Copenhagen Marketing at Bull Riding Events:
New Limits, New Strategies
5th National Summit on Smokeless & Spit Tobacco
September 21, 2009
Andrea Craig Dodge
Project Director
We will cover:

What tobacco sponsorship of outdoor events looks like

Recent changes: A settlement between the
California Attorney General’s office and the US
Smokeless Tobacco Company (USSTC) that affects
brand name sponsorship of Professional Bull Riders,
Inc. events

Future changes? Altria’s acquisition of USSTC: how
is Altria’s corporate culture affecting tobacco
marketing at outdoor events now, and what it might
look like in future