Motlow State Community College
Program Student Learning Outcomes
Use of Assessment Results
Fall Semester 2010
Program Title: General Education, University Parallel Major
Course: COM 1010
Expected Student Learning Outcomes: Students will be able to
1.
2.
3.
4.
5.
6.
7.
develop a clear purpose statement for a speech.
use an effective organizational pattern and transitions in a speech.
organize the main points of a topic for a speech.
develop an effective introduction and use it in a speech.
develop an effective conclusion and use it in a speech.
use appropriate language in a speech.
recognize and incorporate effective oral techniques in speaking including diction, syntax, usage,
grammar and mechanics.
8. communicate nonverbally through gestures, eye contact and body movement in a prepared
speech.
9. research a topic and incorporate and correctly cite the evidence in a speech.
Performance measure: Embedded assessment of the persuasive speech assignment
Effectiveness Standard: At least 70% of a random sample of students will meet or exceed the expected
outcomes as defined by the Communication faculty based on TBR Student Learning Outcomes for Oral
Communication. All persuasive speeches in all COM 1010 classes were assessed Fall 2010. A 30%
random sampling was taken and the sampling of speeches was pulled for compilation of results. The
sample consisted of 178 students. See the table below.
CRITERIA
EXCELLENT
#
EXCELLENT
%
GOOD
#
GOOD
%
POOR
#
POOR
%
Clear Purpose
Effective
Introduction
Main Points
Well Organized
Effective
Conclusion
Main Points
Elaborated
Clearly
Useful Evidence
Cited
Appropriate
Language
Effective Oral
Delivery
Effective NonVerbal Delivery
89
71
53
43
69
80
41
48
10
14
6
8
TOTAL
EXCELLENT
OR GOOD
%
94
91
74
44
80
47
16
9
91
67
38
83
47
28
15
85
73
43
81
47
17
10
90
74
42
63
36
39
22
78
62
37
93
55
13
8
92
75
44
78
46
17
10
90
42
25
104
62
21
13
87
Use of Assessment Results: Based on the results, all SLO’s fell within the effectiveness standards for the
persuasive speech. It should be noted that although all fell within the effectiveness standards, there are
a couple of areas that need to be emphasized for improvement. One is the use of evidence in the
speech, and the other is to work on effective conclusions. These were the lowest areas last year too.
Faculty will incorporate techniques in their classes to improve these areas.