Unit details [BMA]
Introduction to Management
Enrolment code: BMA101
Offered: Hbt: may be taken in sem 1 OR sem 2, Ltn: may be taken in sem 1 OR sem 2,
NWC: sem 1
Special note: available for offshore students in Singapore and Indonesia, semester 1
Unit description:
Provides students with an introduction to management concepts, functions and strategies.
The unit outlines the evolution of management theory and the broad environment in
which organisations operate. It then looks at internal issues in organisations, including
planning, decision making and communication, before widening its scope to look at the
relationships between the organisation and the outside world.
Staff: Dr J Garnham, Dr D Hanson
Unit weight: 12.5%
Teaching pattern: 2-hr lecture, 1-hr tutorial weekly (13 wks)
Assess: continuous assessment (40%), exam (60%)
Required: tba
Courses: [C3C] [C3E] [C3L] [R3M] [C3S] [C3U] [C3X] [M3H] [R3C] [R3J] [R3K] [S3Gc3]
[S3T] [F3R]
Faculty website: <www.comlaw.utas.edu.au>
Management of Human Resources
Enrolment code: BMA121/221
Offered: Hbt: may be taken in summer-sch OR sem 2, Ltn: sem 2
Special note: available as a summer school unit; students enrol in either BMA121 or BMA221 as
appropriate; may be available for offshore students in Singapore, semester 2
Unit description:
Examines the role and function of human resource management. Topics include the
procurement, development, compensation, integration, and maintenance of human
resources; and the development of a range of abilities and skills needed for dealing with
change in the area of human resource management.
Staff: Dr L Nelson, Dr C Sheehan, Dr G Tonks
Unit weight: 12.5%
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –1
Unit details [BMA]
Teaching pattern: flexible
Prereq: BMA101
Assess: continuous assessment (40%), exam (60%)
Required: De Cieri H & Kramer R, Human Resource Management in Australia, McGraw-Hill,
Syd, 2003
Courses: [C3C] [C3E] [C3T] [C3U] [C3V] [E3J] [M3H] [R3C] [R3K]
Faculty website: <www.comlaw.utas.edu.au>
Principles of Marketing
Enrolment code: BMA151/251
Offered: Hbt: may be taken in summer-sch OR sem 2, Ltn: sem 2, Off-shore: tba
Special note: students enrol in either BMA151 or BMA251 as appropriate; BMA251 may be
offered in Singapore, Malaysia and Indonesia
Unit description:
Provides the theory base of marketing and develops in students: the ability to describe the
key concepts and principles of marketing; an understanding of the marketplace; an
understanding of the components of the marketing mix; and to identify the role of
marketing in the organisation and in society.
Staff: Ms H Francis
Unit weight: 12.5%
Teaching pattern: flexible
Assess: continuous assessment (40%); exam (60%)
Required: tba
Courses: [C3C] [C3E] [C3S] [C3T] [C3U] [C3V] [E3J] [M3H] [R3J] [R3K] [S3A] [S3B] [F3R]
Faculty website: <www.comlaw.utas.edu.au>
Introduction to International Business
Enrolment code: BMA181/281
Offered: Hbt: sem 2, Ltn: sem 2
Special note: students enrol in either BMA181 or BMA281 as appropriate; offered in Singapore
and Malaysia in semester 2 as BMA281 only
Unit description:
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –2
Unit details [BMA]
Introduces the benefits and difficulties of international business for firms and nations, and
seeks to develop managerial competence in international business issues. The unit
introduces the diversity and complexity of the international business environment and
encourages an awareness of world current affairs and the impact they have on
international business venturing.
Staff: Mr F Liang
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: BMA101
Assess: continuous assessment and exam
Courses: [C3C] [C3E] [C3T] [M3H] [R3J]
Faculty website: <www.comlaw.utas.edu.au>
Organisational Behaviour
Enrolment code: BMA201
Offered: Hbt: may be taken in summer-sch OR sem 1, Ltn: sem 1
Special note: may be offered in Singapore, Malaysia and Indonesia
Unit description:
Provides an introduction to the management of human behaviour in organisational
settings. Topics include individual differences, perception, attitudes, and motivation and
their relationship to performance; group decision-making; leadership; communication;
power and politics; culture and the management of organisational change.
Staff: Dr G Tonks
Unit weight: 12.5%
Teaching pattern: 2-hr lecture, 1-hr tutorial weekly (13 wks)
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree: successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: continuous assessment (40%), exam (60%)
Required: Robbins, SP, Millett B, Cacioppe R & Waters-Marsh T, Organisational Behaviour,
3rd edn, Prentice-Hall, Frenchs Forest, 2001
Courses: [C3C] [C3E] [C3S] [C3T] [C3U] [C3V] [E3J] [R3J] [R3K]
Faculty website: <www.comlaw.utas.edu.au>
Foundations of Entrepreneurship
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –3
Unit details [BMA]
Enrolment code: BMA204
Offered: [by web] Hbt: sem 1, Ltn: sem 1, NWC: sem 1
Special note: this unit is WebCT supported
Unit description:
An introductory unit for the Entrepreneurship Major. Its main focus is on entrepreneurial
behaviour including approaches to teamwork, communication, creativity, innovation,
business planning, risk-taking and ethical responsibility.
