Audience Analysis Worksheet

Audience Analysis
Who will be listening to your presentation? Check all that apply.
 Peers
 Superiors
 Subordinates
 Strangers
What do they expect you to talk about?
“SMART” Classroom: Distance Education
What general characteristics do you know about the audience?
Age: Variety of ages (faculty and students)
Gender: Male and Female
Education: Undergraduate, postgraduate, including Ph. Ds
Experience with topic: Knowledgeable professors, less knowledgeable
What does your audience need to know about the topic? Check and explain all that apply.
 General background or overview: Distance Education gives one the
opportunity to take classes either by
TeleCourse, Internet, or
 Details: There is a training course involved before anybody is
allowed to use the “SMART” classroom. (30-60 min.)
 Cost estimates: McLane’s donated $20,000 per “SMART” classroom.
There are currently six classrooms in use with one being
fully functional.  ($35,000 worth of equipment)
 Other: This increases the students understanding that you do not
have to take classes in a lecture environment if you do not
want to.
How will your listeners use this information? Check and explain all that apply.
 Make decisions: Our presentation gives the listeners the
to take a class that they would not be able to enroll in
without this option.
 Perform a task
 Form an opinion
 Increase understanding: Our
objective was to better inform the audience
about what is available when deciding to take
Distance Education classes.
 Other: We wanted to make students more aware of the facilities that
are now available when taking these kind of classes.
(Holland High School, TC at Cameron, TC at Taylor)
What are your audience’s biggest concerns or objections? Check and explain all that apply.
 Too expensive: These classrooms cost a lot for the components and
materials that are involved with allowing the teachers
to use the best equipment available for teaching the
 Too difficult
 Other
What do you want your audience to think, know, or do as a result of this presentation?
Our objective was to try to give the audience a better understanding
for the purpose and implementation process of the “SMART”