A Study of Client Services in Australian and New Zealand Courts, Meeting the Needs of Court Users Whilst Supporting Service Providers Abstract. Client service is an integral part of court administration. It is expected that different courts with different jurisdictions and their different stakeholders may place different emphasis on the role that client service plays in the way the court operates. The research literature on service quality makes it clear that whilst there is perceived to be a direct relationship between how service organizations treat their client service staff and the quality of the service experienced by their clients it also makes it clear that this is by no means a simple or direct relationship [Schneider and White, 2004]. The marketing and service management research literature also highlight the wide range of other factors that have been found to influence the effectiveness of service organizations. This includes, but is not limited to, the attitude and competency of service staff, the ways in which services are delivered, where they are delivered, and the strategies, structures and systems that service organizations use to support these processes. All four objectives of the Court Safety Project readily lend themselves to an examination of the impact, planned and actual, that client services are seen to have on how lay court users experience the court system. This study looks at client services in a select number of Australian and New Zealand courts that deal with family-related matters. The study seeks to compare and contrast client support services across these courts in terms of the types of services that are delivered, how they are delivered, what things work, what things have the most impact in meeting user requirements and what the trends are for continuous improvement in service delivery in the foreseeable future. The results are expected to complement the Court Safety Project’s core findings about how users perceive courts in terms of people, places and processes. Study Objectives The Study of Client Services in Australian and New Zealand Courts, Meeting the Needs of Court Users Whilst Supporting Service Providers (hereafter titled the Client Services Study) is being undertaken amongst five organizations that are partners to the Court Safety Project. These are the Magistrates’ Court of Victoria; the Courts Administration Authority of South Australia, The Department of the Attorney General, Government of Western Australia; the Family Court of Australia and the Ministry of Justice, Government of New Zealand. The Client Services Study has four formal objectives. The first is to describe client service policies, processes and practices that may affect safety and security for lay clients and staff. The second is to document the nature and type of the client services provided by courts that potentially impact on lay client and staff safety. The third is to identify policies, processes and practices associated with safer (or unsafe) court environments. The fourth is to identify trends and developments in the nature, type and delivery of client services in courts involving family-related matters that have the potential to impact upon the extent to which these services are seen to be effective in continuing to contribute to safer court environments. This Study is designed to complement the Court Safety Project. 1 The Court Safety Project entitled ‘Fortress or sanctuary? Enhancing court safety by managing people, places and processes’, and known by the abbreviated title of the ‘Court Safety Project’ itself has four objectives, presented below and depicted visually in relationship to the Client Services Study in Figure 1: 1. To identify actual and perceived safety needs of court user communities (‘stakeholders’). 2. To identify the features of court processes, practices and designs that contributes to safer court environments. 3. To measure the impact of changes to court processes, practices and designs on the safety of court environments. 4. To develop best practice guidelines for improving the safety environments of courts. Figure 1 – Court Safety Project Aims Court Safety Project Objective 1 - Court Safety Project Objective 2 - User needs Things that work Court Safety Project Objective 3 – Court Safety Project Objective 4 What has the most impact Link 1 Improvements Link 2 Link Link 3 4 Client Services Study All four objectives of the Court Safety Project readily lend themselves to an examination of the impact, planned and actual, that client support services are seen to have on how lay court users experience the court system. The Client Services Study looks specifically at client support services in terms of the types of services that are delivered, how they are delivered, what things work, what things have the most impact in meeting user requirements and what the trends are for continuous improvement in service delivery in the foreseeable future. 2 Research Purpose and Research Questions The Client Services Study is seen to have three research purposes as depicted in Figure 2 below. These are to identify service improvements that link directly or indirectly to lay clients and staff feeling safer whilst at court; to document trends and developments in the types of services being delivered and how they are being managed within and between partner organizations; and how this information might be seen to contribute to ‘best practice’ for facilitating safer court environments from a ‘client service’ perspective. Figure 2 A Study of Client Services in Courts Meeting the Needs of Court Users AREAS OF QUESTIONS RESEARCH PURPOSE Main features of the key services offered by the partner organization Specific courts and services within courts that relate to (i) family-related court matters and (ii) lay clients and staff feeling safer whilst at court Service improvement that links directly or indirectly to lay clients and