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Demand side management and Renewable
Energy In India: Capacity Building of CSOs
DREC PROJECT
Gujarat Chapter
Findings of Consumer Perception Survey
3rd March 2012, State Level Training Workshop
Presented by- Ankur Brauah
VIKSAT, Ahmedabad
VIKSAT
VIKRAM SARABHAI CENTRE FOR DEVELOPMENT INTERACTION
Nehru Foundation for Development, Ahmedabad, Gujarat
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The Perception Survey Methodology
• Quantitative - Survey Method
• Qualitative - Focus Group Discussion
• Districts
–
–
–
–
Ahmedabad
Kachchh
Mahesana
Patan
CSOs, 100,
20%
Total sample-500
HH, 200,
40%
Ind, 50,
10%
Govt, 50,
10%
Comm, 50,
10%
Farmer, 50,
10%
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General perception and awareness on Climate Change
General findings
–
Climate change/global warming awareness amongst
•
•
•
92.6% of total respondents,
88% of rural respondents
64% of uneducated
–
59% respondent see Global Warming as a priority issue
–
16% industrial respondents see it as less important issue
–
48% think that it will affect overall living of human
Response to statements
–
Climate change is happening- 96.8%
–
Climate change is affecting everybody-96.8%
–
Every individual can do something to adapt to climate change – 85%
–
Living today is more important than impact of climate change-89.8%
–
Climate change implications on quality of life of next generation- 85.8%
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Major inferences of RE awareness
•
Awareness about RE in is comparatively lower among women (70%) and uneducated
(60%) respondents (total 92%)
•
Awareness about RE sources
–
–
–
–
–
Solar 92%
Wind 79%
Biomass-17%
Biogas – 34%
Hydro -33%
•
Awareness about cost effectiveness of RE does not relate with actual use of RE
equipments
•
There is a gap between awareness and practice of RE sources
•
Major barriers in adoption of RE
– High Initial Cost
– Poor After Sale Services
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Major inferences of DSM and EE
• Power cut (8%) and voltage fluctuation (14%) are major supply
problems (both 29%, total 51% )
• Patan (61%) and Kachchh (60%) has more supply problem
• There is gap between awareness and use of EE products
• Nearly half of the respondents have fair idea about identification of EE
products
• EE users are not satisfied with the EE products (66%)
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Cost effectiveness of RE equipments
76
80
Awarness
70
57
%age
60
Use of RE equipments
44
50
40
37
31
30
30
19
20
6
10
0
Very High
Comparable
Low
No idea
Gap between Awareness and Practice
Awareness
%age
Use of EE products
100
90
80
70
60
50
40
30
20
10
0
86
83
84
Practice
92
86
85
78
77
70
58
Household
Com m ercial
Governm ent
Industrial
81
64
Farm er
CSOs
8
Very High
Cost effectiveness of RE equipment
Com parable
Low
60
%age
40
No idea
48
50
40
36.5
35.5
43
36
30
26
24
19
10
9
24
24 24
20
18
20
10
44
20
14
12
22 21
16
14
0
Household
Com m ercial
Governm ent
Industrial
Farm er
CSOs
Issues of RE and EE
Lack of proper
service, 12.2%
Other, 11.0%
Not aw are of proper EE
technology, 37.8%
High investm ent cost,
8.5%
No incentive from
govt, 18.3%
EE issues in industries & commercials
EE technology not
available, 12.2%
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Major inferences of willingness to pay for RE
• There is a positive trend to pay for clean energy (62%)
• More proportion of respondent from Patan (84%) and Mahesana (73%) are
willing to pay than Ahmedabad (18%) and Katchchh (39%)
• Among willing respondents majority (62%) are willing to pay up to 20% of
additional cost
• Govt. subsidy (48%) and better R&D (46%) are expected by majority of
consumers
• Credit facility for RE is known by very less numbers of consumers (37%)
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Household, 61.5%
CSOs, 59%
Com m ercial, 78%
Farm er, 54%
Governm ent, 62%
Industrial, 80%
Willingness to pay for clean energy
Willingness to pay and demand for RE
Value addition required for RE
%age
Reliability
90
80
70
60
50
40
30
20
10
0
After sale services
80
73
65
60
46
55
52
40
31
24
Household
45
Com m ercial
18
Governm ent
Industrial
Farm er
CSOs
11
12
Annexure
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Awareness/understanding about Renewable Energy
