APPLE
Group 1 members : Alex, Annie, Hannah, Stella, Soufiane, Miley
History
Founding:
●1975, Woz worked at Hewlett-Packard and helped Steven Paul Jobs design
the electronics game which called Atari.
● 1976,Steve Jobs formed Apple Computer in its
garage with Steve Wozniak and Ronald Wayne .
● 1976,The original mark was designed by
Wayne, who is one of the founder
History
Founding:
● In February,1977, Apple computer company formal to register for
“Apple Computer Co., Ltd.”
● In April,1997, Apple II was the first time to
come out at the first West Coast Computer
Fair.
● 1981, IBM PC from IBM Company swept the personal computer
market, Apple III was just totally made 90 thousand parts.
History
The drop (1989 – 1996):
● After Jobs left from Apple, the position of exploit manager was taken
by Jean-Louis Gassée. Gassée’ s policy caused the price of Apple
more and more high.
● In 1990, Gassée’ s policy started to lead to a wide range dispute and
caused him to retire finally.
History
2001 – 2011：
● On October, 2001, the release of iPod had a big successful.
● In 29, August, 2006 Apple issued the statement that the CEO of
Google Company, Eric Emerson Schmidt, joined the board of directors
of Apple.
● On January 9, 2007, the Apple Computer company released formally its
the first smart phone iPhone, and declared to change name to Apple
company.
History
2001 – 2011：
● On January 15, 2008, the Apple company announced the MacBook
Air notebook computer, was thinnest notebook computer on the
market the at that time.
● On January 27, 2010, the Apple released the tablet product iPad
● On June 6, 2011, Garber Si managed the Apple world developer
general assembly, and announced the OS X Lion and iOS 5, iCloud etc.
product.
● October 4, the new appointee executive officer lifted the Mu.
the database gram managed a product presentation, and
released the iPhone 4 S for the first time.
History
2011– now
● On August 24, 2011, Garber Si resigned from the Apple company
executive officer's post.
● On September 21, 2012, the Apple announced the iPhone 5.
● On October 23, the Apple announced the
iMac of iPad, 13 inches of Retina MacBook
pros, the new generation Mac mini and new
generation.
History
2011– now
● On June 10, 2013, the Apple announced OS X Mavericks, iTunes Radio
music streaming service, all-new circle tube type Mac Pro and iOS on the
software developer annual convention in world 7.
● On October 22, the Apple announced the iPad Air of new generation 9.7
inches in San Francisco, California, the United States, with the new
generation 7.9 inches of iPad mini 2.
● On September 9, 2014, The Apple declared that the Apple watch would
announce three serieses: Apple Watch Sport, Apple Watch and Apple
Watch Edition.
● On October 16, the Apple announced the iPad Air of new generation 9.7
inches 2 and iPad mini of new generation 7.9 inches 3 in San Francisco,
California, the United States.
● On September 9, 2015, Apple announced iPhone 6 s and iPhone 6 s Plus.
Department
Engineering
Design
Department
Department
Product
Development
Department
Technology
Department
Marking
Operation
Product
Department
Department
Department
Human
Resource
Department
Service
Financial
Legal
Department
Department
Department
Administration
Department
Accessories Iphone 6
How Apple promote their
products ?
what they
want to
build and
ignore the
critics.
No matter the
perceived cost, they
build what they want,
not reach out and figure
out what people want.
Example : When Steve Jobs debuted the
iPad, the critics stood in line, throwing
every insult they could muster. The
critics said that the iPad would fail. The
numbers say otherwise. Picture people
wait to buy IpadAir in New York.
which are
more
beautiful
and smart.
• They’ve been pioneering
not only the features of
standard operating
systems and computer
systems, but
simultaneously
reinventing the design
standards as well.
Example : invented iOS.
• Make products that
some others company
can’t do.
Example :
No other computer can match the display of a
27” iMac
No other software can match what iTunes brings
to the table.
No laptop is as thin as the Macbook Air.
Take care to
the customers
• Always update new
applications for
customers in around
the world.
• use technology to go
into different
purposes
Example :
They have some application to take care
the health of customers : MyFitnessPal,
MyQuit Coach, Andrew Johnson (
decrease stress ),..
• useful applications for
users.
Example :
Map, weather, temperature, …
Justify The
Price
In the time of price,
how can Apple sell
their products with
the 2x or 4x price
than some same
products of different
companies?
1. They build
beautiful products for
an audience that
loves them
passionately.
2. They justify their
price with features
and benefits that
can’t be matched.
NEW PRODUCT
iPhone 6s and 6s plus
- 3D touch
- A9 chip is the most advanced smartphone chip in the
world.
iPad Pro
- Apple’s largest mobile device
- The highest resolution on any iPad
- you can divide the screen into two different vision
Apple Pencil
- pressure-sensitive stylus with multiple sensors that
are able to detect position, force, and tilt.
Smart Keyboard
- Copy the foldover “ origami” keyboard
- Connect to the tablet through three bumps
- It made of fabric
Apple TV
- A new way to controlling it: voice and touch
- TV use the tvOS system
- A special remote, it has a touch surface on it