staff feeling safer whist at court [planned and actual] Key service improvements that directly or indirectly should make lay clients and staff feel safer whilst at court Trends and developments known of or foreseen in services – within particular familyrelated courts or courts within the partner organization Input to development or refinement of best practice for improving the safety environment of courts from a ‘service perspective’ Trends and developments in services [basis to compare and contrast policies and practices within and between partner organizations] How do we know if a particular service or array of services are being effective (measuring impact) The Study Process All courts amongst the partner organizations of the Court Safety Project are being encouraged to participate in the Client Services Study. The first step that has been taken has been to pilot the Study approach by focusing on two of five partner organizations, the Courts Administration Authority of South Australia and the Family Court of Australia. The study process piloted so far has involved analysing and summarising the contents of the partner organisation’s web sites and most recent annual reports, with specific reference to information on client support services. This information has then been modelling in terms of key service features; service features related to safer court environments and service initiatives and service-related issues that may impact on the future delivery of client support services. These documents 3 have been provided to partner organization representatives and refined after a phone or face-to-face interview. Interviews have been held with Mr. Mark Stokes, the Sheriff of the Courts Administration Authority of South Australia and Mr. Simon Kelso, A/g Manager, HRM and Executive Adviser, Client Services, from the Family Court of Australia. Once feedback from these representatives on the information collected on their organizations has been received and feedback obtained from the Third Justice and Environment Conference, on the basic study approach, it is proposed that the remaining three court organizations that are partners to the Court Safety Project will be approached in a similar manner. It is expected that the data collection phase of the study will be completed by the end of June 2010. Preliminary Observations It should be noted that the versions of the maps presented in this paper have yet to be validated with the relevant partner organisation representatives so any interpretation placed upon them needs to be qualified. The Map of Service Features for the Courts Administration Authority (CAA) is illustrated in Figure 3 below. It is understood that family-related matters are handled by all courts within the CAA portfolio to varying degrees depending upon the nature of each court and its jurisdiction. Figure 3 indicates a range of continuous improvement initiatives relating to the client support services offered by different courts to support improved access to judicial services. There is a clear emphasis on the improved use of technology and ensuring court staffs are better trained for their demanding roles. Figure 3 Map of Service Features As at 14 May 2010 A range of support programs are run for the indigenous community, the youth and those with drug dependence Shopfront and call centre staff and the Sheriff’s Officers are better trained to deal with difficult client matters Education of stakeholders is a major theme with significant benefits for the judiciary and the community Some innovative aspects of the CAA central web site (e.g. single site for access to all courts and jurisdictions, on-line court tours, user guidance material using U Tube) Courts Administration Authority of South Australia Technology is being used to improve remote access to the judicial process (e.g. video camera) and to improve document transmission and management (e.g. electronic lodgement, E-trial, digital court reporting) A range of transactional (e.g. on-line payment, online lodgement of court documents) and relational services (care and protection meetings, community meetings by Aboriginal Justice Officers) are offered to court users Technology is being used to improve business processes (e.g. Ecommerce, digital recording) and safety (e.g. video camera to protect vulnerable witnesses or to minimise movement of prisoners) Increase in quasi professional and professional staff (e.g. Aboriginal Justice Officers in remote areas; Social Workers in Coroner’s court) 4 Figure 4 provides a map of service features seen to be related to safer court environments amongst the courts in the CAA portfolio. Figure 4 MAP OF SERVICE FEATURES RELATED TO SAFER COURTS 14 May 2010 STAFF TRAINING AND DEVELOPMENT STAKEHOLDER EDUCATION E.G. Judiciary meetings with remote community members; use of ‘out doors’ court; Aboriginal Justice Officers, Care and Protection Meetings E.G. Shopfront staff, call centre staff, Sheriff’s Officers appropriately training to do the job not learning on the job. Courts Administration Authority of South Australia IN-HOUSE SECURITY STAFF TECHNOLOGY E.G. Video conferences to improve remote access, minimise prisoner movements, protect vulnerable witnesses, on-line payment system to minimize need for lay court users traffic in the court house) E.G. Enhanced flexibility; more influence over selection, training and conduct Stakeholder education is seen to be a two-way process of the judiciary actively engaging with and educating community representatives in a number of different ways and as a consequence the judiciary themselves being made more aware of how to adapt their processes to the special requirements of vulnerable client groups in particular communities (e.g. remote, indigenous, youth). Skills training amongst shopfront staff, call centre staff and security staff from the Sheriff’s Office, particularly relating to dealing with difficult clients, was