Highlights of awareness about RE
Total
HH
Urban
Rural
Uneducated
Female
92%
85%
93%
82%
60%
70%
Biogas
Hydro
Tidal
Source of RE
Solar
Wind
91.51%
79.25%
Biomass
16.98 %
34.43%
33.49 %
25.47%
Industrial
Farmer
Believes that RE can Improve Environment
Total
97.0%
Household
Commercial
95.5
Government
100.0 %
94.0 %
96.0 %
98.0 %
Cost Effectiveness of RE Equipments
Expensive
35.6%
Comparable
Low
18.4%
No idea
12%
34%
Awareness about RE run electric equipments and use
Awareness
Use
Total
Urban
Rural
Total
Urban
Rural
57.5%
78%
62%
62%
65%
45%
Reasons of not using RE equipments
High initial cost
Poor Product
quality
No after sale service
No financial
incentive
Other reasons
47.5%
9.1%
21.2%
19.2%
17.2%
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Awareness about DSM and EE
Power supply problems
Frequent power
cut
Voltage fluctuation
7.8%
14.4%
Both
None
28.6%
Supply problem
49.2%
Rural
Urban
55%
49%
Power supply problem across districts
Frequent power cut
Voltage fluctuation
Mahesana
Patan
13 %
Both
None
12 %
6%
82 %
10 %
39 %
39 %
Ahmedabad
100 %
Kachchh
11 %
9%
40 %
40 %
EE can reduce power bill
Household
Commercial
Government
Industrial
Farmer
CSOs
83%
86%
86%
92%
78%
85%
Use of EE in HH
Total
Rural
58%
Urban
56%
59%
Identification of EE products
Use of star rating
Star rating
BEE labeling
No idea
Other
53%
12.5%
29.5%
6%
Rural
Urban
45%
71%
Satisfaction over EE products in HH
Extremely High
7%
High
Medium
27%
Low
48%
Not satisfied
17%
2%
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Willingness to pay for clean energy
Willingness to pay for Clean Energy
Total
Domestic
Agriculture
Rural
Urban
61.6%
61%
53.6%
54%
61.9%
Industrial
Govt
Private
CSO's
Educational
83.1%
60.0 %
76.3 %
53.8 %
66.7 %
Mahesana
Patan
Ahmedabad
Kachchh
73 %
84 %
18 %
39 %
0% To 20%
20% to 30%
30% To 40%
40% To 50%
50% and ABOVE
CAN'T SAY
62 %
26 %
5%
2%
1%
5%
Willingness to install solar lighting and heater
Total
Rural
Urban
94.5%
69.5%
25%
Barriers to adoption of renewable energy
Govt. should
provided
more subsidy
Invest more in
R&D to
improve
technology
Surcharge on other
sources of
supply
Other
48.5 %
46 %
2.1 %
3.3 %
Awareness about credit facilities for RE
Total
Urban
Rural
36.6%
39.3%
23.8%
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Stakeholder’s Responses
Farmers
• 66% farmers use electricity and 28% uses diesel to run pump set
• 98% of farmers agrees that diesel and kerosene generates air pollution
• 22% farmers are using EE pump set but unable to save money as half
of the farmers are in fixed rate billing system
• 64% farmers are not aware of availability of solar pump- none of them
using solar pump
Households
• 60% of amongst the aware HH are using EE products
• Neighbour’s choice is the priority in identifying EE products over star
rating
• Saving in electricity bill is moderate for majority
• Satisfaction from EE products moderate and less for majority (60%)
• Only 14% HH are using RE run electric appliances
• RE technology is not available for high power consuming appliances
• The cost of EE products is high but durability is less, so net saving is
not substantial
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Stakeholder’s Responses
Commercial
•
84% of commercials are aware of BEE labeling and star rating
•
20% have conducted energy audit last 2 years
•
26% have adopted one or other types of EE measures
Industries
•
96% of industries are aware of BEE labeling and star rating
•
66% have conducted energy audit last 2 years
•
70% have adopted one or other types of EE measures
Govt. Institutions
•
72% of govt. institutions are aware of BEE labeling and star rating
•
20% have conducted energy audit last 2 years
•
40% have adopted one or other types of EE measures
CSOs
•
•
•
•
•
•
73 of the CSO thinks global warming is the much more important development issue
All CSOs believe promotion of RE will improve environment
35 CSOs are working with Energy related issues
Absence of funding and lack of knowledge on the issue are major difficulty for CSOs
to work with Energy issue
49 CSOs are unaware of Regulatory Authority and 68 are unaware that regulator is
mandated to consult CSOs and while fixing electricity tariff
74 CSOs are interested to work with Energy issue provided support
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