Women’s Basketball
Newsletter Date
Volume 1, Issue 1
Individual Highlights
Last Second Shot Beats SUNY Plattsburgh
The purpose of a newsletter is to
provide specialized information to a
Inside Story
2
targeted audience. Newsletters can
Inside Story
3
product or service, and also create
Inside Story
4
Inside Story
5
Inside Story
6
Inside Story
7
Last Story
Special Interest
8
Articles
be a great way to market your
credibility and build your
organization’s identity among peers,
members, employees, or vendors.
First, determine the audience of the
newsletter. This could be anyone
who might benefit from the
information it contains, for example,
employees or people interested in
your service.
You can compile a mailing list
from business reply cards,
customer information sheets,
Business cards collected at trade
shows, or membership lists. You
might consider purchasing a
mailing list from a company.
If you explore the Project Gallery,
you will find many publications
that match the style of your
newsletter.
purchasing a product or requesting
Add a highlight or
your point of interest
here
Add a highlight or
your point of interest
here
Add a highlight or
your point of interest
here
Player News
The purpose of a newsletter is to
provide specialized information to a
targeted audience. Newsletters can
be a great way to market your
product or service, and also create
credibility and build your
organization’s identity among peers,
members, employees, or vendors.
First, determine the audience of the
newsletter. This could be anyone
who might benefit from the
information it contains, for example,
employees or people interested in
purchasing a product or requesting
your service.
You can compile a mailing list from
business reply cards, customer
information sheets, Business cards
collected at trade shows, or
membership lists. You might consider
purchasing a mailing list from a
company.
If you explore the Project Gallery,
you will find many publications that
match the style of your newsletter.
Next, establish how much time and
money you can spend on your
newsletter. These factors will help
determine how frequently you publish
the newsletter and its length. It’s
recommended that you publish your
newsletter at least quarterly so that
it’s considered a consistent source of
Headline
One benefit of using your newsletter
A great way to add useful content to
as a promotional tool is that you can
this newsletter is to develop and
reuse content from other marketing
write your own articles, or include a
materials, such as press releases,
calendar of upcoming events or a
market studies, and reports.
special offer that promotes a new
While your main goal of distributing
Caption describing
picture or graphic.
product.
a newsletter might be to sell your
You can also research articles or
product or service, the key to a
find “filler” articles by accessing the
successful newsletter is making it
World Wide Web. You can write
useful to your readers.
about a variety of topics but try to
keep your articles short.
Much of the content you put in your
Headline
newsletter can also be used for your
One benefit of using your newsletter
way
to convert
newsletter
to ato
A great
way to your
add useful
content
Web
publication.
when you’re
this newsletter
is So,
to develop
and
as a promotional tool is that you can
materials, such as press releases,
finished
writing
newsletter,
write your
own your
articles,
or include a
convert
it
to
a
website
and
calendar of upcoming eventspost
or ait.
market studies, and reports.
special offer that promotes a new
reuse content from other marketing
“To catch the
reader’s attention,
place an interesting
sentence or quote
from the story
website. Microsoft offers a simple
While your main goal of distributing
product.
a newsletter might be to sell your
You can also research articles or
successful newsletter is making it
World Wide Web. You can write
useful to your readers.
about a variety of topics but try to
product or service, the key to a
find “filler” articles by accessing the
keep your articles short.
here.”
Much of the content you put in your
Headline
Much of the content you put in your
newsletter can also be used for your
website. Microsoft offers a simple
way to convert your newsletter to a
Web publication. So, when you’re
newsletter can also be used for your
website. Microsoft offers a simple
way to convert your newsletter to a
finished writing your newsletter,
Web publication. So, when you’re
convert it to a website and post it.
finished writing your newsletter,
You
canit also
articles
convert
to a research
website and
postorit.
find “filler” articles by accessing the
World Wide Web. You can write
about a variety of topics but try to
Page 2
keep your articles short.
Headline
The purpose of a newsletter is to
collected at trade shows, or
provide specialized information to a
membership lists. You might consider
targeted audience. Newsletters can
purchasing a mailing list from a
be a great way to market your
company.
product or service, and also create
credibility and build your
organization’s identity among peers,
members, employees, or vendors.
First, determine the audience of the
newsletter. This could be anyone
who might benefit from the
Caption describing
picture or graphic.
information it contains, for example,
employees or people interested in
purchasing a product or requesting
your service.
You can compile a mailing list from
business reply cards, customer
information sheets, Business cards
If you explore the Project Gallery,
you will find many publications that
match the style of your newsletter.
Next, establish how much time and
money you can spend on your
newsletter. These factors will help
determine how frequently you publish
your newsletter at least quarterly so
that it’s considered a consistent
source of information. Your
customers or employees will look
forward to its arrival.
Your headline is an important part of
the newsletter and should be
considered carefully.
In a few words, it should accurately
represent the contents of the story
and draw readers into the story.
The C-Club General Athletics Fund
By making an investment in SUNY Cortland athletics and/or women’s
basketball, you can help build the tradition of excellence that leads us
to remarkable achievements. Our teams need your support now more
than ever to inspire confidence, encourage perseverance and
demonstrate true Red Dragon pride.
Please consider making a contribution to SUNY Cortland athletics or
women’s basketball in support of opportunities for our student-athletes.
With your generosity, we can face the competition with pride!
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Women’s Basketball
Continued Story Headline
SUNY Cortland
Athletics Department
Women’s Basketball
P.O. Box 2000
Cortland, NY 13045
Phone
607-753-5788
In a few words, it should accurately
Examples of possible headlines
represent the contents of the story
include Product Wins Industry Award,
and draw readers into the story.
New Product Can Save You Time,
Develop the headline before you
Membership Drive Exceeds Goals,
write the story. This way, the
and
headline will help you keep the story
focused.
materials, such as press releases,
607-753-4929
market studies.
Email:
We’re on the Web
Visit us at:
www.cortland.edu/athletics
as a promotional tool is that you can
reuse content from other marketing
Fax:
yeoman@cortland.edu
One benefit of using your newsletter
While your main goal of distributing
a newsletter might be to sell your
Continued Story Headline
and draw readers into the story.
product or service, the key to a
include Product Wins Industry Award,
successful newsletter is making it
New Product Can Save You Time,
useful to your readers.
Membership Drive Exceeds Goals,
Develop the headline before you
and
In a few words, it should accurately
represent the contents of the story
write the story. This way, the
headline will help you keep the story
focused.
Examples of possible headlines
One benefit of using your newsletter
as a promotional tool is that you can
reuse content from other marketing
materials, such as press releases,
market studies.
While your main goal of distributing
a newsletter might be to sell your
product or service, the key to a
successful newsletter is making it
useful to your readers.
About Our Department
Think about your article and ask yourself if the picture supports or enhances
the message you’re trying to convey. Avoid selecting images that appear to
be out of context.
Microsoft includes thousands of clip art images from which you can choose
and import into your newsletter. There are also several tools you can use to
draw shapes
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