WEEK 1
BURNING PLATFORM
The term: Burning Platform is a business lexicon that emphasizes immediate and radical change due to
dire circumstances.
To jump or not to jump into new markets is the big question of what we discuss during the speech,
there is still the old market and the most unique example > NOKIA.
Points:
(Jump) combustion process can accelerate the development of new markets
Stationery products increased 3C products fun supplies so this will:
→ increase the share of wallet
→ E-books
→ reduce the change of paper books technology needs
Services repackaging → needs Information]
Merchandise display → will increase consumer interest
WEEK 2
THE INTERNET HAS BECOME A VITAL TOOL FOR THE SUCCESS OF BUSINESSES
It is very difficult to imagine how any business could operate during this time without the use of the
internet. The development of the internet has significantly altered the day to day operations of a
business; including how they communicate with each other and their audience. Information can be
easily transmitted to any destination in a matter of seconds.
In 2020 the Internet will account for 30% the proportion of our lives
Preservation employer personnel costs increased two-day weekend →
Internet use in conjunction with the preservation of the system to increase the safety of the building →
reduce maintenance work and Change marketing environment.
The internet has simplified the way in which businesses collects and records information. They
are able to conduct effective research by searching on the web or by using online databases.
An electronic record can then made of the information gathered. Important information such
as the state of the stock exchange can also be obtained.
In addition, businesses that have an international presence are able to use the internet to
conduct operations and communicate with people in offices that are based in different
locations around the world. Transactions and payments can now also be made online which
has simplified and sped up the payment process.
WEEK 3
TRADITIONAL MARKETS AND SUPERMARKETS
Supermarket is very different with Traditional market although two of them sell daily products. Which
one should we choose?
Supermarket is clean but Traditional market is dirty, this is because traditional market usually outdoor
and supermarket indoor. So we don’t need to worry for dirty floor in supermarket. Because
supermarket is indoor so it use air conditioner and traditional market don’t.
Usually, supermarket own by a company while traditional market own by a community of seller. In
supermarket, we can pay to the cashier using cash or credit cards, but in traditional market we only use
cash and pay direct to the seller.
The price in supermarket is fixed but we can bargain with the seller in traditional market. We can
purchase fresh food from traditional market because they usually sell products from their own farm. For
example fruits, they usually sell fruits from their own yard, or from other provider that crop. But in
supermarket, they sell freezing food.
However, supermarket is more expensive from traditional market. Supermarket products have more
interesting packaging and various products. Traditional market product is limited. Supermarkets open
from morning until night and Traditional market only open until afternoon.
There is a lot of items to compare when we are looking for an answer of which one is better.But mostly
it always depend of the needs of people.