FINANCIAL MANAGEMENT – COMPANY PRESENTATION
RITA KAT TILAKOSKI, MA4N0207
AGENDA
 INTRODUCTION
 HISTORY
 PRODUCTS
 FINANCES
INTRODUCTION
• Finnish design firm
• Based in Helsinki
• Known for its original prints and colours
• Products sold in 40 countries
• More than 140 stores around the world
• Key markets: Northern Europe, North America, and the Asia-Pacific region
• 500 employees
• Public company
• Founded by Armi Ratia and Riitta Immonen
HISTORY
• Founded in 1951
• Artist friends were asked to apply graphic designs to textiles
• Garments were first showcased in upscale department store – store display manager Giorgio
Armani
• First introduced in the USA – Jacqueline Kennedy bought eight dresses which she wore
througout the 1960´s presidential campaign
• By 1965, company employed over 400 people
• Products from fabrics to toys, dinnerware
• In 1985, company sold to Amer-yhtymä
HISTORY
• In the beginning of 90´s faced financial problems  almost faced bankruptcy
 Company sold to Kirsti Paakkanen, who introduced new business models
• Publicity through series Sex and the City – clothing and tablecloths with Marimekko prints
• In 2005, revenue had quadrupled since Paakkanen purchased the company
• In 2007, New CEO – Mika Ihamuotila
• In 2007, began to open individually owned Marimekko Concept Stores in the USA and Canada
Products
Products
Products
Products
Net Sales
Financial Situation
• Share quoted on NASDAQ OMX Helsinki Ltd.
• Listed in 12.03.1999
• Number of shares 8,089,610
Financial Situation
Financial Situation
Financial Situation
Financial Situation
• The results for 2014 were improved in difficult market conditions
 Reorganisations and cost savings implemented in Finland and the United States in 2013 and
2014, nonrecurring promotions in Finland, and increased licensing income
• Operating profit for the comparison year was weakened by write-downs on the tangible assets
of the company-owned stores in Beverly Hills, Boston and Oslo
• In 2014, drop in consumer confidence
• In 2014, Marimekko continued to invest in growth while focusing on enhancing the operations
of its stores, on improving the overall profitability of its business, and on creating even more
attractive design and products
Financial Situation
Financial Situation
Financial Situation
Financial Situation
Future
• The general uncertainty in the global economy is forecast to continue, and this
may impact consumers’ purchasing behavior
• The situation has remained difficult in retailing in Finland, which is particularly
important for Marimekko as its domestic market, and this trend appears to be
continuing
• A downturn in purchasing power, and rising unemployment  Marimekko’s
retail sales expectations for 2015 are affected
• Although, sales might be boosted, because new stores were opened in 2014
• Most of the investments on building new retail facilities as well as improving
data systems supporting business operations
Thank you !