seen to lead to safer and more efficient court environments. The improved use of a wide range of technology has and continues to offer a variety of ways of reducing risk, improving access and improving the efficiency of certain court processes. Finally the multi-skilling of Sheriff’s Officers in prisoner security, court management and precinct security offers the CAA greater flexibility when it is required to supplement the utilization of security contract staff in special circumstances. Figure 5 illustrates a range of service-related initiatives and issues relating to the CAA portfolio. One interesting feature is the perceived shift in how service is viewed at a number of different levels within the courts. Another is the potential impact that 5 economic constraint is likely to have in expanding the utilization of technology in service delivery. The third is a perceived `missing link’ between employee attitude surveys and customer satisfaction surveys. Schneider stated “most service organizations, separate their employee ‘attitude’ research from the customer ‘opinion’ research”, [Schneider, 1980, p56]. This appears to be true in practice. Figure 5 MAP OF SERVICE-RELATED INITIATIVES & ISSUES 14 May 2010 Organizational culture and climate How Service is Viewed Employee attitudes Perceived shift in ‘mind set’ from a focus on prevention and protection to one that accommodates an interest in the quality of service Educating stakeholders and building employee skills can help change the Org. culture and climate A staff attitude survey conducted and another is planned Courts Administration Authority of South Australia HRM support How service quality is measured Issues include person/job fit; skills development; dealing with enforced cut backs and job loses and not letting T&D being an ‘easy’ savings target Customer satisfaction feedback obtained in a variety of ways Where it is delivered Operational management issues A range of issues including strategy development in a time of financial constraints; continued investment in technology improvement; ensuring business Technology being used to improve accessibility processes are redesigned before being computerized and safety Initiatives to improve remote accessibility How it is delivered Targeting and tailoring services to meet client needs A similar set of maps have been prepared for the Family Court of Australia. Figure 6 provides a map of the key service features. This indicates a clear integration of client service into strategy, governance, structure and organizational systems. 6 Figure 6 Map of Service Features As at 21 April 2010 The Court’s goal is to deliver excellence in service A Commonwealth Courts Portal provides e-filing. There is free web-based access to information about cases before Commonwealth Courts. The Court has a number of strategies for strengthening its partnerships with clients and other stakeholders in the family law system Service excellence is part of the Court’s Mission Statement Family Court of Australia One of the Court’s four programs of work involves the ‘provision of effective and efficient client services’ The Court gathers user satisfaction survey data on an regular basis The court has an Executive Director responsible for client services A variety of service delivery improvements have been/are being trailed and rolled out nationally [e.g. Living in Harmony Project is a community-driven educational intiative]. Registries are operated in 19 sites around Australia and a national call centre is in Sydney Client service staff prepare ‘safety plans’ for clients perceived at risk of family violence whilst at court New service improvements [e.g. the Magellan Case Management System] are piloted and comprehensively evaluated before rolled out national The Court reports on resources uses for client services [i.e. Approx. 19% of variable costs in 2007/08] A distinct feature of the Family court appears to be the manner in which service is seen as integral to the mission, vision, values, strategies, structures, policies and practices of the organization. Figure 7 provides a map of services directly or indirectly related to safer court environments. Figure 7 Physical Security Arrangements The Safety Plan A protocol for shopfront and call centre staff to discuss with lay clients about the perceived risk of family violence whilst they are at court The Family Court of Australia Integrated Client Service Development Program The introduction of screening equipment reduced the potential for incidence of a violent nature in the court house Redesign of Shopfronts to make them more user friendly The implementation of an organisation wide training program of shopfront and call centre staff in client service knowledge and skills helped to shift the culture from a process focus to more of a focus on service quality Enhanced physical security in Commonwealth Court Buildings made it possible to redesign registry shopfronts to be more user friendly The Family Court representative spoke about the double benefit of the introduction of enhanced physical security in the Family Courts. Once staff were able to rely on this security they were more amenable to the redesign of shopfront areas to make them 7 more user friendly which in turn enables them to provide more effective support for their clients. In this way security and service are seen to be inter-twined. A related initiative was the introduction of the Integrated Client Service Development Program which dealt with building capability amongst client service support staff across the Court’s 19 service locations. Finally the Family Court introduced a safety planning protocol which requires shopfront and call centre staff to engage with clients about perceptions of the potential for risk of family violence whilst they are at court and to ensure this is passed on to the relevant officers within the court. Figure 8 provides a map of