Staff: Mr C Jones
Unit weight: 12.5%
Teaching pattern: flexible (13 wks)
Assess: internal (60%), 2-hr final exam (40%)
Required: Kuratko DF & Hodgets RM, Entrepreneurship, A Contemporary Approach, 6th edn,
Harcourt, Orlando Fla, 2003
Courses: [C3C] [R3M] [C3L] [C3X] [L3F]
Faculty website: <www.comlaw.utas.edu.au>
Business Research Methods
Enrolment code: BMA205
Offered: Hbt: sem 2, Ltn: sem 2
Unit description:
Equips students with a broad understanding of both qualitative and quantitative research
methods, techniques and issues and their application to business and marketing problems.
The unit aims to develop a critical understanding of the value of the research endeavour
and thereby help the management/marketing researcher to build business knowledge and
theory that generates new questions as well as providing answers. Topics include:
identifying research problems within management and formulating specific research
questions; research processes and proposals; ethics in business research; issues in the
design and measurement of qualitative and quantitative research; sources of
qualitative and quantitative data; surveys, interviews and observation; and
presentation of results. The perspective of this unit is from the manager/marketer.
Staff: tba
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121) and BEA140; BBA(HRM): BMA101 and KMA153; other degree:
25% of level 100 units in relevant social science discipline.
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –4
Unit details [BMA]
Assess: combination of continuous assessment and exam
Required: tba
Courses: [C3C] [C3E] [C3L] [C3S] [C3U] [C3X] [M3H] [R3C] [R3K] [R3J] [R3M] [S3G] [S3T]
[F3R] [S3W]
Faculty website: <www.comlaw.utas.edu.au>
Electronic Marketing
Enrolment code: BMA208/308
Offered: Hbt: sem 2, Ltn: sem 2 (See also Unit details 'Special note')
Special note: BMA308 may be offered in Singapore, Malaysia and Indonesia in semester 2
Unit description:
Considers current approaches to marketing on the internet and how fundamental
marketing theories may be challenged through this medium. The unit discusses current
and potential impacts of the internet on key aspects of marketing (product, price,
promotion and distribution) and equips students with skills useful to organising for and
implementing a marketing plan which incorporates effective use of the internet. As a
marketing unit, it focuses on the impact of contemporary information systems on
marketing rather than the technical programming and design aspects associated with
these.
Staff: Ms H Francis
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: successful completion of BMA151 and any two level 200 units (ie 25% of level 200)
in relevant major
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3S]
Faculty website: <www.comlaw.utas.edu.au>
Entrepreneurship and Creativity
Enrolment code: BMA213
Offered: Hbt: sem 2, Ltn: sem 2
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –5
Unit details [BMA]
Special note: this unit is WebCT supported
Unit description:
The unit does not try to ‘teach’ creativity, but to unlock whatever creative capacity each
individual brings to it to identify opportunities for the commercialisation of innovation.
The unit includes: an understanding of creative styles and identifying a creative learning
preference; understanding the differences between lateral and sequential thought
processes; exploring methods of creative thought; and practice in the use of tools that
encourage creative thought.
Staff: Mr C Jones
Unit weight: 12.5%
Teaching pattern: flexible (13 weeks)
Assess: internal (60%), 2-hr final exam (40%)
Recommend: tba
Courses: [C3C] [R3M] [C3X] [C3L] [L3F]
Faculty website: <www.comlaw.utas.edu.au>
Human Resource Development
Enrolment code: BMA224/324
Offered: Hbt: sem 1, Ltn: sem 1
Special note: BMA324 only offered in Singapore and Malaysia
Unit description:
Provides the background needed for the development, revision and maintenance of
training and development systems which will meet organisational objectives. Students are
taught to identify and analyse human resource development needs and to formulate
measurable goals; to prepare human resource plans, and to organise programs and
facilities. Consideration to strategic issues in HRD will also be given, as well as to career
development.
Staff: Mr M Grimmer, Dr G Tonks
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree, successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: continuous assessment (50%); exam (50%)
Required: tba
Courses: [C3C] [C3E] [C3U] [E3J] [R3K]
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –6
Unit details [BMA]
Faculty website: <www.comlaw.utas.edu.au>
Human Resource Management in Tourism and
Hospitality
Enrolment code: BMA225/325
Offered: Hbt: sem 2, Ltn: sem 2, Off-shore: sem 2
Special note: students enrol in either BMA225 or BMA325; BMA325 is offered in Singapore and
Malaysia in semester 2
Unit description:
Examines the theoretical and practical aspects of effectively using and managing human
resources in the service sector and in the tourism and hospitality sectors in particular, both
nationally and internationally.
