7% 4% 9%
Base : All 2,030 (weighted)
28%
26%
20%
Not stated
11% 4% 8%
38%
14%
Southampton 7% 9%
Newcastle
The same
Net opinion
(% better minus
% worse)
22%
5% 8%
10%
7% 9%
-3%
9% 8%
-9%
8% 10%
11% 7%
-11%
-15%
30%
17%
9%
-30%
27%
21%
7%
-30%
5%
-62%
54%
30
Summary
 Salford = Manchester
 38% see Salford as a city in its own right
 55% see it as part of Manchester
 Salford is on a par with Stoke-on-Trent and Derby
 Residents align themselves to their neighbourhood and Manchester, rather than
Salford
 Salford means a run down place, with friendly people but with the potential to
change
31
Neighbourhoods
32
Area compared to other parts of Salford
One of the best
Worse than average
Better than average
One of the worst
23%
29%
About average
DK/NS
32%
8% 6% 2%
Net average - % better minus % worse
38%
Total
89%
Worsley & Boothstown
56%
Claremont & Weaste
44%
Swinton
Irlam & Cadishead
41%
34%
Eccles
29%
Walkden & Little Hulton
Ordsall & Langworthy
North Salford
Base : All 2,030 (weighted)
26%
11%
33
Where living in 5 years time : commitment
49%
At the same address
11%
In the same local area
Somewhere else in
Salford
Somewhere else in
Greater Manchester
Somewhere further
away than that
Don't know/Not stated
Base : All 2,030 (weighted)
4%
9%
13%
15%
34
Likelihood of living in same area in 5 years
time
% likely to be living at same address/in same area in 5 years time
Total
60%
72%
Irlam & Cadishead
Worsley & Boothstown
68%
66%
Swinton
Claremont & Weaste
62%
Walkden & Little Hulton
58%
57%
Eccles
Ordsall & Langworthy
North Salford
Base : All 2,030 (weighted)
53%
49%
35
Summary
 Worsley & Boothstown

