How have the plastics industry responded to restrictive legislation about the use of plastic. There are many participants in the plastics industry and the response has predictably run the gamut of possible responses. I would categorize their response in two “buckets”: 1. Defensive 2. Helpful On the defensive side companies have: 1. Run ad campaigns touting the benefits of plastic v. paper and cardboard. Some of the benefits are – lighter weight, ability to recycle, durability, water resistance 2. Litigated against laws restricting plastics use (bag laws) and restrictions on plastic making chemicals. 3. Attacked competing products (cardboard) On the helpful side they have: 1. Helped institute recycling programs 2. Reduced the plastic used in products by better engineering 3. Offered alternative products that are BPA free.