Chan Yuen Tung 4A3M0011 Yuen Ching Yee 4A3M0009 The pros and cons of advertisement There is many advertisement nowadays but do you know that the advantage and the disadvantage of advertisement? I would like to talk about those pros and cons of advertisement to all of you. First of all, let me talk about the advantage of advertisement. The advertisement can provide Information to the customer, that inform the consumer about qualities and price of goods, when selling a new product. It helps in improvement of the quality of the goods. Moreover, the advertisement can provide us entertainment and Direct communication. In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. Last but not less, the advertisement can Increase employment. Advertising is a complicated task and a lot of people are involved in the making of an advertisement. Research team, design team and many other people are required to make and deliver it. So, advertisements generate employment for a lot of people. Although there are many pros of the advertisement, there are also many cons of the advertisement. Now, I would like to talk you one by one. The first disadvantage of advertisement is that Confuses the Buyers. the perspective of consumers is that advertisement can be misleading or make false statements about products and services. Advertisement sometimes overstate the usefulness or effectiveness of products and services, which can lead consumers to make decisions based on bad information. In some cases ads may be a part of scams aimed at defrauding consumers out of money. Furthermore, advertisement increases the cost. It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Besides, it causes wastage. It is a cause of wastage of natural resources. As a results Chan Yuen Tung 4A3M0011 Yuen Ching Yee 4A3M0009 of advertisement, style and fashion change quickly. It makes the goods out of fashion. To sum up, the advertisement can provide us convenient to know the information but also bring us danger.