Staff: Dr J Garnham, Mr S Fishwick
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree: successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3T] [C3U] [C3V]
Faculty website: <www.comlaw.utas.edu.au>
Workplace Relations
Enrolment code: BMA241
Offered: Hbt: sem 1, Ltn: sem 1
Special note: offered in Singapore and Malaysia in semester 1
Unit description:
Introduces the study of workplace relations, including different theoretical approaches,
the major aspects of the employment relationship, workplace conflict and its resolution,
and workplace regulation. Contemporary issues impacting on the management of
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –7
Unit details [BMA]
workplace relations, including enterprise bargaining, flexible employment, equity and
diversity and quality are considered.
Staff: Dr L Nelson, Mr P Dixon
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree, successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3E] [C3T] [C3U] [C3V] [E3J] [E4J] [M3H] [R3C] [R3K]
Faculty website: <www.comlaw.utas.edu.au>
Buyer Behaviour
Enrolment code: BMA252
Offered: Hbt: sem 2
Unit description:
Surveys the contributions of psychology and sociology to theories and models of buying
behaviour, and shows how such knowledge translates into marketing decisions. Topics
include: motivation, perception, learning, sociocultural influences, situational influences,
purchase decision processes and public policy issues.
Staff: Mr M Grimmer, Dr R Hecker
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121) and BMA201; for another degree, successful completion of any 2 level
100 units (ie 25% of level 100) in a relevant social science discipline
Assess: continuous assessment (40%); exam (60%)
Required: tba
Courses: [C3C] [C3E] [C3V] [R3J]
Faculty website: <www.comlaw.utas.edu.au>
Marketing Communications
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –8
Unit details [BMA]
Enrolment code: BMA255
Offered: Hbt: sem 1, Ltn: sem 1
Special note: may be offered in Singapore, Malaysia and Indonesia in semester 1
Unit description:
Provides an overview of contemporary principles and tools of marketing communications,
and of how management develops sound communications strategies. Topics include:
advertising planning, media selection, direct response marketing, sales promotion, public
relations, personal selling and measurement of effectiveness.
Staff: Ms H Francis, Mr N Hardiman
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree, successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3E] [C3V] [E3J] [R3J]
Faculty website: <www.comlaw.utas.edu.au>
International Marketing
Enrolment code: BMA282/382
Offered: Hbt: sem 2, Ltn: sem 2
Special note: candidates in Singapore or Malaysia enrol in BMA282
Unit description:
Examines the application of marketing principles and strategies in the international
marketplace. The complexities of this marketplace and implications for international and
global marketing management are considered.
Staff: Dr R Hecker
Unit weight: 12.5%
Teaching pattern: 2-hr lecture, 1-hr tutorial weekly (13 wks)
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree, successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –9
Unit details [BMA]
Assess: continuous assessment (40%), exam (60%)
Required: Fletcher R & Brown L, International Marketing: An Asia-Pacific Perspective, 2nd edn,
Prentice Hall, Frenchs Forest, 2002
Courses: [C3C] [C3E] [E3J]
Faculty website: <www.comlaw.utas.edu.au>
Managing Business in the Asia Pacific
Enrolment code: BMA285/385
Offered: Hbt: sem 1, Ltn: sem 1 (See also Unit details 'Special note')
Special note: BMA285 only offered in Singapore, Malaysia and Indonesia in semester 1
Unit description:
In recent years, the Asia-Pacific region has emerged as an economic powerhouse of the
world. This is one of world’s fastest growing regions that accounts for almost 50% of
world trade. This is also a region with diversity where the East meets the West. There are,
however, differences in economic policies, political settings, legal systems, financial
conditions and cultural ambiences across different countries within the region. In order to
manage businesses successfully in this region, firms require a comprehensive
understanding of these differences.
This unit examines the various factors that impact upon the successful management of
international business operations within this region. On completion of this unit, students
will be able to understand the operational environment of the region and the various
management approaches in relation to conducting businesses in the Asia Pacific region.
This will also assist them in assessing opportunities as well as challenges of managing
businesses in a cross-cultural environment.
Staff: Dr J Kendall, Mr F Liang
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree: successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: combination of continuous assessment and exam
Courses: [C3C]
Faculty website: <www.comlaw.utas.edu.au>
Managerial Social Responsibility
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –10
Unit details [BMA]
Enrolment code: BMA291/391
Offered: Hbt: sem 2, Ltn: sem 2
Special note: students enrol in either BMA291 or BMA391 as appropriate; BMA391 is offered in
Singapore and Malaysia in semester 2
Unit description:
Focuses on dilemmas which arise out of the potential conflicts between the economic
performance and the social performance of an organisation. The unit aims to assist
students to acquire and develop the critical thinking skills required for the successful
practice of management within the framework of societal values. These skills include the
ability to think clearly, argue cogently, give reasons for actions and decisions, and make
rational choices and recommendations in ethically sensitive situations commonly
encountered by contemporary managers.
