Motlow State Community College
Program Student Learning Outcomes
Use of Assessment Results
Fall Semester 2012
Program Title: General Education, University Parallel Major
Course: SPCH 1010
Expected Student Learning Outcomes: Students will be able to
1.
2.
3.
4.
5.
6.
7.
develop a clear purpose statement for a speech.
use an effective organizational pattern and transitions in a speech.
organize the main points of a topic for a speech.
develop an effective introduction and use it in a speech.
develop an effective conclusion and use it in a speech.
use appropriate language in a speech.
recognize and incorporate effective oral techniques in speaking including diction, syntax, usage,
grammar and mechanics.
8. communicate nonverbally through gestures, eye contact and body movement in a prepared
speech.
9. research a topic and incorporate and correctly cite the evidence in a speech.
Performance measure: Embedded assessment of the persuasive speech assignment
Effectiveness Standard: At least 70% of a random sample of students will meet or exceed the expected
outcomes as defined by the Communication faculty based on TBR Student Learning Outcomes for Oral
Communication. All persuasive speeches in all COM 1010 classes were assessed Fall 2012. A 30%
random sampling was taken and the sampling of speeches was pulled for compilation of results. The
sample consisted of 360 students. See the table below.
CRITERIA
EXCELLENT
#
EXCELLENT
%
GOOD
#
GOOD
%
POOR
#
POOR
%
Clear Purpose
Effective
Introduction
Main Points
Well Organized
Effective
Conclusion
Main Points
Elaborated
Clearly
Useful Evidence
Cited
Appropriate
Language
Effective Oral
Delivery
Effective NonVerbal Delivery
220
132
61
37
118
195
33
54
22
33
6
9
TOTAL
EXCELLENT
OR GOOD
%
94
91
145
40
183
51
32
9
91
127
35
187
52
46
135
87
145
40
186
52
29
8
92
143
40
145
40
72
20
80
122
34
214
59
24
7
93
128
36
172
48
60
17
83
99
28
211
59
50
14
86
Use of Assessment Results: Based on the results, all SLO’s fell within the effectiveness standards for the
persuasive speech. It should be noted that although all fell within the effectiveness standards, there is
one area that need to be emphasized for improvement. It is the use of evidence in the speech. This was
the lowest areas last year too. However there was an increase in the use of evidence area from 73% to
80% falling in the excellent or good areas. The faculty had incorporated a new unit in the curriculum and
additional time was placed on research. After discussion, the faculty felt that the increased emphasis
had made a difference in the students understanding the research process. The faculty agreed that
continued exercises in research should be the emphasis for 2013.