 North Salford

 Commitment to the neighbourhood
– Irlam & Cadishead
– North Salford


36
Salford People
37
Salford people…
Agree strongly
Tend to disagree
Tend to agree
Strongly disagree
21%
They are friendly
They get along with
residents with different
lifestyles
They have great pride in
their city
People in different parts
of Salford pull together
for the good of the area
Base : All 2,030 (weighted)
8%
14%
9%
Neither agree nor disagree
Don't know/Not stated
42%
33%
18%
21%
24%
30%
25%
24%
8% 3%
3%
18%
25%
23%
7% 5%
14%
16%
5%
8%
38
Local people in my area…
Agree strongly
Tend to disagree
…have had a poor
start in life
…are quite happy to
live on state
benefits
…have the chances
to get on, but do not
take them
Neither agree nor disagree Net agreement
(% agree minus
Don't know/Not stated
% disagree)
Tend to agree
Disagree strongly
13%
27%
16%
10%
…try very hard to
get on, but the odds 7%
are against them
Base : All 2,030 (weighted)
26%
25%
23%
28%
22%
27%
30%
17%
7% 8%
16%
13% 8%
13%
16%
11% 11%
8%
21%
11% 8%
-2%
15%
39
Neighbour relations
% saying yes
Taken in any post or deliveries for them when they
were out
84%
Looked after any of their homes whilst they were
away
59%
56%
Had any of them in for a cup of tea, a drink or meal
35%
Looked after an elderly neighbour in a crisis
Looked after any of their children for a couple of
hours or more
None
Base : All 2,030 (weighted)
24%
10%
40
Typical person in Salford
% selecting
Working class
64%
Friendly
56%
Dependent on state handouts
43%
Sociable
42%
Helpful
38%
10%
Educated
Mean
9%
Standoffish
9%
Healthy
8%
Sophisticated
Base : All 2,030 (weighted)
2%
41
Typical person in Salford
% selecting
Working class
56%
Friendly
Dependent on state handouts
64%
38%
66%
43%
n/a
42%
37%
38%
38%
Sociable
Helpful
Salford
A West Yorkshire town
10%
Educated
Mean
Standoffish
Healthy
Sophisticated
Base : All 2,030 (weighted)
3%
19%
9%
9%
5%
8%
n/a
2%
3%
42
Drivers to Advocacy
Explain 52% of variation
47%
19%
17%
14%
Advocacy
Strength of belonging
Salford people have pride in their city
Salford people are friendly
Salford has a dynamic Council
12%
11%
-10%
-8%
Salford has nice residential areas
Salford people pull together
Strength of belonging to Greater Manchester
Salford people are happy to live in benefits
43
Summary
 the people of Salford are perceived to be friendly and sociable
 they are also seen to be “working class” and dependent on state handouts
 there is a belief that people in Salford have little pride in their city and are
apathetic about what happens in their communities
44
Health
45
Opinion of health
15%
Excellent
30%
Very good
28%
Good
17%
Fair
9%
Poor
Not stated
1%
Base : All 2,030 (weighted)
46
Smoking habits
43%
Never smoked
19%
Used to smoke daily, but don't smoke at all now
11%
Used to smoke occasionally, but don't now
19%
I smoke daily
7%
I smoke occasionally
Not stated
Base : All 2,030 (weighted)
1%
47
Drinking behaviour
I don't drink
13%
52%
I drink occasionally
I drink regularly, but I have no problem
I drink regularly, but I would like to reduce my
intake
28%
4%
I think I drink too much, but I have no plans to
change
1%
I think I drink too much and I would like to reduce
my drinking
1%
Not stated
1%
Base : All 2,030 (weighted)
48
Opinion of weight
I should really weigh a
lot more
2%
I should really weigh a
little more
6%
I am about the right
weight
35%
I should weigh a little
less
41%
14%
I should weigh a lot less
Not stated
Base : All 2,030 (weighted)
1%
49
Types of exercise over the last week
23%
I didn't do any exercise
40%
I did some light exercise
I did some moderate
exercise
36%
I did some vigorous
exercise
Not stated
Base : All 2,030 (weighted)
18%
2%
50
Opinion of health
% in excellent/very good health
Total
45%
18-24
59%
25-44
55%
45-64
37%
65+
31%
Non-smokers
48%
Smokers
39%
Don't drink
39%
Drink occasionally
43%
Drink regularly
Excessive*
Under weight
52%
22%
32%
About right
Over weight
Base : All 2,030 (weighted)
56%
41%
51
Opinion of health
% in excellent/very good health
All
45%
Worsley & Boothstown
57%
North Salford
Claremont & Weaste
47%
45%
Irlam & Cadishead
44%
Swinton
44%
Eccles
Ordsall & Langworthy
Walkden & Little Hulton
Base : All 2,030 (weighted)
43%
42%
41%
52
Satisfaction with health services
Very satisfied
Fairly dissatisfied
Fairly satisfied
Very dissatisfied
Provision of chemists
43%
Your doctor/GP service
44%
Provision of opticians
Other healthcare facilities
Availability of an NHS
dentist
Base : All 2,030 (weighted)
38%
34%
38%
34%
30%
Your local NHS hospital
15%
22%
Neither satisfied nor dissatisfied
Don't know/Not stated
39%
31%
21%
12%
12%
5%
8% 7%
4%
13%
12%
23%
10%
6%
18%
11%
7% 4% 8%
23%
16%
53
Satisfaction with healthcare facilities
% satisfied
All
46%
Swinton
Walkden & Little Hulton
Worsley & Boothstown
79%
43%
48%
52%
Irlam & Cadishead
Base : All 2,030 (weighted)
79%
45%
Eccles
North Salford
82%
48%
Claremont & Weaste
Ordsall & Langworthy
77%
48%
45%
41%
78%
GP
Other healthcare
78%
75%
73%
73%
54
Improving quality of life or job prospects
Very useful
Fairly useful
Not very useful
Not at all useful
More advice available to you in your local
community/neighbourhood
27%
Easier access to the town centre
Better provision of local facilities for learning and training
More day centres/interest groups for senior citizens
21%
More pre-school playgroups/nurseries available
Help with reading English, writing English or maths
Base : All 2,030 (weighted)
33%
28%
22%
26%
29%
24%
15%
8%3%
30%
25%
20%
Cheaper childcare facilities/nurseries
38%
31%
Easy to find support groups for people with specific health
problems
More childcare facilities available before/after school
Does not apply to my situation
17%
9% 4%
6%2%
20%
4%
22%
4%
29%
9% 4%
9% 5%
Not stated
36%
39%
5%
4%
3%
15% 5% 3%
46%
5%
11% 5% 3%
47%
5%
15% 5% 3%
48%
5%
8% 6%
50%
4%
55
Summary
 45% consider themselves to be in very good health
 26% smoke
 34% drink regularly
 56% consider themselves to be overweight
 there is least satisfaction with the provision of an NHS dentist (43%) compared
to other health service provision, particularly in the area of Walkden & Little
Hulton (28%)
 seven in ten respondents (69%) are satisfied with their local NHS hospital
 77% are satisfied with their local doctor/GP service
56
So…
 Salford is seen to be :
– a run down part of Manchester needing a city centre
– a place with a history and the potential to change


 Attachment to the city varies across neighbourhoods
 Good health care is vital to the wellbeing of the city : 58%agree that Salford
offers this : 77% are happy with their local services
57
So…
 Salford needs focus; socially & physically
Expect the council to take the lead
image building
heritage & history
local transport network
58