Staff: Dr J Garnham, Mr P Dixon
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: for BCom: BMA101 and appropriate base-level for relevant major (eg BMA151,
BMA181, BMA121); for another degree, successful completion of any 2 level 100 units (ie
25% of level 100) in a relevant social science discipline
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3E] [C3U] [R3K]
Faculty website: <www.comlaw.utas.edu.au>
Strategic Management
Enrolment code: BMA302
Offered: Hbt: may be taken in summer-sch OR sem 2, Ltn: sem 2
Special note: may be offered in Singapore and Malaysia
Unit description:
Provides a comprehensive overview of the strategic management process, and aims to
integrate functional areas of management in analysing issues in strategic management.
Staff: Dr D Hanson, Mr P Dixon
Unit weight: 12.5%
Teaching pattern: flexible
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –11
Unit details [BMA]
Prereq: successful completion of any two level 200 units (ie 25% of level 200) in relevant
major
Assess: continuous assessment (40%), final exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3E] [C3T] [C3U] [C3V] [E3J] [R3C] [R3K] [S3Gc3] [S3T]
Faculty website: <www.comlaw.utas.edu.au>
Entrepreneurship and Innovation
Enrolment code: BMA326
Offered: Hbt: sem 1, Ltn: sem 1
Unit description:
Focuses on the process of innovation from an initial idea to the successful exploitation of a
business opportunity. Innovation is not limited to new products and new services. It also
applies to new production techniques, new operating practices, new ways of delivering a
product or service, new ways of promoting a product or service and new ways of
managing an organisation. This unit forms the basis for the capstone unit in the
Entrepreneurship Major, BMA333 Project Evaluation and Planning, in which students
undertake the development of a business plan.
Staff: Assoc Prof J English
Unit weight: 12.5%
Teaching pattern: flexible (13 wks)
Prereq: BMA204
Assess: continuous assessment (50%), exam (50%)
Required: Dollinger MJ, Entrepreneurship, Strategies and Resources, Prentice-Hall, 2003
Readings via WebCT
Courses: [C3C] [C3E]
Faculty website: <www.comlaw.utas.edu.au>
Strategic Issues in Human Resource Management
Enrolment code: BMA330
Offered: Hbt: sem 2, Ltn: sem 2
Unit description:
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –12
Unit details [BMA]
Develops students’ knowledge of the complexities of strategic HRM in the context of
Australia’s changing socio-economic climate. The unit builds on the roles and activities
introduced in BMA121/BMA221 by examining the impact which environmental factors
have on the management of HR practices and policies in organisations. Consideration is
given to the links between HRM and current debates on topics such as employee relations,
quality management, change management, intrapreneuring, downsizing and employee
commitment.
Staff: Dr G Tonks
Unit weight: 12.5%
Teaching pattern: 2x1-hr lectures, 1-hr tutorial weekly (13 wks)
Prereq: successful completion of any two level 200 units (ie 25% of level 200) in relevant
major
Assess: continuous assessment (40%), exam (60%)
Required: Ferris G, Buckley M & Fedor D, Human Resource Management, 4th edn, Upper
Saddle River, NJ, 2002
Courses: [C3C] [C3U] [R3K]
Faculty website: <www.comlaw.utas.edu.au>
Project Evaluation and Planning
Enrolment code: BMA333
Offered: Hbt: sem 2, Ltn: sem 2
Unit description:
The capstone unit in the entrepreneurship major, it provides an opportunity for students
to apply the conceptual, technical and personal skills gained in previous units. A student
can choose to conduct a feasibility study and prepare a business plan to a standard
suitable for presentation to a venture capital investor. Alternatively the student may
choose to participate in a business, government or other organisation to contribute to a
specific project that requires entrepreneurial skills.
Staff: Assoc Prof J English
Unit weight: 12.5%
Teaching pattern: 2-hr workshop fortnightly; a 1-day workshop to conduct end-of-sem
presentations to panel of assessors
Prereq: BMA213, BMA326
Coreq: for students choosing to participate in an existing organisation, a formal agreement
is necessary from that organisation
Assess: continuous assessment (100%)
Recommend: tba
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –13
Unit details [BMA]
Courses: [C3C] [R3M] [C3X] [C3L] [L3F]
Faculty website: <www.comlaw.utas.edu.au>
Marketing Management
Enrolment code: BMA351
Offered: Hbt: sem 1
Unit description:
Focuses on developing more advanced theoretical knowledge and applied skills of
students in order to assist them to formulate marketing strategies and tactics, to face
challenges and overcome marketing-related problems successfully, and to generate
marketing-driven business growth.
