Motlow State Community College
Action Plan & Outcome Assessment Report for Institutional Effectiveness
Planning Year: July 1, 2014 – June 30, 2015
Assessing Year: July 1, 2013 – June 30, 2014
Unit: Financial Aid
Related Strategic Goal:
1.1 Expand the use of technology to increase access to post-secondary education.
Action Plan #: FINA-03
Action Plan Title: Financial Aid Web site Redesign
Desired Outcome: Due to continued changes in the area of financial aid rules, regulations, and
disclosures the current financial aid web site will be redesigned during the 2012 – 2013 financial aid year
to provide financial aid customers with a better experience.
Description of Action Plan and Related Activities: During the 2012 – 2013 financial aid year the financial
aid web site will be redesigned. This redesign is needed to provide better information and service to our
financial aid community. During the redesign the current page content and layout will be evaluated to
identify areas needing improvement. Information that is now contained in multiple locations such as
the Motlow College Catalog, Financial Aid Handbook, and web site will be centralized into one location
on the redesigned financial aid homepage in a user-friendly centralized location.
Team Members: Financial Aid Staff, IT staff, Web Master, Students, Foundation Office Staff
Timeline: The process will officially begin Fall 2012 with the final process to be completed by the end of
Summer 2013. After that period, continued updates will be made as needed to continually provide the
financial aid community with a more user-friendly site.
Est. Cost: $ 200.00
Budgeted: Included in current budget
Evidence of Success: The results of the first Satisfaction of Student Services Survey following the
Summer of 2013 will indicate an 85% or higher positive rating to the question related to how helpful the
financial aid web site information was for those who had visited the site.
Complete the following after implementation of the action plan.
Current Status: On Schedule
Describe Progress:
2013-14
The redesign of the financial aid web site is still on-going. It was delayed during this year due to other
initiatives. The results of the Student Satisfaction Survey are positive.
The survey demonstrates that students are utilizing the financial aid web site:
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Main Campus shows that 62% of respondents had used the website. 99.3% indicated that the
web site was average or better for helpfulness.
Smyrna Campus shows that 60.5% of respondents had used the website. 96.3% indicated that
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the web site was average or better for helpfulness.
Fayetteville Campus shows that 75% of respondents had used the website. 97.6% indicated that
the web site was average or better for helpfulness.
Main Campus shows that 69.5% of respondents had used the website. 99.1% indicated that the
web site was average or better for helpfulness.
2012-13
The redesign has actually started earlier than planned with the redesign of the scholarship section of the
web site. This redesign element has consolidated information in a searchable format for all Institutional
and Foundation scholarships and has integrated links to scholarship applications in one location.
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Multiple updates of the financial aid web page have been implemented. We are continuing to add
and update additional materials that should facilitate ease of use and enhance the student’s
experience.
o The financial aid homepage has been updated with expanded information, additional links
and an informational video
o Multiple links have been updated and enhanced
o Links have been added to provide tutorial videos, privacy information, and contact
information
Evaluations will take place during the next Student Satisfaction Survey period
Describe Needed Changes:
During the 2014 – 15 year additional updates will be made to the financial aid web site to enhance the
experience for our students.
Continued work to complete all sections of the financial aid web site redesign.
List of Supporting Documentation:
Copies of the Student Satisfaction Survey from Main Campus, Smyrna, Fayetteville, and McMinnville
Financial Aid Home Page
How to Apply Link on FinAid Website
Tutorial Web Link
Date Last Updated: 6/15/2014