PERSUASION TERMS
ARGUMENT
*a discussion involving differing points of
view; debate: They were deeply involved in an
argument about inflation.
*a process of reasoning; series of reasons:
I couldn't follow his argument.
*a statement, reason, or fact for or against a
point: This is a strong argument in favor of her theory.
*an address or composition intended to
convince or persuade; persuasive discourse.
PROPOSITION
*the act of offering or suggesting
something to be considered, accepted,
adopted, or done.
-We cannot believe a proposition which we know to be
untrue.
-Come up with a unique selling proposition that
persuades people to take action.
TESTIMONIAL
*A persuasive technique in which
the words of an expert or famous
person are used to persuade you: to
think a certain way, or to do or buy
something.
BANDWAGON
*A
persuasive technique that
encourages people to act because the
majority is doing it. A popular trend
that attracts growing support.
 IMPACT
*To have an impact or effect on;
influence; alter
The decision may impact your whole
career. The auto industry will be
impacted by the new labor
agreements.