Staff: Ms H Francis, Dr D Hanson
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: successful completion of BMA151 any two level 200 units (ie 25% of level 200) in
relevant major
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3E] [E3J] [E4J]
Faculty website: <www.comlaw.utas.edu.au>
Services Marketing
Enrolment code: BMA353
Offered: Hbt: sem 1, Ltn: sem 1
Special note: may be offered in Singapore and Malaysia
Unit description:
Addresses the importance of the services industry, the distinctive characteristics of
services, and marketing implications arising from these. Students develop a firm
understanding of key challenges and issues associated with marketing in a services
environment; gain a broad understanding of the interaction between marketing and
management within a service organisation; and become familiar with issues in developing
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –14
Unit details [BMA]
and assessing service quality. The unit includes a focus on what is significant in hospitality
and tourism management, and in the marketing of financial services.
Staff: Dr R Hecker
Unit weight: 12.5%
Teaching pattern: 2-hr lecture, 1-hr tutorial weekly (13 wks)
Prereq: successful completion of any two level 200 units (ie 25% of level 200) in relevant
major
Assess: continuous assessment (40%), exam (60%)
Required: tba
Recommend: tba
Courses: [C3C] [C3E] [C3V] [E3J] [E4J] [R3J]
Faculty website: <www.comlaw.utas.edu.au>
Special Topics in Management
Enrolment code: BMA371
Offered: not offered in 2004
Special note: availability of this unit at Hobart and Launceston is subject to confirmation
Unit description:
Special topics in the area of Management will be offered which reflect the research interest
and activities of school staff or visiting scholars. This will allow students to investigate in
detail specialised topics which would not usually be offered as part of the School’s
program.
Unit weight: 12.5%
Teaching pattern: as appropriate
Prereq: successful completion of any two level 200 units (ie 25% of level 200) in relevant
major
Assess: continuous assessment (40%), exam (60%)
Required: a reading list is to be provided by the school.
Courses: [C3E] [R3K]
Faculty website: <www.comlaw.utas.edu.au>
International Human Resource Management
Enrolment code: BMA381
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Unit details [BMA]
Offered: Hbt: sem 1, Ltn: sem 1
Special note: may be offered in Singapore and Malaysia in semester 1
Unit description:
Familiarises students with issues in cross cultural management associated with managing
a multinational enterprise. Contrasting management styles in various national contexts are
analysed, and the role of the human resources function in multinational enterprises is
explored.
Staff: Dr C Sheehan
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: successful completion of any two level 200 units (ie 25% of level 200) in relevant
major
Assess: continuous assessment (40%), exam (60%)
Required: tba
Courses: [C3C] [C3E] [C3U] [E3J] [E4J] [R3C]
Faculty website: <www.comlaw.utas.edu.au>
Research Methods in Management
Enrolment code: BMA401
Offered: Hbt: sem 1, Ltn: sem 1
Unit description:
Examines the specification of hypotheses and other research objectives, sampling, the
design of a questionnaire, design and administration of a survey, organising and
interpreting research data, and preparing and writing a research report. Examples of
management research are studied, as are the application of qualitative and quantitative
computer-based data analysis packages such as NUDIST and SAS. Students are required
to present and justify their own research proposals.
Staff: Dr R Hecker
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: entry to honours program
Assess: continuous assessment and/or exam as approved by HoS
Required: tba
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
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University of Tasmania unit details for 2004 academic year
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Unit details [BMA]
Management Honours Seminar
Enrolment code: BMA402
Offered: Hbt: (fy) ie sem 1 & 2, Ltn: (fy) ie sem 1 & 2
Unit description:
Addresses a variety of current issues in management. Students are required to present a
minimum of two seminars which progressively outline the development of their
dissertation topic. Additional topics include current areas of research in the school. The
expertise of visiting scholars may also be used.
Staff: Dr D Hanson
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: entry to management honours program
Assess: continuous assessment based on attendance and contribution to seminar program
(50%), presentation papers (50%)
Required: tba
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
Special Topics in Management
Enrolment code: BMA403
Offered: Hbt: sem 1, Ltn: sem 1
Unit description:
Offers topics which reflect the historical development of seminal theories used in
organisational studies as well as the current issues impacting on organisational research.
Staff: tba
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: entry to management honours program
Assess: continuous assessment and or/examination as approved by HoS
Required: tba
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –17
Unit details [BMA]
Dissertation
Enrolment code: BMA404
Offered: Hbt: (fy) ie sem 1 & 2, Ltn: (fy) ie sem 1 & 2
Unit description:
Provides students with the opportunity to: formulate a testable research question; apply
appropriate research techniques to a contemporary management issue; and demonstrate
sound analytical and written skills.
