Syllabus
COURSE INFORMATION:
Title:
Retailing
Number:
MKTPT 207
Section:
01
Semester:
Spring 2015
Credits:
3
Class Schedule/Location: Tuesday & Thursday 10:00 – 11:45, SGC 228
Textbook (Required):
Retailing, 8th Edition
Dunne, Lusch, Carver; Cengage Learning 2014
INSTRUCTOR INFORMATION:
Instructor:
Cara Thompson
Office:
SGC 227
Office Hours:
Monday & Wednesday, 10:00 – 11:45
Telephone:
792-2765 (w/voice mail)
Email:
clthompson@lcsc.edu
Website:
http://connect.lcsc.edu/clthompson
COURSE PURPOSE:
This class is designed to provide students with the necessary skills to make efficient and productive
decisions in the retailing and service industries. Topics include m-commerce, e-commerce, human
resources, operations, merchandising, supply-chain management, and of course, customer service. It is
suggested that this class be taken after successfully completing an Introduction to Marketing course.
GENERAL INSTRUCTIONS:
Communication is a very important part of every relationship. Students are encouraged to keep this in
mind as we make our way through the semester. This instructor is very dedicated to your successful
completion of this course as well as your overall education. However, it must be noted that this
communication is mostly the student’s responsibility because it is the student’s grade and education.
E-mail is a requirement for this class. There will be a lot of communication through e-mail. The only email
address that I will send messages to is the one officially given by the LCSC Information Technology
department. All students registered are automatically given an email address. For more information about
LCSC’s email system you can go to the Information Technology office downstairs in Sam Glenn Complex.
METHODS OF INSTRUCTION:
Open lectures, group discussions, group projects, guest speakers from industry, and simulations will be
used to present students with skills necessary to be effective in retail marketing. Students are responsible
for completion of all assignments and participation of projects and simulations. Field trips will also be
used to enhance the learning activities of the classroom. While the instructor will attempt to accommodate
transportation needs, it is the responsibility of the student to travel to these local businesses.
The Business Management Program has a small school-based enterprise called the Snack Shack that is
utilized by the class as a laboratory. This “laboratory” is the same to our program as one is to a chemistry
class. Therefore, students in this class are required to participate in the operations of the Snack Shack.
METHODS OF EVALUATION:
Completion of all assignments and class requirements are the responsibility of the student. It is very
important that the student stays current with the course schedule. Staying current with the class is the
duty of the student, not the instructor. If a student must be absent he/she is expected to check with the
instructor about any work that was missed.
All make-up tests and/or assignments will have 10% deducted unless the instructor is notified prior to the
absence. All assignments must be submitted within one week of the due date; otherwise, the instructor
may deny credit for that assignment.
This course is designed with the intent that all projects, tasks, etc. are completed by the student before
the student receives a passing grade. Failure of the student to complete all assignments can constitute a
failing grade even if the existing grades calculate to a passing level.
ATTENDANCE & WORK ETHIC:
Students are expected to attend class on a regular basis and to participate in the classroom discussions
and activities. Students will also be required to have read applicable chapters prior to lectures and
activities in order to more fully participate. Work ethic includes such things as possessing a good attitude,
avoiding disruptions, being cooperative, displaying classroom courtesy, working well with others, asking
questions, and using time wisely. Students are expected to be on time for class. Students will receive
100 points if they have no more than four absences. Five absences = 90 points. Six absences = 80
points. Seven absences = 70 points. More than seven absences = 0 points.
The final grade will be based upon the following factors with corresponding percentages:
10% Work Ethic/Attendance
15% Weekly News Reports
30% Final Project
25% Unit Tests
20% Chapter Activities
100%
Grading Scale – The following grading scale will be used to calculate final grades:
A
B+
B
=
=
=
90—100%
87—89%
80—86%
C+
C
F
=
=
=
77—79%
70—76%
Less than 70%
CELL PHONES:
I expect courtesy in the classroom. Please either turn OFF the cell phone or change the ring to buzz (for
emergencies) prior to entering the classroom. If you are called and feel that you MUST (for emergencies)
use the cell phone, please do NOT answer until you have exited the classroom. In addition, talking on the
phone or texting in the classroom at any time is considered discourteous. Please use the phone
OUTSIDE of the classroom.
BTS DIVISION ACCEPTABLE USE OF TECHNOLOGY POLICY:
Students enrolled in any BTS program or course have the right and privilege to use computer systems
and networks as far as that use does not violate guidelines set forth by the college and division. All
computer use must comply with the LCSC policy and procedures No. 1.108 and the Appropriate Use of
Technology Guidelines found
at www.lcsc.edu/it/Policy_&_Procedures/LCSCFY2002AppropriateUse.htm. Users must respect the
rights of other users, respect the integrity of the systems and related physical resources, and observe all
relevant laws, regulations, and contractual obligations. Since electronic information is volatile and easily
reproduced, users must exercise care in acknowledging and respecting the work of others through strict
adherence to software licensing agreements and copyright laws.
FERPA STATEMENTS:
The Family Educational Rights and Privacy Act (FERPA) is a federal law designed to protect the privacy
of student education records and is enforced by the U.S. Department of Education. In essence, the act
states that 1) students must be permitted to inspect their own “education records” and 2) “school officials”
may not disclose personally identifiable information about a student without written permission from the
student. For further information on FERPA and LCSC’s directory information policy, visit
www.lcsc.edu/registrar or call 208-792-2223.
