MCOM 316 Chapter 6 – Promotion & Marketing
Promotion Plan: station strengths and weaknesses, draw up a plan, implement a
plan and evaluate
Creating an image with promotion methods: advertising, newspapers, magazines,
bill boards, transit, broadcasting
Promoting an image, the campaign: target audience, audience benefits, promotion
methods, content, budget and evaluation
Publicity and public relations
Publicity refers to space in print publications or airtime.
Publicity works through other media: publicity materials, news and feature
releases, photographs, press kits, program listings
Public relations covers everything that affects how people perceive the
station perceptions
Promotions off air, on air, slogans, identification announcements, news,
personalities, and contests
prize, chance and consideration
Promotion methods: advertising, Broadcasting & Cable Magazine, point of sale
signs, displays, newspapers and bill board advertisements, appearances, remote
radio broadcasts
http://www.press-release-writing.com/formatting-suggestions.htm