Q1
Teacher: PRO CHEN
Student: ting ting Lin(M9970202)
Huy(M9970112)
Batty(M987Z264)
Audiences for Advertising: Audience
Categories
 Household Consumers
 Business Organizations
 The Trade Channel
 Professionals
 Government
Find one ad that appears to be targeted to
members of that audiences
1. Government
Recruitment of Taiwan's military in 2009
2.Household Consumers
全聯 500 stores
3.Business organization
America's Best Companies Commercial
4.The Trade Channel
Taiwan's ad in foreign
5.Professionals
OLAY PRO
Analyze the message and style of each ad and determine
whether the message seems effective ,given and the intend
audience category. Why was the ad effective or ineffective
1.
2.
3.
4.
5.
The military ads might effective , it really had attracted , but I think when
the logo show it’s recruitment in the end people will know what’s going on,
otherwise, it juts like shows What ‘s military power in Taiwan
Nowadays 全聯stores really appeal to people ,because it cheap and easy to
find in Taiwan now ,we don’t have to go wholesale store , we can buy
numerous products in 全聯,
The ads is too long and speak too quickly ,although it shows everything that
they can do for other business and also offer evidence that they can give ,but
too many information and data, I think is not appropriate. It will loose our
concentration.
It’s amazing ads that you can see Taiwan’s product s widespread around the
world and in the end even Bill Gates give Compliments.
it will attract female to test this product , “Younger” and after 28 days u can
see what change in your face , is a strong slogan will bump into heart
Did u have difficulty locating ads for any
specific audience category? Explain why
you think that might have occurred and
what if reveals about nature and
methods or advertising to that audience
category
 Of course , some ads I even really don’t
know what they want to give or what
product they are selling .I think a good ads
need to have some strong slogan ,and
identify clear what they want to
sell ,otherwise, some ads just like art.
 Some of them want to show their brand
sprit but didn’t reach consumer’s heart