CONSUMER INFORMATION:
In 2008, the federal government required all post-secondary institutions offering federal financial aid
programs to provide key data to both prospective and current students. To comply with this requirement,
Lewis-Clark State College has developed a consumer information page, which may be accessed
at http://www.lcsc.edu/student-consumer-information/
DISABILITY ACCOMMODATIONS:
Students requiring special accommodations or course adaptations due to a disability and/or a healthrelated issue should consult their course instructors and the LCSC Student Counseling Center
immediately (RCH 111, 792-2211). Official documentation may be required in order to provide an
accommodation and/or adaptation. http://www.lcsc.edu/disability-services/
STUDENT RIGHTS AND RESPONSIBILITIES:
Students have the responsibility for knowing their program requirements, course requirements, and other
information associated with their enrollment at LCSC. Students should review the LCSC General Catalog
(http://webdev.lcsc.edu/catalog) and the LCSC Student Handbook (available at
http://www.lcsc.edu/studentservices/contactus.htm) for more information.
ACCIDENTS/STUDENT INSURANCE:
Students participating in LCSC classes normally must look to their personal health insurance policy
(Student Health Insurance Plan or comparable private coverage) should an accident occur. In the event
of an accident, please seek medical help, if necessary, and report the incident to LCSC Security (7922226). Fieldtrips or other special student activities may also require students to submit a signed
participation waiver (forms can be obtained from the supporting Division Office).
ENROLLMENT VERIFICATION/ATTENDANCE:
Students who are not actively pursuing their classes may have to repay part or all of their financial aid
awards depending upon the circumstances.
ACADEMIC DISHONESTY:
Academic dishonesty, which includes cheating and plagiarism, is not tolerated at LCSC. Individual faculty
members will impose their own policies and sanctions regarding academic dishonesty. Students who are
accused of being academically dishonest may be referred to the Dean of Student Services for official
disciplinary action.
ILLEGAL FILE SHARING:
Students using LCSC’s computers and/or computer network must comply with the college’s appropriate
use policies and are prohibited from illegally downloading or sharing data files of any kind. Specific
information about the college’s technology policies and its protocols for combating illegal file sharing may
be found on the Dean of Student Services’ web page (http://www.lcsc.edu/studentservices/).
DIVERSITY VISION STATEMENT:
Regardless of race, color, age, sex, religion, national origin, disability, veteran status, or sexual
orientation, you will be treated and respected as a human being.
http://www.lcsc.edu/diversity/diversity-vision/
EXPECTED LEARNING OUTCOMES:
Upon successful completion of this course, a student should have the skills and abilities to:
1. Understand marketing concepts and how they are used in the retailing and service industries
2. Understand and demonstrate how to manage inventory to increase profitability
3. Understand components of retail strategic planning
4. Understand and demonstrate how to be aware of your competitors and their products
5. Learn how to successfully offer customer services
6. Understand how to do periodic merchandise inventories with both the cost and retail valuation
7. Understand the product cycle and how it affects buying
8. Understand the retail environment
9. Learn how to find the best sources for buying merchandise
10. Understand market demographics and their effects on marketing decisions
11. Understand business cycles and their effects on business decisions
12. Understand and apply concepts of media use
13. Learn how to create an advertisement and how to prepare for the sale
14. Understand publicity and the effect it has on the business
15. Understand target market and how to approach it
16. Understand market selection and location analysis
17. Learn about careers in retailing
February 5
Tentative Course Schedule
Topic/Activity
Class introduction &
expectations/Syllabus
Ch 1 Perspectives on Retailing
Ch 1 Continued – Careers In Retailing
Ch 2 Retail Strategic Planning &
Operations Management
Ch 3 Retail Customers
Comparison Shopping Activity
Wal Mart Tour
February 10
February 12
February 17
Ch 4 Evaluating the Competition
Ch 5 Managing the Supply Chain
Retailing Simulation
February 19
Week
1
Date
January 20
2
January 22
January 27
January 29
3
February 3
4
5
7
March 3
Ch 6 Legal & Ethical Behavior
Tobacco Case
Ch 7 Market Selection & Retail
Location
Evaluate Websites
Mystery Shopping Experience
Ch 8 Managing a Retailer’s Finances
8
March 5
March 10
Retailing Simulation
Ch 9 Merchandise Buying & Handling
March 12
ICA – Poe Ranch Gift Shop
Retailing Simulation
Ch 10 Retail Pricing
6
February 24
February 26
9
March 17
10
March 19
March 24
March 26
11
12
March 30April 3
April 7
April 9
13
April 14
April 16
14
April 21
ICA – Modern Marvels
Ch 11 Advertising & Promotions
ICA
Retailing Simulation
NO CLASS – Spring Break
Ch 12 Customer Services & Retail
Setting
Introduce Final Project
ICA
Retailing Simulation
Ch 13 Store Layout & Design
Store Layout Evaluation
ICA – Food4Less Stores Case Study
Ch 14 Reframing Retail Strategy
Items Due
Ch 1 test
News Article/Presentation
Ch 2 Test
SWOT Analysis
News Article/Presentation
Ch 3 Test
Ch 4 test
Comparison Shopping Activity
News Article/Presentation
Ch 5 test
News Article/Presentation
Ch 6 test
Ch 7 test
News Article/Presentation
Ch 8 test
News Article/Presentation
Mystery Shopping Report
Ch 9 test
News Article/Presentation
News Article/Presentation
Ch 10 test
Ch 11 test
News Article/Presentation
Ch 12 test
News Article/Presentation
Ch 13 test
News Article/Presentation
16
May 5
ICA – Lowe’s Case Study
Retailing Simulation
Final Project Work Day
Retailing Simulation
Final Project Work Day
Final Project Presentations
17
May 7
May 12
May14
Final Project Presentations
Finals Week
Finals Week
15
April 23
April 28
April 30
News Article/Presentation
Ch 14 test
Store Layout Evaluation