SAMPLE CAREER MARKETING PLAN
Professional Objective: Senior Corporate Finance Director/Treasurer
Contribute to the financial guidance and success of a large company. Lead and execute capital market and
treasury activities as well as financial and business transactions. Provide exceptional reporting to key
stakeholders and senior management. Provide financial analysis and support of new business
opportunities, business process development and improvement. Evaluate and communicate business unit
and company-wide financial information through assessment of ongoing financial performance with
forecasts, budgets, and reports.
Positioning Statement
Recent graduate of top MBA with work experience at prominent Wall Street firms Goldman Sachs and
Citigroup in investment banking and treasury transactions. Excelled at financial structuring and analysis
and in delivering high value solutions to organizations. Demonstrated ability to work well independently
and as a team member and interact with all levels of staff and management. Enjoy solving problems and
identifying key issues and relationships from a diverse set of data.
Competencies/Strengths
Financial Analysis/Research
Modeling company financials
Cash management techniques
Valuations
Budgets, cash flow analysis Credit transactions Company/ Industry
Analysis
Scenario/Sensitivity
Analysis
Organizational Abilities
Effective written and verbal communication skills
Supervising analytical projects and staff
Presentation skills
Project management
Coordination and completion
Establishing and meeting deadlines
Problem Solving
Project completion
Gathering and analyzing
Identification of key issues, objectives and relationships
Development of solutions and plan for implementation
Attributes
Goal-directed nature
Excellent interpersonal skills
Team player and
Leader
Energy & enthusiasm
Target Market
Geographic:
Washington D.C., Maryland, Virginia, North Carolina, South Carolina, Georgia—Metropolitan areas or
academic centers
Types of Industries:
Healthcare (including pharmaceutical), Retail/Consumer, Media/Telecom
Size of Organization:
Fortune 1000
Company has large finance department that involves broad areas of finance
Organizational Culture:
Atmosphere where collaboration and information sharing and high standards are prized and rewarded.
Culture respects a balanced lifestyle
Target List
Healthcare
GlaxoSmithKline
Quintiles
Trigon Healthcare
Coventry
Healthcare
Anthem
Retail/Consumer
Williams-Sonoma
Ukrop’s
Circuit City
Home Depot
Lowe’s
Media/Telecom
Clear Channel
Media General
BellSouth
Washington Post
Discovery
Communications
__________’s CAREER MARKETING PLAN
PROFESSIONAL OBJECTIVE:
Positioning Statement
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Target Market
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Organizational Culture:
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