Staff: Dr R Hecker
Unit weight: 62.5%
Teaching pattern: no regular classes
Prereq: entry to management honours program
Assess: dissertation of 15,000 words on a topic approved by HoS
Required: tba
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
Human Resource Theory and Practice
Enrolment code: BMA421
Offered: not offered in 2004
Unit description:
Examines the theoretical and practical application of the five basic functions of Human
Resource Management: (a) planning and forecasting human resource requirements; (b)
recruiting and selecting, appraising, evaluating and motivating employees; (c) designing
and implementing employee training and development programs; (d) improving quality
of life and productivity programs, and the physical work environment; and (e) managing
effective working relationships. The relationships between these functions and strategic
human resource management are addressed, and the way in which they relate to the
international perspective and general business strategies is examined.
Staff: tba
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: entry to management honours program
Assess: continuous assessment and/or exam as approved by HoS
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –18
Unit details [BMA]
Required: tba
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
Marketing Theory and Research
Enrolment code: BMA451
Offered: not offered in 2004
Unit description:
Examines conceptual issues and theoretical developments in marketing and their practical
implications, eg the relevance of the marketing orientation, the move from a market-based
transactions approach in marketing to strategic relationships in the value chain; and the
appropriate role for marketing in the organisation. Methodological issues confronting
systematic research of these developments are addressed, and a critical review and
analysis of the developments in particular marketing contexts is also undertaken.
Staff: tba
Unit weight: 12.5%
Teaching pattern: flexible
Prereq: entry to management honours program
Assess: continuous assessment and/or exam as approved by HoS
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
Honours Management
Part time
Enrolment code: BMA498
Offered: Hbt: (fy) ie sem 1 & 2, Ltn: (fy) ie sem 1 & 2
Unit description:
For details, please contact the Faculty of Commerce.
Staff: Dr R Hecker
Unit weight: 0%
Courses: [C4C]
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –19
Unit details [BMA]
Faculty website: <www.comlaw.utas.edu.au>
Honours Management
Full time
Enrolment code: BMA499
Offered: Hbt: (fy) ie sem 1 & 2, Ltn: (fy) ie sem 1 & 2
Unit description:
For details, please contact the Faculty of Commerce.
Staff: Dr R Hecker
Unit weight: 0%
Courses: [C4C]
Faculty website: <www.comlaw.utas.edu.au>
Organisational Behaviour
Enrolment code: BMA581
Offered: Hbt: may be taken in sem 1 OR sem 2, Ltn: may be taken in sem 1 OR sem 2 (See
also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Management is ultimately about influencing the behaviour of others within an
organisational context and in many ways the study of Organisation Behaviour is the
reference point for all other areas of management education. The unit seeks to establish a
conceptual understanding of individual and group behaviour within organisations, the
influence that different forms of organisational structure and leadership have on that
behaviour, and the ability of an organisation to change in response to external and internal
influences.
Staff: Dr L Nelson, Dr G Tonks
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam (50%)
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –20
Unit details [BMA]
Required: McShane S & Travaglione T, Organisational Behaviour on the Pacific Rim, McGraw
Hill-Irwin, Syd, 2003
Recommend: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Financial Reporting & Analysis
Enrolment code: BMA582
Offered: Hbt: may be taken in sem 1 OR sem 2, Ltn: may be taken in sem 1 OR sem 2 (See
also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Develops students’ ability to interpret and use corporate financial statements; introduces
conventional accounting concepts, conventions and regulations and explains
interpretation from differing perspectives. Case study approach is used extensively.
Staff: Assoc Prof G O’Donovan
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment and exam tb
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Managing Human Resources
Enrolment code: BMA583
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: weekend mode; may be offered in Hobart and Launceston in either semester 1 or
semester 2; students may enrol and sit the exams at the North-West Centre. The workshops,
however, are held only in Launceston and Hobart.
Unit description:
Examines the role and function of human resource management. Topics include the
procurement, development, composition, integration and maintenance of human
________________________________________
University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –21
Unit details [BMA]
resources. The unit aims to develop in students a range of abilities and skills necessary in
dealing with change in the area of human resource management.
Staff: Dr L Nelson, Dr J Garnham, Dr G Tonks
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment and exam tba
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Marketing Management
Enrolment code: BMA584
Offered: Hbt: sem 1, Ltn: sem 1 (See also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Introduces students to marketing as an integrative management function – one which
draws together the activities of every area of an organisation concerned with the planning,
development, distribution and promotion of products and services. The unit does this
within the context of an organisation’s strategic objectives.
Staff: Ms H Francis
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam (50%)
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Statistics for Managers
Enrolment code: BMA681
Offered: Hbt: sem 1, Ltn: sem 1 (See also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –22
Unit details [BMA]
Unit description:
Seeks to provide a basic analytical tool kit for management and to develop skill in using
these tools and to advance the ability to make and carry out decisions which are supported
by data.
Staff: Dr R Hecker
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (40%), exam (60%)
Required: Levine DM, Stephan D, Krehbiel TC & Berenson ML, Statistics for Managers:
Using Microsoft Excel, 3rd edn, Prentice Hall, Englewood Cliffs NJ, 2002
Courses: [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Law for Managers
Enrolment code: BMA682
Offered: Hbt: sem 1, Ltn: sem 1 (See also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Examines and explains the legal environment in which business operates and identifies
underlying concepts of law which are likely to influence and to have an impact on
business and management. The unit also seeks to cultivate an understanding of legal
concepts, language, process and reasoning with a view to enhancing managerial decision
making.