service-related initiatives and issues. Figure 8 MAP OF SERVICE INITIATIVES AND RELATED ISSUES 17 May 2010 How Service is Viewed Organizational culture and climate Service is an integral part of corporate culture Employee attitudes A shift has occurred from an output to an outcome culture noticeable from early 2000 onward The recent establishment of a single integrated service arrangement for the Federal Court, Federal Magistrates Court and Family Court has impacted on staff attitudes The Family Court of Australia Change fatigue is being experienced How service quality is measured Last client satisfaction survey conducted in 2004, another one likely in next 18 months The organisation is using the Court Excellence Framework to self assess where further improvements in service delivery can be made Where it is delivered HRM support Currently perceived to be a bit ‘out of alignment’ and struggling to keep up with the pace of change arsing from the recent reorganization Operational management issues Still meeting service targets set several years ago New industrial agreement about to be voted on that has not been too well received in some areas; job loses due to restructuring and efficiency dividend to contend with Restructuring has been a major change initiative How it is delivered The challenge of ongoing fiscal constraint. Major technology improvements in electronic Stakeholders have a strong interest in the document management status quo being maintained The introduction of enhanced security has enabled shopfront designs to be made more accessible and friendly Need to take stock and consolidate gains made in the last decade Some of the key themes that emerged that may impact on the future of service support within the court were the recent amalgamation of client support services amongst the Federal Magistrates Court the Federal Court and the Family Court. This in conjunction with fiscal constraints is seen to have a progressive impact on staff moral which may in turn lead to an impact on service effectiveness if not checked. Trends in the Field of Service Research Over the last forty years there has been a growing recognition of the complex nature of the range of factors influencing the service encounter from the perspective of the service provider and the client. Figure 10 below identifies some of the types of antecedents studied that have been found to influence service provider attitudes and 8 the consequences that flow from the service encounter from a client and service provider perspective. The antecedents studied have included organisational culture and climate; HRM policies and practices; perceived organisational support; organisational justice; trust and leadership. Antecedents directly linked to the service provider’s job that have also been found to have an effect on the service provider attitudes and service behaviour include contact frequency, level of independence, role stress and emotional labour. The consequences of these factors influencing service providers and their clients that have been studied include prosocial behaviour [i.e. the phenomenon of people helping others with no thought of reward], job satisfaction, organisational commitment, task and contextual performance, and loyalty as well as other work-related behaviours such as staff turnover and absenteeism [Wetzels, de Ruyter, and Lemmink, 2000]. Figure 9 Antecedents and Consequences of the Service Encounter ANTECEDENTS SERVICE ENCOUNTER CONSEQUENCES SERVICE PROVIDERS Antecedents to customer service employee attitudes and behaviours include: Perceived wellbeing (POS) Perceived fairness (Org. Justice) Culture and climate HRM policies and practices Trust Leadership Work unit cohesiveness Organisational identification Role stress (conflict & ambiguity) Emotional competency and emotional labour Relational Transactional Service Provider Client/ Customer Prosocial Behavior Task Performance (in-role) Contextual Performance (extra-role) Commitment Job Satisfaction Other Work Related Behaviors CUSTOMERS/ CLIENTS Satisfaction Loyalty Participation Organisational effectiveness SERVICE QUALITY Source: Wetzels M., De Ruyter K., Lemmink J., [2000]. Antecedents and Consequences of Service Quality in Business to Business Services. In T.A. Swartz and D. Iacobucci [Eds.], Handbook of Services Marketing And Management, [pp 343-370], London Sage Publications This research service management is complex, dynamic and situational specific. What is lacking from this is a holistic framework which can be used to examine the presence and strength of a range of related factors operating to influence the effectiveness of the service encounter. A strong feature of service research over the last forty years has been the relationship between internal factors influencing the service experience and the way in which customers or clients perceive that experience [Schneider and White, 2004]. The service profit chain developed by Heskett et al, in 1994 is still cited as the rationale for why service organizations should focus on how they treat their service staff. Figure 9 below shows the relationship conceptualized in the service-profit chain. 