Biological Sciences Department
SUNY Cortland
P.O. Box 2000
SUNY Cortland Alumni News
Cortland, NY 13045
Biological Sciences Department
Newsletter Date
MAILING LABEL
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Volume 1, Issue 1
PERSON’S NAME
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ADDRESS
CITY/STATE/ZIP
Inside Story 2
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Biological Sciences
Department
SUNY Cortland
P.O. Box 2000
Cortland, NY 13045
Phone
607-753-2715
Fax:
607-753-2927
Email:
department@cortland.ed
u
We’re on the Web
Visit us at:
cortland.edu/biology
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About Our Department
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Conservation Biology: A Growing Field
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lists. You might consider
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newsletter. This could be anyone
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Inside Story 7
employees or people interested in
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your service.
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Faculty News
The purpose of a newsletter is to
provide specialized information to a
targeted audience. Newsletters can
be a great way to market your
product or service, and also create
credibility and build your
organization’s identity among peers,
members, employees, or vendors.
First, determine the audience of the
newsletter. This could be anyone
who might benefit from the
information it contains, for example,
employees or people interested in
purchasing a product or requesting
your service.
You can compile a mailing list from
business reply cards, customer
frequently you publish the
newsletter and its length.
information sheets, Business
cards collected at trade shows,
or membership lists. You might
consider purchasing a mailing
list from a company.
If you explore the Project
Gallery, you will find many
publications that match the style
of your newsletter.
Next, establish how much time
and money you can spend on
your newsletter. These factors
will help determine how
frequently you publish the
newsletter and its length. It’s
recommended that you publish
your newsletter at least quarterly
so that it’s considered a
consistent source of information.
Your customers or employees
will look forward to its arrival.
SUNY Cortland Alumni News
SUNY Cortland Alumni News
Faculty News
Award Winners
One benefit of using your newsletter
as a promotional tool is that you can
reuse content from other marketing
materials, such as press releases,
market studies, and reports.
While your main goal of distributing
a newsletter might be to sell your
product or service, the key to a
Caption describing
picture or graphic.
successful newsletter is making it
useful to your readers.
Calendar
One benefit of using your newsletter
as a promotional tool is that you can
reuse content from other marketing
“To catch the
reader’s attention,
place an interesting
sentence or quote
from the story
A great way to add useful content to
this newsletter is to develop and
write your own articles, or include a
about a variety of topics but try to
Much of the content you put in your
website. Microsoft offers a simple
way to convert your newsletter to a
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newsletter can also be used for your
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way to convert your newsletter to a
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convert it to a website and post it.
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website and
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find “filler” articles by accessing the
World Wide Web. You can write
about a variety of topics but try to
Page 2
You can compile a mailing list from
business reply cards, customer
information sheets, Business cards
collected at trade shows, or
membership lists. You might consider
If you explore the Project Gallery,
you will find many publications that
match the style of your newsletter.
Next, establish how much time and
money you can spend on your
newsletter. These factors will help
determine how frequently you publish
your newsletter at least quarterly so
that it’s considered a consistent
source of information. Your
customers or employees will look
forward to its arrival.
Your headline is an important part of
the newsletter and should be
considered carefully.
In a few words, it should accurately
represent the contents of the story
and draw readers into the story.
find “filler” articles by accessing the
keep your articles short.
newsletter can also be used for your
your service.
product.
useful to your readers.
who might benefit from the
purchasing a product or requesting
finished
writing
newsletter,
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employees or people interested in
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publication.
when you’re
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picture or graphic.
website. Microsoft offers a simple
a newsletter might be to sell your
Scholarships
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members, employees, or vendors.
Much of the content you put in your
market studies, and reports.
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find “filler” articles by accessing the
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While your main goal of distributing
credibility and build your
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product or service, and also create
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keep your articles short.
provide specialized information to a
be a great way to market your
special offer that promotes a new
about a variety of topics but try to
purchasing a mailing list from a
targeted audience. Newsletters can
calendar of upcoming events or a
World Wide Web. You can write
The purpose of a newsletter is to
keep your articles short.
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and make it distinctly Cortland. Your annual gift helps define a Cortland
education for every student, every day. An investment in honor of our students
will have a positive impact on their future and that of Cortland.
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