Staff: Mr J Streeter
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (55%), exam (45%)
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Economics for Managers
________________________________________
University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –23
Unit details [BMA]
Enrolment code: BMA683
Offered: Hbt: sem 2, Ltn: sem 2
Special note: weekend mode
Unit description:
Examines economic principles as applied to contemporary management practice with an
emphasis on social and physical environmental factors as key elements in economics.
Staff: Dr B Felmingham
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam (50%)
Required: tba
Courses: [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Electronic Marketing
Enrolment code: BMA684
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: weekend mode; may be offered in Hobart and Launceston in semester 1 or semester 2
Unit description:
Considers current approaches to marketing on the internet and how fundamental
marketing theories may be challenged through this medium. The unit discusses current
and potential impacts of the internet on key aspects of marketing (product, price,
promotion and distribution) and equips students with skills useful to organising for and
implementing a marketing plan which incorporates effective use of the internet. The unit
gives an understanding of the cross-professional nature of electronic marketing, and the
need to involve at least marketing, design, communications and information technology
personnel. As a marketing unit, it focuses on the impact of contemporary information
systems on marketing rather than the technical programming and design aspects
associated with these.
Staff: tba
Unit weight: 12.5%
Assess: continuous assessment (50%), exam (50%)
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –24
Unit details [BMA]
Managerial Accounting
Enrolment code: BMA771
Offered: not offered in 2004
Special note: students may enrol and sit the exams at the North-West Centre. The workshops,
however, are held only in Launceston and Hobart.
Unit description:
Focuses on management education rather than accounting education. Emphasises the
internal use of accounting information within different kinds of entities; focuses on
strategic decisions such as capital investment product mix cost control and product
pricing.
Staff: Assoc Prof G O’Donovan
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (35%), exam (65%)
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Finance for Managers
Enrolment code: BMA772
Offered: Hbt: sem 1, Ltn: sem 1 (See also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Develops the discussion of capital budgeting evaluation and canvasses in greater detail
the concepts of risk, optimal capital structures and optimal dividend policies.
Staff: Assoc Prof G O’Donovan
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (40%), exam (60%)
Required: tba
Courses: [C7H]
________________________________________
University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –25
Unit details [BMA]
Faculty website: <www.comlaw.utas.edu.au>
Management Ethics
Enrolment code: BMA773
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: weekend mode; may be offered in Hobart and Launceston in semester 1 or semester 2;
students may enrol and sit the exams at the North-West Centre. The workshops, however, are held
only in Launceston and Hobart.
Unit description:
Provides students with an understanding of the major ethical theories and exposes them to
the ethical issues which arise within the functional areas of management. The unit
provides the opportunity to explore a wide range of contemporary case materials in which
managers try to reconcile the demands of expediency and the demands of principles.
Topics include: corporate social responsibility, international business, bribery,
employee/employer rights and responsibilities, marketing, consumer and environmental
protection.
Staff: tba
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam (50%)
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
International Business Management
Enrolment code: BMA774
Offered: Hbt: sem 1, Ltn: sem 1 (See also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Identifies the challenges and benefits of managing an organisation which is involved in
international operations. The unit examines comparative approaches to management
problem-solving in the various functional areas of a firm operating multinationally. It
________________________________________
University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –26
Unit details [BMA]
assists managers to develop competence in recognising cultural differences and
communications cross-culturally.
Staff: Dr J Kendall
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam (50%)
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Managing e-Business
Enrolment code: BMA775
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: may be offered in Hobart and Launceston in semester 1 or semester 2; students may
enrol and sit the exams at the North-West Centre. The workshops, however, are held only in
Launceston and Hobart.
Unit description:
Introduces candidates to the complexities, nature, success criteria and pitfalls of managing
information technology. The unit helps develop a concept of the nature and sequence and
interdependencies of work involved in information systems development, and a basis on
which to select project planning and control methodologies and tools.
Staff: tba
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment and exam tba
Required: tba
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Human Resource Development
Enrolment code: BMA776
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –27
Unit details [BMA]
Special note: weekend mode; may be offered in Hobart and Launceston in semester 1 or semester 2
Unit description:
Examines the concepts, processes and practices involved in the three facets of human
resource development (HRD): individual development, career development and
organisational development. The relationship between HRD and strategic human resource
management is addressed. Topics include: the socio-political influences on Australia’s
approach to adult and vocational education; the learning organisation; theories of adult
learning and development; assessment of HRD needs; design, implementation and
evaluation of HRD programs; career development; management development;
organisational development and change; HRD in a multicultural/global environment.
