Business Data Communications,
Fourth Edition
Chapter 14: E-Business Applications and the
Business Data Communications Industry
Learning Objectives
• Describe the effect of e-commerce on
information technology (IT) departments
• Define the purpose of an application
service provider
• Identify problems that can occur when
businesses conduct transactions over the
Internet
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Learning Objectives
• Describe the changing attitude toward
customers by businesses using the
Internet for e-commerce
• List e-commerce standards
• Describe the use of intranets and
extranets for e-commerce
• Describe the elements of groupware used
to make groups more productive
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Introduction
• Business data communications industry is
constantly changing
• Wide variety of clients used in networks
– Clients, servers, telephones, PDAs
• New problems and issues exist in ecommerce
• Intranets, extranets, groupware are new
issues to address
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The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Network technicians and managers work in IT
– Install and maintain the technology
– Third era of IT – use of Internet as network of
choice
– Small businesses must compete with large
businesses with use of technology
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The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Application Service Provider (ASP)
• Helps small companies compete in global market
– Provide development of applications
– Independent Software Vendor (ISV)
• Provides Web-enabled applications
– Network service provider or Internet service
provider needed for Internet access
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The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Data Center Provider providers computer
system
– Infrastructure/platform provider supplies
servers
– ASP marketers act as consultants for Webbased businesses
– Companies such as Coca-Cola and small
companies make use of ASP marketers
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The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– IT Department needs to interact with many
departments in e-commerce environment
• Shared knowledge is important
• IT managers must understand how the company
works
• Need to understand the flow of data throughout the
company to make e-commerce work
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The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Hardware requirements are different
• Palm Pilot
– Uses Palm OS which must interact with network and
Internet
• Smart Pagers
• Palm-size PCs
• Windows CE easy to incorporate into corporate
network, based on Windows
• Epoc is new hand-held OS
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The Impact of E-Business on
Data Communications
• E-Business and Information Technology
– Hand-helds used as personal information
management tools
• E-mail
• Sales-force automation
• Customer relations
– Connections to corporate network
•
•
•
•
Cradle
Direct connection
Wireless connections
Software
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The Impact of E-Business on
Data Communications
• E-Business for Business
– B2B is new watchword in business journals
– Companies need to communicate
electronically
• G5 Messaging E-accounting initiative
• Problems with legality of electronic documents
– Problems with accuracy of data
• Data warehousing causes large amount of data to
be stored
• Data cleansing used to get rid of bad data
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The Impact of E-Business on
Data Communications
• E-Business for Business
– Applications
•
•
•
•
•
GlobalNetXchange
Worldwide Retail Exchange
Covisint
Financial services
Epylon.com for Education
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The Impact of E-Business on
Data Communications
• E-Business for Consumers
– Consumers are now involved in e-commerce
– Information is gathered about the customers
by the Web-based business
– Customer Resource Management software
collects and stores customer information
– Preferences are tracked
– Example is frequent flyer plans
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The Impact of E-Business on
Data Communications
• E-Business for Consumers
– Determination of why on-line shopping cart is
abandoned
• Intelligent agent does analysis of potential sale
– IT Department must allow access by
customers to company applications
– Security a big issue
– Consumer-centric business
• Centered on the needs of customers
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The Impact of E-Business on
Data Communications
• Interactive Television (ITV)
– MSN TV used for Internet access without
computer
• Formerly WebTV
– ITV is newest way to access the Internet
•
•
•
•
Open TV
Send e-mail
Surf Internet
Chat
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The Impact of E-Business on
Data Communications
• Interactive Television (ITV)
– Electronic Programming Guide
• First phase of ITV
– Enhanced TV
• Next phase toward ITV
– Total ITV
• Full implementation of ITV
– Advertisers very interested in ITV
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Standards
• Wireless Technology
– Advanced Mobile Phone Service (AMPS)
• Uses FDMA
• One subscriber can use one channel at a time
– Time Division Multiple Access (TDMA)
• AKA Digital-AMPS or North America TDMA
• Uses time slots
• Multiple subscribers on transmission line
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Standards
• Wireless Technology
– Code Division Multiple Access (CDMA)
• Uses Spread Spectrum Technology
• Code assigned to each segment
– Cellular Digital Packet Data (CDPD)
• Based on TCP/IP
• AKA Wireless IP
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Standards
• Wireless Technology
– Global System for Mobile Communications
(GSM)
• European version of TDMA
– International Mobile Telecommunications
2000 (IMT-2000)
• Third generation of wireless technology
• Network access through satellite and terrestrial
systems
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Standards
• Wireless Technology
– Wireless Application Protocol (WAP)
• How wireless devices access the Internet
• Internet Relationship Management (IRM) used to
integrate this technology into business strategy
• Need to integrate all types of technology
• Other Standards
– G5 Messaging E-accounting initiative
– AKA Any-to-Any Invoicing
• eBIS and BizTalk software have been developed
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Intranets and Extranets
• Intranet
– Provides internal access to company
documents
– Not open to the public
– Uses Web technology
• Extranet
– Links company’s business to its partners
– Uses Web technology
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Groupware
• Facilitates communication among people
– E-mail
– Videoconferencing
– Chat
– Collaborative writing systems
– Drawing programs
• Computer-Supported Cooperative Work
– Study of how groups interact
– AKA eCollaboration
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Groupware
• Real-time Groupware
– Whiteboard
– Videoconferencing
– Chat
– Decision Support Systems
• Used for brainstorming
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Groupware
• Asynchronous Groupware
– Allows groups to interact at different times
– E-mail
– Newsgroups and mailing lists
– Workflow systems
– Group calendar
– Collaborative writing systems
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Summary
• New challenges for IT
department because of
e-commerce
• New types of hardware
need to be integrated
into the network
• Accounting edocuments can be a
problem on different
networks
• Customer is the main
focus of many Web
sites
• Information is
gathered and saved
about consumer
shopping habits
• Interactive TV is the
latest technology for
accessing the Web
without a computer
• Standards exist for
the new technologies
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Summary (Continued)
• AMPS, TDMA, CDMA, CDPD, GSM, IMT2000, and WAP are wireless standards
• Intranets are for internal use, while
extranets are for external contacts
• Groupware can be used for either real
time or asynchronous group work
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