SUNY Cortland
Athletics Department
Women’s Basketball
P.O. Box 2000
Cortland, NY 13045
Women’s Basketball
MAILING LABEL
HERE
PERSON’S NAME
CITY/STATE/ZIP
SUNY Cortland
Woman’s Basketball
Athletics Department
P.O. Box 2000
Cortland, NY 13045
Phone
607-753-5788
607-753-4929
Email:
We’re
on the Web
yeoman@cortland.edu
Visit us at:
www.cortland.edu/athletics
Volume 1, Issue 1
The purpose of a newsletter is to
Inside Story
2
Inside Story
3
Inside Story
4
Inside Story
5
Develop the headline before you
and
About Our Department
While your main goal of distributing
a newsletter might be to sell your
Think about your article and ask yourself if the picture supports or enhances
product or service, the key to a
the message you’re trying to convey. Avoid selecting images that appear to
successful newsletter is making it
be out of context.
useful to your readers.
Microsoft includes thousands of clip art images from which you can choose
and import into your newsletter. There are also several tools you can use to
draw shapes
newsletter. This could be anyone
who might benefit from the
your service.
You can compile a mailing list from
business reply cards, customer
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collected at trade shows, or
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If you explore the Project Gallery,
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employees or people interested in
Articles
Membership Drive Exceeds Goals,
market studies.
First, determine the audience of the
purchasing a product or requesting
Special Interest
and draw readers into the story.
materials, such as press releases,
members, employees, or vendors.
8
New Product Can Save You Time,
Examples of possible headlines
organization’s identity among peers,
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represent the contents of the story
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credibility and build your
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include Product Wins Industry Award,
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be a great way to market your
Inside Story
In a few words, it should accurately
headline will help you keep the story
targeted audience. Newsletters can
6
Add a highlight or
One benefit of using your newsletter
provide specialized information to a
Inside Story
Continued Story Headline
write the story. This way, the
Fax
Last Second Shot Beats SUNY Plattsburgh
Individual Highlights
ADDRESS
Women’s Basketball
Newsletter Date
your point of interest
Add a highlight or
your point of interest
here
Add a highlight or
your point of interest
here
Player News
The purpose of a newsletter is to
provide specialized information to a
targeted audience. Newsletters can
be a great way to market your
product or service, and also create
credibility and build your
organization’s identity among peers,
members, employees, or vendors.
First, determine the audience of the
newsletter. This could be anyone
who might benefit from the
information it contains, for example,
employees or people interested in
purchasing a product or requesting
your service.
You can compile a mailing list from
business reply cards, customer
information sheets, Business cards
collected at trade shows, or
membership lists. You might consider
purchasing a mailing list from a
company.
If you explore the Project Gallery,
you will find many publications that
match the style of your newsletter.
Next, establish how much time and
money you can spend on your
newsletter. These factors will help
determine how frequently you publish
the newsletter and its length. It’s
recommended that you publish your
newsletter at least quarterly so that
it’s considered a consistent source of
information. Your customers or
employees will look forward to its
arrival.
Headline
Headline
One benefit of using your newsletter
A great way to add useful content to
as a promotional tool is that you can
this newsletter is to develop and
reuse content from other marketing
write your own articles, or include a
materials, such as press releases,
calendar of upcoming events or a
market studies, and reports.
special offer that promotes a new
While your main goal of distributing
Caption describing
picture or graphic.
interesting
sentence or
targeted audience. Newsletters can
purchasing a mailing list from a
be a great way to market your
company.
credibility and build your
organization’s identity among peers,
product or service, the key to a
find “filler” articles by accessing the
members, employees, or vendors.
successful newsletter is making it
World Wide Web. You can write
useful to your readers.
about a variety of topics but try to
First, determine the audience of the
newsletter. This could be anyone
keep your articles short.
Headline
newsletter can also be used for your
One benefit of using your newsletter
way
to convert
newsletter
to ato
A great
way to your
add useful
content
Web
publication.
when you’re
this newsletter
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to develop
and
website. Microsoft offers a simple
materials, such as press releases,
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newsletter,
write your
own your
articles,
or include a
convert
it
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website
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calendar of upcoming eventspost
or ait.
market studies, and reports.
special offer that promotes a new
While your main goal of distributing
You can also research articles or
successful newsletter is making it
World Wide Web. You can write
useful to your readers.
about a variety of topics but try to
product or service, the key to a
who might benefit from the
Caption describing
picture or graphic.
information it contains, for example,
employees or people interested in
purchasing a product or requesting
your service.
You can compile a mailing list from
business reply cards, customer
information sheets, Business cards
find “filler” articles by accessing the
If you explore the Project Gallery,
you will find many publications that
match the style of your newsletter.
Next, establish how much time and
money you can spend on your
newsletter. These factors will help
determine how frequently you publish
your newsletter at least quarterly so
that it’s considered a consistent
source of information. Your
customers or employees will look
forward to its arrival.
Your headline is an important part of
the newsletter and should be
considered carefully.
product.
a newsletter might be to sell your
In a few words, it should accurately
represent the contents of the story
The C-Club General Athletics Fund
and draw readers into the story.
keep your articles short.
quote from the
Much of the content you put in your
story here.”
Headline
Much of the content you put in your
newsletter can also be used for your
website. Microsoft offers a simple
way to convert your newsletter to a
Web publication. So, when you’re
newsletter can also be used for your
website. Microsoft offers a simple
way to convert your newsletter to a
finished writing your newsletter,
Web publication. So, when you’re
convert it to a website and post it.
finished writing your newsletter,
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canit also
or it.
convert
to a research
Web sitearticles
and post
find “filler” articles by accessing the
World Wide Web. You can write
about a variety of topics but try to
Page 2
membership lists. You might consider
You can also research articles or
reuse content from other marketing
place an
provide specialized information to a
a newsletter might be to sell your
as a promotional tool is that you can
reader’s attention,
collected at trade shows, or
product or service, and also create
product.
Much of the content you put in your
“To catch the
The purpose of a newsletter is to
keep your articles short.
By making an investment in SUNY Cortland athletics and/or women’s
basketball, you can help build the tradition of excellence that leads us
to remarkable achievements. Our teams need your support now more
than ever to inspire confidence, encourage perseverance and
demonstrate true Red Dragon pride.
Please consider making a contribution to SUNY Cortland athletics or
women’s basketball in support of opportunities for our student-athletes.
With your generosity, we can face the competition with pride.
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