Staff: tba
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam (50%)
Required: tba
Courses: [C7H]
Faculty website: <www.comlaw.utas.edu.au>
International Human Resource Management
Enrolment code: BMA777
Offered: Hbt: may be taken in sem 1 OR sem 2, Ltn: may be taken in sem 1 OR sem 2
Special note: weekend mode
Unit description:
Provides an overview of the management of human resources transcending geographical
and cultural boundaries. The unit examines variances in the practices such as recruitment
training, staffing and compensation applying in different countries and resulting human
resources complexities.
Staff: Dr C Sheehan
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (40%), exam (60%)
Required: tba
Courses: [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –28
Unit details [BMA]
International Finance
Enrolment code: BMA778
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: may be offered in Hobart and Launceston in semester 1 or semester 2
Unit description:
Examines the complexities of financial operations in a global market; focuses on overseas
investment analysis, currency exchange rates, financing overseas operations and
multi-national working capital arrangements.
Staff: Assoc Prof G O’Donovan
Unit weight: 12.5%
Recommend: tba
Courses: [C7H]
Faculty website: <www.comlaw.utas.edu.au>
International Marketing
Enrolment code: BMA785
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: may be offered in Hobart and Launceston in semester 1 or semester 2; students may
enrol and sit the exams at the North-West Centre. The workshops, however, are held only in
Launceston and Hobart.
Unit description:
Investigates the significance of environmental differences on elements of a firm’s
international marketing program, and alternative strategies to increase successful
market-entry outcomes. The unit analyses practical implications, for a firm’s marketers, of
participating in the international marketplace, and highlights key variations from
home-country marketing.
Staff: Dr R Hecker
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), exam 50%)
Required: tba
Faculty website: <www.comlaw.utas.edu.au>
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –29
Unit details [BMA]
Entrepeneurship
Enrolment code: BMA787
Offered: [by web] Hbt: sem 2, Ltn: sem 2
Special note: weekend mode; WebCT supported unit
Unit description:
Develops an understanding of the role of the entrepreneur in creating value through
innovation. Topics include the entrepreneurial perspective; identifying genuine business
opportunities; conducting a feasibility analysis; skills needed to manage startup, survival
and growth; formulating and evaluating a business plan; the driving forces behind
creating and building value in a growing venture, and identifying sources of information
and assistance.
Staff: Assoc Prof J English
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Assess: continuous assessment (50%), 3-hr exam (50%)
Required: readings to be made available via WebCT
Recommend: Dollinger MJ, Entrepreneurship, Strategies and Resources, Prentice-Hall., 2003
Readings via WebCT
Courses: [C5T] [C6Q] [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Special Topics in Management
Enrolment code: BMA790
Offered: Hbt: tba, Ltn: tba (See also Unit details 'Special note')
Special note: weekend mode; may be offered in Hobart and Launceston in semester 1 or semester 2
Unit description:
Selected topics may be available to candidates pursuing a particular specialisation. Topics
depend on candidate interest and availability of visiting staff.
Staff: tba
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn.
Assess: tba
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University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –30
Unit details [BMA]
Recommend: tba
Courses: [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Research Project
Enrolment code: BMA798
Offered: Hbt: may be taken in (fy) ie sem 1 & 2 OR sem 1 OR sem 2, Ltn: may be taken in
(fy) ie sem 1 & 2 OR sem 1 OR sem 2
Unit description:
Aims at developing an appreciation of research methodology with particular reference to
techniques and approaches of relevance to candidates. Completion of the unit will give
candidates the opportunity to design and undertake a significant research study of
substantial importance to their organisation (double weighted).
Staff: approved nominated staff member
Unit weight: 25%
Teaching pattern: progressive reports to supervisor
Assess: 15,000-word report
Courses: [C7H]
Faculty website: <www.comlaw.utas.edu.au>
Strategic Management
Enrolment code: BMA799
Offered: Hbt: sem 2, Ltn: sem 2 (See also Unit details 'Special note')
Special note: weekend mode; students may enrol and sit the exams at the North-West Centre. The
workshops, however, are held only in Launceston and Hobart.
Unit description:
Develops an understanding of the key issues in strategic management particularly as they
relate to managing the interface between an organisation and its internal resources (in the
public or private sector) and elements of its external environment. The unit seeks to
provide an understanding of major strategic options available to an organisation and how
to evaluate and choose between these options and to understand the principles and
activities of strategic management within the context of the highest ethical standards.
Staff: Dr D Hanson
________________________________________
University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –31
Unit details [BMA]
Unit weight: 12.5%
Teaching pattern: regular Sat sessions alternating between Hbt & Ltn
Prereq: BMA581, BMA582, BMA584, BMA681, BMA682, BMA683
Assess: continuous assessment (40%), exam (60%)
Required: tba
Courses: [C7H]
Faculty website: <www.comlaw.utas.edu.au>
________________________________________
University of Tasmania unit details for 2004 academic year
July 11, 2016, 18:55 PM, page –32