Relaunch the March
Introduction
A. Background
History
1. March set the record high of car sales for Nissan within the four years since its
first launch sale in 1993. In 1993, Nissan claimed to be able to dominate the local
mini-car market with its unprecedented model of March, a prototype with cuteness
and pragmatic aspects altogether in it. Within the 4 years beginning from 1993,
when the auto-market was refreshed long after the war in Persian Gulf, local
people all set their eyes and ears on whatever published concerning March,
especially when it was combined with Kitty, one of the most popular icons in
Japan. According to the magazine SuperAtuo, March broke the record high of car
sales for Nissan within only 2 years and continued to soar high until it finally
brought its sales record to 4.6 billion NTD in Taiwan.
2. However, as its sales began to decline in 1998, the market chose to focus on cars
with greater power and strength.
Importance
In addition to its record-setting history, focus should be anchored on March’s
influence on the local auto-market: It set up the possibility of forming a mini-car
market in Taiwan, particularly in its metropolitan areas.
The latest (recent) issue
It has found recently that a lot of drivers still keep their memories and nostalgia for
March. As reflected from the 3 major forums particular interested in March and its
driver, March, though cut off from the market for years, can still trigger people’s
desire to possess it, no matter they did own any March or not.
Part of the market was led to the thought that March could be re-launched and still
account for a great share of the present market for mini-cars.
2. Problem
Continue with the latest issue and pinpoint the problem
Influence – broadly
-- the problem in concern
Future development / Vision
3. Solution
Represent the Vision and focus on the solution
Back to the paper itself and how the paper develops into the solution (methodology)
The structure of this paper