9 Figure 10 The Service Profit Chain Workplace Design: *Job Design *Selection and Development *Reward and Recognition *Tools/Resources Operations: Customer: *Quality Improvements *Productivity Improvements * Satisfaction *Loyalty Revenue Growth Service Value Employee: Profitability *Loyalty *Productivity & Quality Output *Service Quality *Capability *Satisfaction Source: Heskett et al, [1994]. Putting the service profit chain to work, Harvard Business Review Cited in Schneider B., White S.S., Service Quality, Research Perspectives, [p145] California, Sage Publications The main limitation of this framework is it is based in the private sector where there are perceived to be a wider range of incentives to create both extrinsic and intrinsic motivation amongst service providers. Perhaps the most prominent shift in academic and research thinking in relation to service has been the introduction of the concept of service-dominant logic [Vargo and Lusch, 2004, 2009]. In its essence this is about changing the perspective and the language used to describe the service concept moving away from the predominant product-dominant logic that has underpinned marketing research and practice for decades (i.e. the service-profit chain). A model entitled the service dominant logic triangle tries to capture the essence of this perspective [Figure 11 below refers]. Figure 11 The Service-Dominant Logic Triangle USERS AND STAKEHOLDERS EXTERNAL EXTERNAL Interaction - cocreation of meaning and experiences SERVICE VALUE Interaction communication of the value proposition THE ORGANIZATION EMPLOYEES INTERNAL Interaction enabling meaning and experience Source: Brodie R.J., Glynn M.S., Little V., [2006]. The service brand and the service-dominant Logic: missing fundamental premise or the need for stronger theory. Marketing Theory, 6, 363-379 Warnaby G., [2009]. Towards a service-dominant place marketing logic. Marketing Theory, 9, 403-423 10 This schema conveys that service value is an outcome of the interaction between service provider, service user and other relevant stakeholders, and the service organisation. It is based upon the central premise that while the service organization can unilaterally communicate a service value proposition, service value itself is cocreated involving partnership between the service provider and service user. Further it conceives that interaction between service organization and service employee to be central to that value creation process. Evolution of thinking about service-dominant logic has led to its exponents establishing ten fundamental premises of servicedominant logic which can be summed into five distinguishing factors; the unit of exchange; the role of goods; the role of the customer; determination of the meaning of value; and firm-customer interaction. Whilst these changes in thinking about service are interesting and potentially relevant to the Client Services Study they don’t help us understand, from a systems perspective, how organisational effectiveness is being influenced by changes in the way in which courts think about and manage their array of client services. Accepting that there are a wide range of factors influencing the perceived value of services that any service organization may deliver a multi-dimensional and potentially a multi-level approach is needed. A conceptual framework is being used to guide the enquiry process of the Client Services Study that has been developed from the research literature. Figure 12 below provides a visual representation of this framework. Figure 12 THE SERVICE VALUE PROPOSITION SOCIETAL VALUES, ORGANISATIONAL CULTURE AND CLIMATE [Perceptions] SERVICE QUALITY – [How well] SERVICESCAPE [Where] SERVICE DOMINANT LOGIC FUNDAMENTAL PRINCIPLES [Meaning and experience] STAFF ATTITUDES AND WORKRELATED BEHAVIOURS [Individual and shared] SERVICE VALUE STRATEGIC HUMAN RESOURCE MANAGEMENT [Support] SERVICE OPERATIONS MANAGEMENT [Strategy, systems structure, staffing] SERVICE DELIVERY (What and how) This framework integrates a number of the different strands and different approaches to research about marketing and service management. No attempt has been made to 11 show the complex inter-relationships between each of these elements but it is acknowledged that they are many and varied. The author’s own PhD study will focus on how staff attitudes and work-related behaviours influence service outcomes as well as how to measure service quality from the service provider’s perspective. The Client Services Study is predominantly focussed on service delivery but also takes into account the other dimensions of this framework. The framework has so far proven quite robust as a basis of semi-structured interviews with partner organisation representatives about trends and developments in client services. Some of the references that support each of the framework’s dimensions include: Service Culture and Climate – Schneider, 1980; Kopelman et al, 1990; Schneider and White, 2004; Schulte et al., 2009; Safety Culture and Climate - Zohar, 1980; Guldenmund 2000; Cooper, 2000; Carr et al., 2003; Wiegmann et al., 2004; Clarke, 2006; Service-Dominant Logic - Vargo and Lusch, 2004, 2009; Lusch and Vargo, 2006; Employee attitudes and service performance - Sergeant and Frenekel, 2000; Allen and Grisaffe, 2001; Malhortra and Mukherjee; Strategic Human Resource Management – Ferris et al., 1998; Ostroff & Bowen, 2000; Lepak et al., 2006; Wasti et al., 2009; Chuang and Laio, 2010; Service delivery - Heskett et al., 1994; Hartline and Ferrell, 1996; Keefe et al., 2008; Johnson & Ashforth, 2008; Mayer et al., 2009; Service Operations Management – Alford, 2009; Servicescape,- Bitner 1990, 2000 and Wagner, 2000; and Service Quality; Schneider 2004. Next Steps Subject to feedback from partner organisation representatives from the CAA and the Family Court, feedback from Chief Investigators associated with the Court Safety Project and from the Third Justice and Environment Conference, the Client Service Study will proceed to focus on collecting data from the three designated remaining partner organisation’s websites and annual reports, and through conversations with partner organisational representatives. This process will be used to model the particulars of each organisation’s approach to client services and then to analyse the patterns that appear to create safer court environments for lay court users and staff from a client service perspective. Some preliminary observations and questions that have been identified from the research process thus far are presented below. These are put for the purpose of discussion at this conference. 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