BUS 152 Product/Service Selection, Pricing, and Marketing
North Seattle Community College
Winter 2011
Page 1 of 3
Course BUS 152.01N (Item 4138)
Location/Classroom IB 3409
Class Time T Th - 6:00pm to 8:10pm
Instructor
Office e-mail
Dave Eberhardt
IB 2415C deberhardt@sccd.ctc.edu
(
Include BUS 152 at the beginning of the subject line.)
206 528 4533 Phone
Office Hours
Credits
By Appointment
5
Emergancy Contact # 206 527 3730
COURSE DESCRIPTION: This course introduces the entrepreneurial student to the product selection, pricing, and marketing processes. Products/services are selected. Pricing strategies and channels of distribution are discussed. Specific marketing and selling strategies are reviewed.
The Product, Pricing and Marketing sections of a Business Plan are written. Computer Fee.
REQUIRED TEXTS: Essentials of Entrepreneurship and Small Business
Management, 6 th Ed, by Zimmer and Scarborough Pearson
Prentice Hall, 2008; ISBN # 978-0-13-610961-7 Bundled with
Business Plan Pro and Business Feasibility Analysis Pro
SUPPLIES:
GoVenture Small Business On-line Simulation.
Removeable storage device, notebook, and folder (for organizing work).
PERFORMANCE Upon successful completion of this course, students will be
OBJECTIVES: able to:
1. Define their product or service
2. Target their market
3. Determine their pricing strategy
4. Identify marketing and distribution channels
5. Idnetify customer promotion strategy
6. Sell their product or service
7. Conduct customer follow-up and feedback
8. Design a marketing campaign
9. Complete through the marketing sections of the business plan
NOTICE: THIS SYLLABUS IS SUBJECT TO CHANGE BY THE INSTRUCTOR.

BUS 152 Product/Service Selection, Pricing, and Marketing Winter 2011
North Seattle Community College Page 2 of 3
GENERAL EDUCATION OUTCOMES & ATTITUDES
Outcome 2: Use quantitative reasoning processes to understand, analyze, interpret, and solve quantitative problems.
Outcome 4: Access, evaluate, and apply information from a variety of sources and a variety of contexts.
Outcome 6: Work and communicate effectively in groups.
DIVERSITY STATEMENT:
Respect for diversity is a core value of NSCC. Our college community fosters an optimal learning climate and an environment of mutual respect. We, the college community, recognize individual differences. Therefore, we are responsible for the content and tone of our statements and are empathetic speakers and listeners.
EXPECTATIONS OF STUDENTS:
Students will be expected to demonstrate abilities as listed under
“Course Objectives." The class will be conducted with the same expectations as an on-the-job environment. Students are expected to come to class on time, have work completed, and be prepared to participate in class activities and assignments.
Students who have need for special accommodations must meet privately with the instructor as soon as possible in the quarter.
REQUIREMENTS: Regular class attendance is a requirement for success in this class. Course includes lectures and demonstrations. Class activities may not allow time for you to complete all of your assignments during class periods. Therefore, it may be necessary for you to schedule outside computer lab time each week. OPEN COMPUTER LAB HOURS are posted in the
Library Computer Lab and in IB3303 Computer Lab. All students have access to the computer labs (with a valid North ID card
Assignments will be given in class and MUST be turned in at the beginning of class on date due.
The date, the course name, your name, and the name of the assignment must be in the header or footer or cover page of each assignment (e.g., “October 6, 2011, BUS 151, Marsha Moss, ,
Washington Business Laws). Assignments not labeled will not be graded .
Since assignments will be given in class, it will be your responsibility to obtain assignments and any notes from a classmate (or make arrangements with the instructor) if you are absent.
NOTICE: THIS SYLLABUS IS SUBJECT TO CHANGE BY THE INSTRUCTOR.

BUS 152 Product/Service Selection, Pricing, and Marketing Winter 2011
North Seattle Community College Page 3 of 3
GRADING Students
’ evaluation will be based on satisfactory completion of written assignments, and participation in class activities. Your final
grade will be calculated as follows:
Simulation
Feasibility Analysis
Business Plan
Written Papers
Total
10%
30%
40%
20%
100%
Please NOTE . If you have stopped attending class but have not officially withdrawn or changed to audit by February 25 th , your grade for the course will be 0.0.
January 4, 2011: 1 st day of class
February 25, 2011: Last day to change audit/credit status or withdraw
Last class day: Monday, March 17, 2011
Final Exam: Tuesday, March 22, 2011
Holiday: None
Grades On-line: March 25, 2011 (approximately)
SCHEDULE
FOR THE QUARTER:
8
9
10
11
12
4
5
6
7
Week
1
2
3
Chapter
Introductions Review Sim & Feas.
Assessments
Chapter 8
Chapter 9
Begin Business Plan writing
Chapter 10
Chapter 14
Chapter 15
Feasibility Analysis completed
Final Simulation Report
Business Plan Draft 1
Business Plan Draft 2
Learning Paper
NOTICE: THIS SYLLABUS IS SUBJECT TO CHANGE BY THE INSTRUCTOR.