Motlow State Community College
Action Plan & Outcome Assessment Report for Institutional Effectiveness
Planning Year: July 1, 2013 – June 30, 2014
Assessing Year: July 1, 2012 – June 30, 2013
Unit: Financial Aid
Related Strategic Goal:
1.1 Expand the use of technology to increase access to post-secondary education.
Action Plan #: FINA-03
Action Plan Title: Financial Aid Web site Redesign
Desired Outcome: Due to continued changes in the area of financial aid rules, regulations, and
disclosures the current financial aid web site will be redesigned during the 2012 – 2013 financial aid year
to provide financial aid customers with a better experience.
Description of Action Plan and Related Activities: During the 2012 – 2013 financial aid year the financial
aid web site will be redesigned. This redesign is needed to provide better information and service to our
financial aid community. During the redesign the current page content and layout will be evaluated to
identify areas needing improvement. Information that is now contained in multiple locations such as
the Motlow College Catalog, Financial Aid Handbook, and web site will be centralized into one location
on the redesigned financial aid homepage in a user-friendly centralized location.
Team Members: Financial Aid Staff, IT staff, Web Master, Students, Foundation Office Staff
Timeline: The process will officially begin Fall 2012 with the final process to be completed by the end of
Summer 2013. After that period, continued updates will be made as needed to continually provide the
financial aid community with a more user-friendly site.
Est. Cost: $ 200.00
Budgeted: Included in current budget
Evidence of Success: The results of the first Satisfaction of Student Services Survey following the
Summer of 2013 will indicate an 85% or higher positive rating to the question related to how helpful the
financial aid web site information was for those who had visited the site.
Complete the following after implementation of the action plan.
Current Status: On Schedule
Describe Progress: The redesign has actually started earlier than planned with the redesign of the
scholarship section of the web site. This redesign element has consolidated information in a searchable
format for all Institutional and Foundation scholarships and has integrated links to scholarship
applications in one location.

Multiple updates of the financial aid web page have been implemented. We are continuing to add
and update additional materials that should facilitate ease of use and enhance the student’s
experience.
o The financial aid homepage has been updated with expanded information, additional links
and an informational video
o Multiple links have been updated and enhanced
o

Links have been added to provide tutorial videos, privacy information, and contact
information
Evaluations will take place during the next Student Satisfaction Survey period
Describe Needed Changes: Continued work to complete all sections of the financial aid web site
redesign.
List of Supporting Documentation: Screen prints of the financial aid web page updates
Date Last Updated: June 14, 2013